EY Fest 2024: when iconic festivals inspire the magic of an event

This year, EY broke away from traditional Christmas celebrations and presented a revolutionary concept: EY Fest, an experience inspired by legendary festivals such as Coachella, Tomorrowland, Rock in Rio and Burning Man.
For the occasion, our team transformed Fira Gran Via in Barcelona and IFEMA in Madrid, creating unique spaces that hosted the great EYFamily for two vibrant nights full of music, art and energy.

Live music set the pace
In Barcelona, the stage shone with performances by Juan Morales DJ, Depol, Malmö 040, Abraham Mateo and Julia Centeno DJ. Then, in Madrid, Juan Morales DJ set the dancefloor alight again with La La Love You, Estopa and BJones (the only Spanish DJ in Tomorrowland), making the audience dance non-stop.

Activations that surprised everyone
Photo booths, glitter bars, tattoos and large-scale performances transformed every corner into a visual and artistic spectacle, perfectly reflecting the essence of the world's most iconic festivals. 
The big moment of the night came with the projection of the iconic burning of the Burning Man doll, a symbolic closure that left the entire EY Family with goosebumps. Confetti and pyrotechnics added an explosive touch to the large and provocative stage.