LaLiga
YADEA TAKES THE CITY
YADEA
A city within a city. In other words, a public space to share the latest in architecture, innovation, sustainability and the urban spirit of the brand.
Making a strong entrance.
YADEA made its debut in Spain with the aim of making a strong impact on the e-scooter market, expanding its reach and captivating the residents of the country’s major cities. Its introduction to the public had to be a bold statement of intent. The company’s idea was clear: Hello, Spain! We have arrived!
It was meant to be big news, both in traditional media and across social networks.
An urban oasis filled with YADEA experiences.
Given that we are a leading country in tourism, why not create an open space for the public, filled with hidden gems waiting to be discovered?
More than 380 curious visitors explored YADEA’s urban oasis, engaging with art installations, enjoying cocktails and music, and taking advantage of photocalls and Instagram-worthy moments – all while getting to know the newly arrived electric scooter brand.
YADEA not only took over the city but also made a significant splash in the press, with 146 appearances across 60 different media outlets… and more than 956,000 social media impressions!
