TELEFÓNICA
ATELIER KÉRASTASE
L’Oreal
Kérastase wanted an immersive experience in Madrid and Lisbon that had several areas that reflected the brand's values and commitments, and to launch the new Fusio-Dose treatment.
An immersive experience in Kérastase's “Dream Salon”.
We transformed a decor store in the centre of Madrid into Kérastase's “Dream Salon." We made an immersive experience that toured six areas that reflected the brand's values, educated about hair care, presented the newest releases, and positioned the brand as a leader in professional luxury hair care.
The “Dream Salon” had several areas to introduce the brand's leadership and the new Kérastase 2023 launch, which will adopt sustainable initiatives, and continue to digitally develop to provide knowledge about the science behind the Fusio-Dose treatment. In addition, guests were able to enjoy a personalised diagnosis and to test first-hand the effects of the treatment.
The event was well received, both in Madrid and in Lisbon, where we replicated the same event. Between both cities, there were more than 700 attendees, including professionals, beauty journalists, influencers, and brand loyalists.
