E-TRON SKI NIGHT
Audi
For yet another year we lit up Baqueira Beret with Audi e-tron, in a nighttime ski run that brought Audi LED headlight technology to the ski slopes.
A unique event that combined the latest in technology, innovation, and sustainability
Audi wanted to design an event that evoked the 'e-tron' essence and surprise attendees in a unique way. They also wanted to position their range of products as synonymous with innovation, technology, and sustainability.
Once again, Audi relied on SOMOS Experiences to organise Audi e-tron Ski Night: a nighttime ski run at Baqueira Beret that brought Audi's led headlight technology to the ski slopes.
Once the sun went down and Baqueira Beret's slopes closed, we created an exciting run, on which Audi's most premium customers and dealers could ski. To top things off, the RS e-tron GT and the Audi Q4 e-tron were displayed on ice-carved pedestals, next to the recognisable Audi rings at the bottom of the slopes. An unbeatable setting to enjoy a select cocktail in the Moët Winter Lounge, an après-ski available to very few.
Audi e-tron Ski Night measured up to the Baqueira Beret resort's values, which are quality, exclusivity, and perfection. This edition featured 250 skiers, 40 guides decked out with ski poles made with LED lights, and 4 guides equipped with suits fully illuminated with LED lights.
