Mobile World Congress
TELEFÓNICA
When you are a telecommunications giant, your presence at the most important fair of the year must be up to scratch. Telefónica's stand at MWC 2022 sought to bring technology, design, connections, and endless possibilities to the 70,000 visitors.
972m2 available but no room for the slightest error.
Telefónica reserved a 972m2 space for a series of events to take place in a very short time: demonstrations, presentations, projections, meetings… The Mobile World Congress is the most important annual event for Telefónica and for all companies in the telecommunications sector. The goal is always to excel and surprise in a big way. And as is true at all important events, you can't afford to mess up at all.
More than a stand, an attraction.
This temporary construction was a true marvel, composed of high-quality materials, state-of-the-art screens, an LED building, glass rooms, and lots of action.
