YADEA Takes the City
YADEA
A city within a city. Or, in other words, a space open to the public to share the latest in architecture, innovation, sustainability, and the brand's urban spirit.
Coming in hot.
YADEA arrived in Spain to break into the e-scooter market, expand its brand, and make the citizens of Spain's large cities fall in love with them. Its introduction to the public had to be a statement of intent. And their idea was clear: Hello, Spain! We're here!
It was quite a news story, both in traditional media and in social networks.
An urban oasis full of YADEA experiences.
Since we are a leading country in tourism, why not create a space open to the public and full of corners to discover?Since we are a leading country in tourism, why not create a space open to the public and full of corners to discover?
More than 380 curious people visited the YADEA metropolis. They were able to interact with art installations and enjoy cocktails, music, photocalls, and moments to capture and spread on social networks. All this while focusing on presenting the newly landed electric scooter brand.
Not only did YADEA take over the city, but it also took up a lot of press space, appearing more than 146 times across 60 different media platforms… And more than 956,000 interactions with social media users!