SOMOS COMMUNICATION DEPARTMENT WINS OVER MEDYGLOBAL

The SOMOS Experiences Communication team has continued to grow and has recently landed a new account. Medyglobal, a Spanish supplier and distributor of aesthetic medicine and dermatological treatments, has been on the market for 10 years. 

To celebrate its 10th anniversary and in the hopes of better positioning itself in the market, Medyglobal wanted a partner that would reinforce its key messages and values through products and services.

SOMOS Experiences' Communication Team analysed and assessed the company's needs and determined they needed to develop a multi-step comprehensive communication strategy.

The first step was to communicate Medyglobal's 10th-anniversary event across different channels. To do so, the team took into account each phase involved in putting on the event. They created monthly social media content and came up with, scripted, and recorded audiovisual content. They provided live coverage of the event to be able to analyse how effectively it was communicated in the digital field and also created a PR & Press Office cabinet to communicate this milestone. 

The next steps include working in new channels to more extensively communicate through different media platforms and creating branded content. 

The communication agency is the company's perfect partner, as Carlos Maroto, Business Development at Medyglobal, states, “for us, SOMOS Experiences provides great support when it comes to leading strategies and creating solutions adapted to our needs. Their plans align with our philosophy and the teams work fast and set objectives that have measurable results from the outset.”