L'Oréal Luxe trusts again in SOMOS Experiences

In an industry as competitive as events, building a long-lasting and trusting relationship with a client is an achievement that speaks for itself. For the past seven years, through our luxury division, we have been L'Oréal's strategic partner for the production of its in-house events, exceeding expectations with each edition.

Location as a differentiating factor
On this occasion, the choice of venue was key. The plenary took place in the prestigious Auditorio de la Mutua Madrileña, an exclusive enclave to which we had access thanks to our relationship of trust with the Mutua, built up over several collaborations. In the heart of Madrid, this venue brought the elegance and exclusivity that characterise L'Oréal Luxe brands.

The event culminated with a dinner at Jimmy's, the new space of the iconic Gabana. A choice aligned with the identity of the event, which allowed attendees to enjoy a personalised experience in one of the most exclusive locations in the city.

A sustainable commitment with social impact
Beyond the impeccable execution of the event, at SOMOS Experiences we continue to demonstrate that sustainability is a fundamental pillar of our proposal. The choice of nearby spaces not only optimised logistics, but also contributed to reducing the carbon footprint by minimising travel. In addition, every element of production was designed under sustainable criteria, using recycled and recyclable materials.

The agency's commitment, like that of the L'Oréal Group, is not limited to the environment; it also encompasses social impact. In this edition, we collaborated with the Prodis Foundation for the handling of the gifts given to the attendees. This initiative, which promotes the inclusion of people with intellectual disabilities in the workplace, reinforces SOMOS' vision of creating events with purpose, aligned with the values of our clients and with a positive impact on society.