SOMOS Experiences takes on PR and influencer marketing management for celio Spain

SOMOS Experiences has been selected by celio, the French men’s fashion brand, to lead its public relations strategy, influencer marketing, and brand positioning in Spain. The agreement establishes an ongoing collaboration that will include press campaigns, influencer partnerships, and other brand activations.

After collaborating on the Japan Box campaign, celio is now placing its trust in us to lead its communications, with a global vision that will encompass all brand campaigns, collection launches, and collaborations the company will roll out in the Iberian market over the coming months.

Throughout the partnership, SOMOS Experiences will oversee key PR and influencer marketing initiatives such as Basic & Essentials, launched at the start of the school year, or Tiempo de Calor, focused on warm and protective outerwear for the colder months. This integration places SOMOS Experiences directly within the workflow and coordination processes of celio’s international team in France, ensuring seamless alignment across current and upcoming brand campaigns.

The main objective is to strengthen celio’s presence and positioning in Spain, consolidating its “Be Normal” philosophy — a manifesto that celebrates authenticity, simplicity, and self-confidence.
With over 1,300 stores across more than 40 countries and 33 retail locations in Spain, celio aims to deepen its connection with Spanish consumers through consistent, relatable, and contemporary communication.