A TAILOR-MADE EXPERIENCE IN MONACO FOR BIOTHERM CUSTOMERS

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The SOMOS Experiences incentive division organised the exclusive Biotherm Blue Beauty Summit. The brand's most loyal customers were able to take a special trip and get to see firsthand Biotherm's laboratory which is located at the Oceanographic Institute of Monaco. 

Biotherm has always been committed to respecting the environment and protecting oceans. So, they wanted an experience that conveyed the brand's values and wanted to reward their best distributor's commitment through luxury services and personalised treatments. 

With this in mind, SOMOS Experiences wanted to take Biotherm's premium clients to the brand's headquarters in Monaco and offer them an exclusive experience focused on sustainability, luxury, and water.

An experience based on luxury and sustainability

SOMOS Experiences' projects team and incentives team worked together and designed a tailor-made trip for more than 70 guests. The trip focused on the destination's exclusivity and, most importantly, on the origin of Biotherm cosmetics: water. 

SOMOS Experiences planned, organised, and executed the entire trip's itinerary. We took care of everything: putting clients up in Monaco's most iconic hotel, making reservations at haute cuisine restaurants awarded with Michelin Stars, and organising a la carte activities. 

During the three-day trip, attendees enjoyed the Beauty Spa experience at the 5-star Hotel Paris, visited the S.A.S luxury car collection, rode an E-Bike through the city, and took a guided tour of Biotherm's Blue Lab located in the Oceanographic Institute of Monaco.

Although it was a group trip, the SOMOS Experiences team was able to completely individualise and adapt the experience to each guest. By doing so, guests were provided with the best possible treatment and both the brand and the attendees were fully satisfied. We received very positive feedback from guests who highlighted the trip's impeccable organisation and remarked that it was “an unforgettable experience”.
 

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