2024: A POSITIVE BALANCE OF ACHIEVEMENTS AND NEW CHALLENGES MET

For yet another year, December comes with its traditional end of cycle. With it comes the need to take stock and put into perspective the road travelled over the last twelve months, which have undoubtedly been very positive for SOMOS Experiences.

It is clear that the consolidation of the sector is a reality. Experiential marketing has become a fundamental element in brand strategies. Furthermore, this year we have witnessed how the growth of this industry has led to the recognition of its work within the value chain. As a result, October saw the birth of the State Collective Agreement for Event Organisers, together with the Spanish Association of Event Agencies (AEVEA), a further step in the professionalisation of this profession.

At SOMOS Experiences, we can also say that we have experienced a 2024 full of new challenges and opportunities that we face with great excitement and enthusiasm. It is no news that this industry continues to grow and has great potential both inside and outside our country. For this reason, we have taken a decisive step in our expansion with the opening of our new headquarters in Malaga. This city, thanks to its growing relevance in the MICE sector and its excellent connectivity, has become a strategic point that allows us to continue offering unique experiences.

Evolution and growth
Undoubtedly, we have shown a great capacity to adapt to new times and trends, which has allowed us to reinvent ourselves. In this process, technology, and in particular Artificial Intelligence, have been consolidated as drivers of change, becoming fundamental tools to evolve and create new experiences at the forefront, with great impact. 

Rewarding continuous effort and excellence
We have consolidated our position in a competitive sector, standing out for our ability to innovate and transform experiences.

This achievement has been reflected in the multiple national and international recognitions that have awarded us the first position in the Control Awards, as well as in the Ranking of El Publicista, where we were named as the best event producers in the country. In addition, we have crossed borders, positioning ourselves as the first Spanish agency in the Eventex Index, among the 100 most relevant companies in the sector.
As a novelty, and as a result of our diversification of services to offer comprehensive projects, for the first time the agency has been recognised as one of the Top 100 Communication Consultancies and Agencies in Spain, according to El Publicista.

However, these recognitions and the road we have travelled would not have been possible without the effort and work of the people who are part of this company. Thanks to them, 2024 has been a milestone in our history.