It wasn't your average event setting, it took place on snow
We hit the slopes at Candanchú, Baqueira Beret, La Molina, Cerler, Pajares, and Sierra Nevada to set up the 13th edition of Audi Quattro Cup: the alpine ski competition with U10/U12 categories, which aims to promote amateur skiing throughout Spain.
We built a Village in the snow and came up with activities that revolved around the competition, based on Audi's values: innovation, technology, and sustainability. We had a driving simulator, a Kids Zone, a Scalextric with branded cars, a Snowboard circuit, and even a Test Drive for adults to enjoy driving Audi vehicles.
To put on this event, we teamed up with SOMOS Barcelona and SOMOS Madrid, and added SOMOS Comunicación. The event was well received by attendees, which ranged from between 300 and 600 people per competition and was also well covered in social networks and press.