Estibaliz Batiz joins SOMOS Experiences to lead growth in the Basque Country

We continue to strengthen our growth and expansion with the appointment of Estibaliz Batiz as Managing Director of our Bilbao office. With over 20 years of experience in media, advertising agencies, and marketing strategy, Estibaliz will lead our operations in the Basque Country, driving regional growth and reinforcing relationships with both clients and teams.

A career rooted instrategy, marketing, and business development
With a background in business management and marketing, and holding master's degrees in Sales & Marketing Management and Team & Executive Coaching, Estibaliz has built her career around client acquisition and loyalty, commercial strategy development, and team leadership. She has worked with renowned brands such as El Corte Inglés, Eroski, Anesvad, the Bilbao City Council, and Danone, among others.

A new challenge with soul and passion
Reflecting on her new role, Estibaliz says: “I’m starting this new chapter with great enthusiasm and energy. My goal is to contribute my expertise and spark a passion for this industry, encouraging clients in the Basque Country to place their trust in SOMOS and the incredible team behind it. Here, every project is delivered with soul and emotion, and that’s what makes the difference.”

She also highlights her excitement at joining a team that shares her values, with a strong commitment to Corporate Social Responsibility and sustainability, reinforced by our recent B Corp certification:
“This certification enables us to meet the expectations of increasingly sustainability-minded clients, and to create events that care for the planet.”

With Estibaliz’s arrival, we reinforce the structure of our Bilbao office, which opened in September 2022, with the aim of providing high-quality service to clients across the northern region of Spain—strengthening our role as a trusted strategic partner.