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Madrid

+34 913 274 051
JULIÁN CAMARILLO 8, MÓDULO 4, 1ª PLANTA
28037 Madrid

Barcelona

+34 934 119 156
Roger, 65
08028 Barcelona

Bilbao

+34 944 359 642
Gran Vía, 19
48001 Bilbao

Málaga

+34 951 231 529
C/Marqués de Larios, 4, planta 1
29005 Málaga

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","text":null,"links":null}]}],"speakers":[],"cards":[{"id":32,"status":"published","sort":1,"date_created":"2026-07-15T14:12:15.000Z","date_updated":"2026-07-30T10:08:45.000Z","title":"proyect card Transform & Grow - Telefónica","block_card_id":null,"layout":"project","permalink":"/telefonica-transform-and-grow","event":36,"thumbnail":"76756bf1-5d0b-4c93-9d1c-2ed635ec5a8a","private":false,"card_title_tag":"h3","card_subtitle_tag":"h3","card_author_tag":"span","card_short_desc_tag":"p","card_long_desc_tag":"p","css_class":"card-project","tags":[{"id":21,"cards_id":32,"card_tags_id":{"id":2,"status":"published","sort":null,"date_created":"2025-12-23T13:59:49.000Z","date_updated":"2026-07-22T07:45:20.000Z","tag":null,"translations":[{"id":1,"card_tags_id":2,"languages_code":"es-ES","tag":"Experiencias de marca"},{"id":4,"card_tags_id":2,"languages_code":"en-US","tag":"Brand experiences"}]}},{"id":44,"cards_id":32,"card_tags_id":{"id":12,"status":"published","sort":null,"date_created":"2026-07-29T11:01:44.000Z","date_updated":null,"tag":null,"translations":[{"id":21,"card_tags_id":12,"languages_code":"es-ES","tag":"Corporativo"},{"id":22,"card_tags_id":12,"languages_code":"en-US","tag":"Corporate"}]}}],"card_blocks":[{"id":49,"cards_id":32,"collection":"card_subtitle","sort":1,"item":{"id":5,"status":"published","date_created":"2026-07-28T07:54:29.000Z","date_updated":null,"sort":null}},{"id":48,"cards_id":32,"collection":"card_title","sort":2,"item":{"id":56,"status":"published","sort":null,"date_created":"2026-07-15T14:12:15.000Z","date_updated":null}}],"translations":[{"id":59,"cards_id":32,"languages_code":"es-ES","card_image":"76756bf1-5d0b-4c93-9d1c-2ed635ec5a8a","button_content":null,"prev_button":null,"next_button":null,"links":null,"card_title":"Transform & Grow","card_subtitle":"Telefónica","card_short_desc":null,"card_long_desc":null,"card_author":null,"card_custom_content":"

Con motivo del lanzamiento de Transform & Grow, el nuevo plan estratégico de Telefónica, diseñamos una estrategia de comunicación experiencial capaz de trasladar una misma ambición de compañía a audiencias clave, reforzando su posicionamiento como referente en innovación y transformación digital.

LA EXPERIENCIA

Desarrollamos una estrategia de comunicación en vivo para activar el posicionamiento de Telefónica ante tres audiencias clave: mercado, liderazgo interno y ecosistema tecnológico global. A través de Capital Markets Day, Leadership Event y Mobile World Congress 2026, trasladamos una misma visión de compañía mediante una narrativa compartida que adaptaba mensajes, formatos y experiencias a cada público sin perder coherencia estratégica.

Desde un encuentro orientado a generar confianza entre inversores, analistas y medios, hasta una convención diseñada para movilizar a más de 700 directivos y una presencia ferial concebida para demostrar capacidades tecnológicas de forma tangible, cada activación respondió a objetivos específicos mientras reforzaba una misma propuesta de valor. La integración de contenidos, experiencia, diseño, tecnología participativa y herramientas de medición permitió amplificar el impacto de la estrategia y construir una conexión relevante con todos sus stakeholders.

La estrategia permitió activar el posicionamiento de Telefónica de forma consistente ante sus principales grupos de interés, combinando impacto mediático, movilización interna y visibilidad internacional. Más de 22.500 visitantes en MWC26, una audiencia superior a 270 millones de personas, un NPS del 84,5% y la alineación de más de 700 directivos son algunos de los resultados de una iniciativa concebida para convertir una visión estratégica en una experiencia compartida.

Un ejemplo de cómo los eventos pueden convertirse en una herramienta estratégica para conectar negocio, cultura, innovación y marca a través de experiencias con impacto real.

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To mark the launch of Transform & Grow, Telefónica’s new strategic plan, we designed an experiential communication strategy capable of conveying the company’s shared ambition to key audiences, reinforcing its positioning as a leader in innovation and digital transformation.

THE EXPERIENCE

We developed a live communication strategy to reinforce Telefónica’s positioning amongst three key audiences: the market, internal leadership and the global technology ecosystem. Through Capital Markets Day, the Leadership Event and Mobile World Congress 2026, we conveyed the company’s unified vision via a shared narrative that adapted messages, formats and experiences to each audience without compromising strategic coherence.

From a meeting aimed at building trust amongst investors, analysts and the media, to a convention designed to mobilise more than 700 executives and a trade fair presence conceived to demonstrate technological capabilities in a tangible way, each activation met specific objectives whilst reinforcing the same value proposition. The integration of content, experience, design, participatory technology and measurement tools enabled us to amplify the impact of the strategy and build a meaningful connection with all its stakeholders.

The strategy enabled Telefónica to consistently strengthen its positioning amongst its key stakeholders, combining media impact, internal engagement and international visibility. More than 22,500 visitors at MWC26, an audience of over 270 million people, an NPS of 84.5 per cent and the involvement of more than 700 executives are just some of the results of an initiative designed to turn a strategic vision into a shared experience.

An example of how events can become a strategic tool for connecting business, culture, innovation and brand through experiences with real impact.

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Una convención internacional de gran escala que reunió a más de 2.500 asistentes de 19 países, diseñada para desarrollarse simultáneamente en tierra y mar. Desde SOMOS Experiences lideramos la producción y ejecución integral de un evento sin precedentes, capaz de operar en múltiples escenarios, idiomas y formatos.

El reto consistió en coordinar una gran plenaria estratégica en Fira Barcelona para más de 2.000 asistentes, siete galas internacionales de premios a bordo y una cena VIP experiencial en espacios exclusivos del barco. La innovación estuvo en transformar la complejidad logística en una ventaja creativa, convirtiendo cada entorno en una parte activa de la experiencia.

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A large-scale international convention bringing together more than 2,500 attendees from 19 countries, designed to take place simultaneously on land and at sea. At SOMOS Experiences, we led the production and comprehensive delivery of an unprecedented event, capable of operating across multiple venues, languages and formats.

The challenge lay in coordinating a major strategic plenary session at Fira Barcelona for over 2,000 attendees, seven international awards galas on board, and an experiential VIP dinner in exclusive areas of the ship. The innovation lay in transforming the logistical complexity into a creative advantage, turning each setting into an active part of the experience.

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BBVA Futura 2026 convirtió la innovación bancaria en algo que podía verse, entenderse y experimentarse. Bajo el concepto «Innovar en lo que te importa», construimos un evento ágil y visual en el que cada novedad respondía a una preocupación real: viajar sin “sustos”, protegerse frente al fraude, entender mejor el dinero o saber, en apenas unos minutos, qué vivienda puedes permitirte.

Porque innovar no es añadir funciones. Es quitar preocupaciones. Es convertir un «¿y si…?» en un «ya está». Esa idea, presente desde el vídeo de apertura, marcó el tono de toda la jornada: cercano, directo y conectado con las situaciones que forman parte de nuestra vida.

Para contarlo, mezclamos el conocimiento de los especialistas de BBVA con el lenguaje de los creadores de contenido. Sofía Hamela y Carlota Marañón, desde Cancún durante su viaje por las siete maravillas del mundo, mostraron cómo utilizar la tarjeta y la app de BBVA en el extranjero. Guillermo Revilla introdujo Fast Track Hipoteca, la herramienta que permite conocer de forma digital y anticipada el presupuesto disponible para buscar casa. Y Yisas participó en la presentación de las nuevas tarjetas personalizadas, capaces de evolucionar con cada usuario.

Todo sucedió en una puesta en escena dinámica, apoyada en la gran pantalla, que reforzaba cada mensaje con vídeos, animaciones, conexiones en directo, demostraciones y contenido gráfico. Una esfera de luz, siempre encendida, articuló la identidad visual y simbolizó nuestra tecnología activa, personal y capaz de anticiparse.

Porque una buena app no necesita explicarse con promesas. Se reconoce cuando funciona. Cuando millones de personas sienten, sencillamente, que es la suya. Igual que este evento.

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BBVA Futura 2026 turned banking innovation into something that could be seen, understood and experienced. Under the concept ‘Innovate in what matters to you’, we created a dynamic and visually engaging event in which each new feature addressed a real concern: travelling without ‘surprises’, protecting yourself against fraud, gaining a better understanding of money, or finding out, in just a few minutes, what sort of home you can afford.

Because innovation isn’t about adding features. It’s about taking away worries. It’s about turning a “what if…?” into a “it’s already here”. That idea, present right from the opening video, set the tone for the whole day: approachable, direct and connected to the situations that are part of our lives.

To bring this to life, we combined the expertise of BBVA’s specialists with the language of content creators. Sofía Hamela and Carlota Marañón, reporting from Cancún during their trip to the Seven Wonders of the World, showed how to use the BBVA card and app whilst abroad. Guillermo Revilla introduced Fast Track Mortgage, the tool that allows you to find out digitally and in advance the budget available for house hunting. And Yisas took part in the presentation of the new personalised cards, designed to evolve with each user.

It all unfolded in a dynamic presentation, supported by the big screen, which reinforced every message with videos, animations, live feeds, demonstrations and visual content. A sphere of light, always illuminated, defined the visual identity and symbolised our technology – active, personal and capable of anticipating needs.

Because a good app doesn’t need to be explained through promises. You know it when it works. When millions of people simply feel that it’s theirs. Just like this event.

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CUPRA celebró la CUPRA Tribe Convention con motivo del lanzamiento del nuevo CUPRA Raval. El evento reunió a cerca de 4.000 CUPRA Masters y CUPRA Experts de más de 30 mercados internacionales, responsables de trasladar la propuesta de valor del vehículo a los clientes. El reto consistía en transformar una formación de producto en una experiencia capaz de generar conocimiento, conexión y orgullo de pertenencia.

La estrategia partió de una premisa respaldada por la neurociencia: aquello que emociona, se recuerda. A partir de ahí, diseñamos una experiencia inmersiva, gamificada y medible, capaz de convertir el conocimiento en vivencia, reforzar el espíritu challenger de la marca y generar datos útiles para futuras formaciones.

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CUPRA held the CUPRA Tribe Convention to mark the launch of the new CUPRA Raval. The event brought together around 4,000 CUPRA Masters and CUPRA Experts from over 30 international markets, who are responsible for communicating the vehicle’s value proposition to customers. The challenge was to transform a product training session into an experience capable of fostering knowledge, connection and a sense of pride in belonging.

The strategy was based on a premise supported by neuroscience: what evokes emotion is remembered. Building on this, we designed an immersive, gamified and measurable experience capable of turning knowledge into lived experience, reinforcing the brand’s ‘challenger’ spirit and generating useful data for future training sessions.

"}],"page_blocks":[151,152,218,154,155,156,157],"typology":{"id":4,"status":"published","sort":null,"date_created":"2025-12-23T13:44:31.000Z","date_updated":null,"typology":"proyecto","translations":[{"id":5,"card_typology_id":4,"languages_code":"es-ES","typology":"Proyecto"}]}},{"id":29,"status":"published","sort":5,"date_created":"2026-07-14T12:21:33.000Z","date_updated":"2026-07-30T10:08:45.000Z","title":"proyect card The Site Ibiza - Palladium Hotel Group","block_card_id":null,"layout":"project","permalink":"/the-site-ibiza-palladium-hotel-group","event":36,"thumbnail":"b9808936-0001-402b-889d-dd5201e97144","private":false,"card_title_tag":"h3","card_subtitle_tag":"h4","card_author_tag":"div","card_short_desc_tag":"div","card_long_desc_tag":"div","css_class":"card-project","tags":[{"id":18,"cards_id":29,"card_tags_id":{"id":2,"status":"published","sort":null,"date_created":"2025-12-23T13:59:49.000Z","date_updated":"2026-07-22T07:45:20.000Z","tag":null,"translations":[{"id":1,"card_tags_id":2,"languages_code":"es-ES","tag":"Experiencias de marca"},{"id":4,"card_tags_id":2,"languages_code":"en-US","tag":"Brand experiences"}]}},{"id":33,"cards_id":29,"card_tags_id":{"id":11,"status":"published","sort":null,"date_created":"2026-07-29T10:56:01.000Z","date_updated":null,"tag":null,"translations":[{"id":19,"card_tags_id":11,"languages_code":"es-ES","tag":"Experiencial"},{"id":20,"card_tags_id":11,"languages_code":"en-US","tag":"Experiential"}]}}],"card_blocks":[{"id":53,"cards_id":29,"collection":"card_subtitle","sort":1,"item":{"id":13,"status":"published","date_created":"2026-07-28T11:19:13.000Z","date_updated":null,"sort":null}},{"id":45,"cards_id":29,"collection":"card_title","sort":2,"item":{"id":50,"status":"published","sort":null,"date_created":"2026-07-14T13:33:15.000Z","date_updated":null}}],"translations":[{"id":56,"cards_id":29,"languages_code":"es-ES","card_image":"f9399b4a-15ca-4790-9be7-24db4139ec42","button_content":null,"prev_button":null,"next_button":null,"links":null,"card_title":"The Site Ibiza","card_subtitle":"Palladium Hotel Group","card_short_desc":null,"card_long_desc":null,"card_author":null,"card_custom_content":"

THE SITE IBIZA

\n\n

Cuando Palladium Hotel Group nos planteó el reto de presentar The Site Ibiza, entendimos que no se trataba de inaugurar un espacio, sino de dar vida a un nuevo destino. Concebido para reunir hotelería, gastronomía, cultura, retail y entretenimiento en un único enclave, The Site Ibiza necesitaba una puesta en escena capaz de expresar la ambición y singularidad del proyecto. Para ello, desarrollamos un concepto creativo inspirado en su posicionamiento, Welcome to the Curated Ibiza, transformando el lanzamiento en una narrativa inmersiva que permitía descubrir la esencia del destino a través del arte, la emoción y la experiencia.

LA EXPERIENCIA

\n\n

Nuestro reto fue convertir la propuesta de valor de The Site Ibiza en una vivencia capaz de transmitir la esencia del destino. Diseñada mientras el espacio aún se encontraba en construcción, la propuesta se integró de forma orgánica en la arquitectura del enclave para crear un recorrido coherente, inmersivo y alineado con el posicionamiento de la marca.

\n\n

Concebimos una sucesión de momentos cuidadosamente orquestados en los que creatividad, estética y storytelling trabajaban de forma integrada para revelar la identidad del proyecto. A lo largo del recorrido, esculturas vivientes integradas en las piscinas daban vida a algunos de los pilares estratégicos de The Site Ibiza, mientras la música en directo acompañaba una atmósfera marcada por la contemplación, la elegancia y el descubrimiento.

\n\n

La narrativa evolucionaba progresivamente hacia un momento más vibrante y social, culminando con una gran intervención artística en la piscina central que combinaba coreografía, iluminación y natación sincronizada. Como cierre, una instalación escultórica viva sintetizaba todos los elementos del recorrido y se convertía en uno de los iconos visuales de la noche.

\n\n

El resultado fue una inauguración concebida como una experiencia de marca en sí misma, capaz de materializar el posicionamiento de The Site Ibiza y demostrar cómo el diseño experiencial puede transformar el lanzamiento de un espacio en la construcción de un nuevo imaginario de marca.

"},{"id":61,"cards_id":29,"languages_code":"en-US","card_image":"17ee5bd0-8453-4c8c-9575-3a96023d07ba","button_content":null,"prev_button":null,"next_button":null,"links":null,"card_title":"The Site Ibiza","card_subtitle":"Palladium Hotel Group","card_short_desc":null,"card_long_desc":null,"card_author":null,"card_custom_content":"

THE SITE IBIZA

\n\n

When Palladium Hotel Group set us the challenge of launching The Site Ibiza, we realised that it was not simply a matter of opening a venue, but of bringing a new destination to life. Designed to bring together hospitality, gastronomy, culture, retail and entertainment in a single location, The Site Ibiza needed a presentation capable of expressing the project’s ambition and uniqueness. To achieve this, we developed a creative concept inspired by its positioning, ‘Welcome to the Curated Ibiza’, transforming the launch into an immersive narrative that allowed visitors to discover the essence of the destination through art, emotion and experience.

THE EXPERIENCE

\n\n

Our challenge was to turn The Site Ibiza’s value proposition into an experience capable of conveying the essence of the destination. Designed whilst the space was still under construction, the concept was organically integrated into the architecture of the site to create a coherent, immersive journey aligned with the brand’s positioning.

\n\n

We conceived a series of carefully orchestrated moments in which creativity, aesthetics and storytelling worked together seamlessly to reveal the project’s identity. Throughout the journey, living sculptures integrated into the swimming pools brought to life some of The Site Ibiza’s strategic pillars, whilst live music accompanied an atmosphere characterised by contemplation, elegance and discovery.\n\nTranslated with DeepL.com (free version)"}],"page_blocks":[171,172,219,174,175,176,177],"typology":{"id":4,"status":"published","sort":null,"date_created":"2025-12-23T13:44:31.000Z","date_updated":null,"typology":"proyecto","translations":[{"id":5,"card_typology_id":4,"languages_code":"es-ES","typology":"Proyecto"}]}},{"id":30,"status":"published","sort":6,"date_created":"2026-07-15T11:15:19.000Z","date_updated":"2026-07-30T10:08:45.000Z","title":"proyect card Hair of Fame - Loreal","block_card_id":null,"layout":"project","permalink":"/hair-of-fame-loreal","event":36,"thumbnail":"27063ddd-e099-4f64-a8d2-21b88de75021","private":false,"card_title_tag":"h3","card_subtitle_tag":"h4","card_author_tag":"span","card_short_desc_tag":"p","card_long_desc_tag":"p","css_class":"card-project","tags":[{"id":19,"cards_id":30,"card_tags_id":{"id":2,"status":"published","sort":null,"date_created":"2025-12-23T13:59:49.000Z","date_updated":"2026-07-22T07:45:20.000Z","tag":null,"translations":[{"id":1,"card_tags_id":2,"languages_code":"es-ES","tag":"Experiencias de marca"},{"id":4,"card_tags_id":2,"languages_code":"en-US","tag":"Brand experiences"}]}},{"id":23,"cards_id":30,"card_tags_id":{"id":6,"status":"draft","sort":null,"date_created":"2026-07-22T07:48:26.000Z","date_updated":null,"tag":null,"translations":[{"id":9,"card_tags_id":6,"languages_code":"es-ES","tag":"Estrategia"},{"id":10,"card_tags_id":6,"languages_code":"en-US","tag":"Strategy"}]}},{"id":32,"cards_id":30,"card_tags_id":{"id":11,"status":"published","sort":null,"date_created":"2026-07-29T10:56:01.000Z","date_updated":null,"tag":null,"translations":[{"id":19,"card_tags_id":11,"languages_code":"es-ES","tag":"Experiencial"},{"id":20,"card_tags_id":11,"languages_code":"en-US","tag":"Experiential"}]}}],"card_blocks":[{"id":54,"cards_id":30,"collection":"card_subtitle","sort":1,"item":{"id":15,"status":"published","date_created":"2026-07-28T11:20:08.000Z","date_updated":null,"sort":null}},{"id":46,"cards_id":30,"collection":"card_title","sort":2,"item":{"id":52,"status":"published","sort":null,"date_created":"2026-07-15T11:24:25.000Z","date_updated":null}}],"translations":[{"id":57,"cards_id":30,"languages_code":"es-ES","card_image":"27063ddd-e099-4f64-a8d2-21b88de75021","button_content":null,"prev_button":null,"next_button":null,"links":null,"card_title":"Hair of Fame","card_subtitle":"L'Oréal","card_short_desc":null,"card_long_desc":null,"card_author":null,"card_custom_content":"

Cuando L'Oréal Professionnel Products Division nos planteó el reto de conectar con una comunidad de peluqueros y creadores que ya generaba una enorme influencia en el entorno digital, entendimos que no se trataba de organizar una gala, sino de crear un nuevo espacio de reconocimiento para toda una industria. Así nació Hair of Fame, una plataforma concebida para visibilizar el talento que hay detrás de cada creación y convertir a los profesionales del sector en los auténticos protagonistas.

LA EXPERIENCIA

Desarrollamos el concepto From the Backstage to the Frontstage, una invitación a cambiar el foco y poner en valor a quienes hacen posible la belleza. Más que un evento, Hair of Fame se diseñó como una plataforma capaz de generar conversación, pertenencia y reconocimiento antes, durante y después de la gala.

La experiencia comenzó con una activación digital que movilizó a la comunidad a través de nominaciones, contenidos editoriales y una narrativa centrada en las tendencias y el talento profesional. Esta conversación encontró su máxima expresión en una gala concebida para celebrar a los peluqueros desde una perspectiva inédita: la Carpet of Fame transformó la llegada de los asistentes en un momento de visibilidad; los camerinos se convirtieron en espacios de creación de contenido; y diferentes instalaciones y recorridos dieron protagonismo a las herramientas, el conocimiento y las historias detrás de la profesión.

El evento culminó con una ceremonia de premios, performances artísticas y un espectáculo inaugural inspirado en las manos de los peluqueros como símbolo de creatividad, técnica y transformación. Cada elemento fue diseñado para consolidar un nuevo ritual de reconocimiento para la comunidad profesional de la belleza.

La iniciativa reunió a más de 120 referentes del sector y una comunidad que supera los 10 millones de seguidores. Con más de 8,6 millones de visualizaciones, 669.000 interacciones y un 100% de sentimiento positivo, Hair of Fame se convirtió en una plataforma con vocación de continuidad capaz de reforzar el liderazgo de L'Oréal y otorgar al talento capilar el protagonismo que merece.

Un ejemplo de cómo una experiencia de marca puede transformar una gala en un movimiento cultural capaz de conectar, inspirar y reconocer a toda una comunidad profesional.

"},{"id":65,"cards_id":30,"languages_code":"en-US","card_image":"27063ddd-e099-4f64-a8d2-21b88de75021","button_content":null,"prev_button":null,"next_button":null,"links":null,"card_title":"Hair of Fame","card_subtitle":"L'Oréal","card_short_desc":null,"card_long_desc":null,"card_author":null,"card_custom_content":"

When L’Oréal Professionnel Products Division set us the challenge of connecting with a community of hairdressers and creators who were already exerting enormous influence in the digital sphere, we realised that it wasn’t simply a matter of organising a gala, but of creating a new platform to recognise an entire industry. And so Hair of Fame was born, a platform designed to highlight the talent behind every creation and make the industry’s professionals the true stars.

THE EXPERIENCE

We developed the ‘From the Backstage to the Frontstage’ concept, an invitation to shift the focus and celebrate those who make beauty possible. More than just an event, Hair of Fame was designed as a platform capable of generating conversation, a sense of belonging and recognition before, during and after the gala.

The experience began with a digital campaign that engaged the community through nominations, editorial content and a narrative centred on trends and professional talent. This conversation reached its peak at a gala designed to celebrate hairdressers from a unique perspective: the Carpet of Fame transformed the guests’ arrival into a moment of visibility; the dressing rooms became spaces for content creation; and various installations and tours highlighted the tools, knowledge and stories behind the profession.

The event culminated in an awards ceremony, artistic performances and an opening show inspired by hairdressers’ hands as a symbol of creativity, technique and transformation. Each element was designed to establish a new ritual of recognition for the professional beauty community.

The initiative brought together more than 120 industry leaders and a community with over 10 million followers. With over 8.6 million views, 669,000 interactions and 100 per cent positive sentiment, Hair of Fame has become a platform with a long-term vision, capable of reinforcing L’Oréal’s leadership and giving hair talent the prominence it deserves.

An example of how a brand experience can transform a gala into a cultural movement capable of connecting, inspiring and recognising an entire professional community.

"}],"page_blocks":[179,180,220,211,183,184,185],"typology":{"id":4,"status":"published","sort":null,"date_created":"2025-12-23T13:44:31.000Z","date_updated":null,"typology":"proyecto","translations":[{"id":5,"card_typology_id":4,"languages_code":"es-ES","typology":"Proyecto"}]}},{"id":11,"status":"published","sort":7,"date_created":"2025-11-27T09:28:31.000Z","date_updated":"2026-07-30T10:08:45.000Z","title":"proyect card La Velada - CeraVe","block_card_id":null,"layout":"project","permalink":"/la-velada-cerave","event":36,"thumbnail":"cdca2568-309a-48b2-ace6-f2112b561b0a","private":false,"card_title_tag":"h3","card_subtitle_tag":"h4","card_author_tag":"div","card_short_desc_tag":"div","card_long_desc_tag":"div","css_class":"card-project","tags":[{"id":9,"cards_id":11,"card_tags_id":{"id":2,"status":"published","sort":null,"date_created":"2025-12-23T13:59:49.000Z","date_updated":"2026-07-22T07:45:20.000Z","tag":null,"translations":[{"id":1,"card_tags_id":2,"languages_code":"es-ES","tag":"Experiencias de marca"},{"id":4,"card_tags_id":2,"languages_code":"en-US","tag":"Brand experiences"}]}},{"id":34,"cards_id":11,"card_tags_id":{"id":11,"status":"published","sort":null,"date_created":"2026-07-29T10:56:01.000Z","date_updated":null,"tag":null,"translations":[{"id":19,"card_tags_id":11,"languages_code":"es-ES","tag":"Experiencial"},{"id":20,"card_tags_id":11,"languages_code":"en-US","tag":"Experiential"}]}}],"card_blocks":[{"id":55,"cards_id":11,"collection":"card_subtitle","sort":1,"item":{"id":17,"status":"published","date_created":"2026-07-28T11:21:01.000Z","date_updated":null,"sort":null}},{"id":21,"cards_id":11,"collection":"card_title","sort":2,"item":{"id":10,"status":"published","sort":null,"date_created":"2025-11-27T09:28:31.000Z","date_updated":null}}],"translations":[{"id":10,"cards_id":11,"languages_code":"es-ES","card_image":"cdca2568-309a-48b2-ace6-f2112b561b0a","button_content":null,"prev_button":null,"next_button":null,"links":null,"card_title":"La Velada","card_subtitle":"CeraVe","card_short_desc":null,"card_long_desc":null,"card_author":null,"card_custom_content":"

\n La Velada del Año V es mucho más que un evento deportivo: es un fenómeno cultural que redefine el entretenimiento en directo, combinando creadores, música, humor y espectáculo ante millones de espectadores. En este contexto, CeraVe participaba como patrocinador en un entorno donde la atención es limitada, el tono es irreverente y la publicidad convencional no tiene cabida. El evento reunió a más de 80.000 personas en el Estadio de La Cartuja y
\n superó los 10,8 millones de espectadores en streaming, elevando el nivel de exigencia creativa al máximo.
\n

\n Objetivo y reto
\n

\n El objetivo principal era claro: lograr que CeraVe destacase y fuese relevante ante una audiencia joven, escéptica y saturada de estímulos, y que además no es
\n el target principal de la marca, sin renunciar al posicionamiento dermatológico de la marca. El reto no era solo ser visible, sino ser recordado, compartido y aceptado dentro del ecosistema narrativo de La Velada. En definitiva, convertir la dermocosmética en entretenimiento sin perdeo credibilidad de marca.
\n

\n Concepto y experiencia
\n

\n La agencia desarrolló el concepto “Dar Cera…VE”, una reinterpretación directa del lenguaje del evento y del imaginario del combate. En el lugar donde más “cera” se reparte, CeraVe decidió dar la suya, literalmente. De este insight nació la big idea: La CeraVestia, un personage creado específicamente para el evento: una figura exagerada, reconocible y memética que encarnaba la misión de la marca de combatir los grandes enemigos de la piel - la sequedad y el picor - desde el humor y el espectáculo. Alguien súper hidratado que dedica tanto tiempo a su rutina de entrenamiento como a su rutina de skincare.
\n
\n La experiencia se diseñó como un relato transmedia que evolucionaba en tiempo real, combinando contenidos en redes sociales, colaboraciones con creadores, activaciones físicas y un clímax inesperado en el propio ring.
\n \n

\n Desarrollo del evento y estrategia de influencers
\n

\n La narrativa comenzó semanas antes del evento con un casting público para encontrar a LaCeraVestia, activando la participación de la comunidad y generando conversación orgánica en redes sociales. Este arranque permitió introducir el personaje de forma progresiva y creíble dentro del ecosistema del evento. La estrategia incluyó colaboraciones clave con creadores de contenido alineados con el tono y la audiencia. Figuras como RoRo aportaron notoriedad, humor y amplificación desde sus propios códigos (diseñar y crear la máscara de la CeraVestia), sumando capas de contenido que reforzaban el carácter memético del personaje. Paralelamente, se incorporó a los Beastbusters, representador por los creadores de contenido Pablo Veray Manu Rivas, que trasladaron el relato al territorio físico mediante retos y acciones presenciales, conectando el mundo digital con la experiencia real. Incluso el propio Ibai Llanos, eje central del evento, se integró de forma natural en la narrativa al mencionar la “fuga” de La CeraVestia durante una retransmisión en directo, reforzando la sensación de espontaneidad y legitimando la acción ante la audiencia.
\n
\n El clímax llegó el día de La Velada, cuando La CeraVestia protagonizó un combate sorpresa en el ring contra “Picor y Sequedad”, integrándose sin fricción en la escaleta del evento. De forma paralela, el stand de CeraVe trasladó el concepto al plano presencial con retos físicos, dinámicas participativas y entrega de premios, prolongando la experiencia más allá del ring.
\n

\n Producción y rol de la agencia
\n

\n La agencia asumió un rol integral: definición estratégica del enfoque, creación del concepto, desarrollo narrativo, producción de contenidos, coordinación con talentos, activaciones físicas, gestión logística y adaptación constante a un evento en directo de alta complejidad. La capacidad de lectura cultural y flexibilidad operativa fue clave para integrar la marca sin fricciones.\n

\n\n La acción tuvo un alcance estimado superior a 52,9 millones de personas, generó más de 103 millones de impresiones, 540 menciones en tiempo real, 11.800 nuevos seguidores, 110.000 nuevos leads y una conectividad de marca del 99%\n

"},{"id":29,"cards_id":11,"languages_code":"en-US","card_image":"cdca2568-309a-48b2-ace6-f2112b561b0a","button_content":null,"prev_button":null,"next_button":null,"links":null,"card_title":"La Velada","card_subtitle":"CeraVe","card_short_desc":null,"card_long_desc":null,"card_author":null,"card_custom_content":"

\n La Velada del Año V is much more than a sporting event: it is a cultural phenomenon that redefines live entertainment, combining creators, music, humor, and spectacle before millions of viewers. In this context, CeraVe participated as a sponsor in an environment where attention is limited, the tone is irreverent, and conventional advertising has no place. The event brought together more than 80,000 people at La Cartuja Stadium and
\n exceeded 10.8 million viewers via streaming, raising the bar for creativity to the maximum.
\n

\n Objective and challenge
\n

\n The main objective was clear: to make CeraVe stand out and be relevant to a young, skeptical audience saturated with stimuli, which is not the brand's main target, without compromising the brand's dermatological positioning. The challenge was not only to be visible, but to be remembered, shared, and accepted within the narrative ecosystem of La Velada. In short, to turn dermocosmetics into entertainment without losing brand credibility.
\n

\n Concept and experience
\n

\n The agency developed the concept “Dar Cera...VE” (Wax on...VE), a direct reinterpretation of the language of the event and the imagery of combat. In the place where the most “wax” is distributed, CeraVe decided to give its own, literally. From this insight came the big idea: La CeraVestia, a character created specifically for the event: an exaggerated, recognizable, and memetic figure who embodied the brand's mission to combat the great enemies of the skin—dryness and itching—through humor and spectacle. Someone super hydrated who devotes as much time to their workout routine as they do to their skincare routine.
\n
\n The experience was designed as a transmedia story that evolved in real time, combining social media content, collaborations with creators, physical activations, and an unexpected climax in the ring itself.
\n \n

\n Event development and influencer strategy
\n

\n The narrative began weeks before the event with a public casting call to find LaCeraVestia, activating community participation and generating organic conversation on social media. This start allowed the character to be introduced progressively and credibly into the event ecosystem. The strategy included key collaborations with content creators aligned with the tone and audience. Figures such as RoRo brought notoriety, humor, and amplification from their own codes (designing and creating the CeraVestia mask), adding layers of content that reinforced the character's memetic nature. At the same time, the Beastbusters, represented by content creators Pablo Veray and Manu Rivas, were brought in to translate the story into the physical realm through challenges and in-person actions, connecting the digital world with the real-life experience. Even Ibai Llanos himself, the central figure of the event, naturally integrated himself into the narrative by mentioning La CeraVestia's “escape” during a live broadcast, reinforcing the feeling of spontaneity and legitimizing the action before the audience.\n The climax came on the day of La Velada, when La CeraVestia starred in a surprise fight in the ring against “Picor y Sequedad” (Itchiness and Dryness), integrating seamlessly into the event's schedule. At the same time, the CeraVe stand brought the concept to life with physical challenges, participatory activities, and prize giveaways, extending the experience beyond the ring.\n

\n Production and role of the agency
\n

\n The agency took on an integral role: strategic definition of the approach, concept creation, narrative development, content production, coordination with talent, physical activations, logistics management, and constant adaptation to a highly complex live event. Cultural literacy and operational flexibility were key to integrating the brand seamlessly.\n

\n\n The action had an estimated reach of over 52.9 million people, generated more than 103 million impressions, 540 real-time mentions, 11,800 new followers, 110,000 new leads, and 99% brand connectivity.\n

"}],"page_blocks":[69,18,221,209,88,81,78],"typology":{"id":4,"status":"published","sort":null,"date_created":"2025-12-23T13:44:31.000Z","date_updated":null,"typology":"proyecto","translations":[{"id":5,"card_typology_id":4,"languages_code":"es-ES","typology":"Proyecto"}]}},{"id":4,"status":"published","sort":8,"date_created":"2025-11-26T11:31:00.000Z","date_updated":"2026-07-30T10:08:45.000Z","title":"proyect card Welcome to the New Era - El Corte Ingles","block_card_id":null,"layout":"project","permalink":"/welcome-to-the-new-era-el-corte-ingles","event":36,"thumbnail":"d48769a9-f774-4581-b69f-c026a6906c75","private":false,"card_title_tag":"h3","card_subtitle_tag":"h4","card_author_tag":"p","card_short_desc_tag":"div","card_long_desc_tag":"div","css_class":"card-project","tags":[{"id":10,"cards_id":4,"card_tags_id":{"id":2,"status":"published","sort":null,"date_created":"2025-12-23T13:59:49.000Z","date_updated":"2026-07-22T07:45:20.000Z","tag":null,"translations":[{"id":1,"card_tags_id":2,"languages_code":"es-ES","tag":"Experiencias de marca"},{"id":4,"card_tags_id":2,"languages_code":"en-US","tag":"Brand experiences"}]}},{"id":35,"cards_id":4,"card_tags_id":{"id":11,"status":"published","sort":null,"date_created":"2026-07-29T10:56:01.000Z","date_updated":null,"tag":null,"translations":[{"id":19,"card_tags_id":11,"languages_code":"es-ES","tag":"Experiencial"},{"id":20,"card_tags_id":11,"languages_code":"en-US","tag":"Experiential"}]}}],"card_blocks":[{"id":56,"cards_id":4,"collection":"card_subtitle","sort":1,"item":{"id":19,"status":"published","date_created":"2026-07-28T11:22:05.000Z","date_updated":null,"sort":null}},{"id":7,"cards_id":4,"collection":"card_title","sort":2,"item":{"id":3,"status":"published","sort":null,"date_created":"2025-11-26T11:37:00.000Z","date_updated":null}}],"translations":[{"id":3,"cards_id":4,"languages_code":"es-ES","card_image":"d48769a9-f774-4581-b69f-c026a6906c75","button_content":"","prev_button":null,"next_button":null,"links":null,"card_title":"Welcome to the New Era","card_subtitle":"El Corte Inglés","card_short_desc":null,"card_long_desc":null,"card_author":null,"card_custom_content":"

Construimos y decoramos un apartamento de 100 m2 en 12 horas para la presentación de la nueva campaña “Welcome To The New Era” de El Corte Inglés.

De la mano de Pan Creative Studio, acompañamos a El Corte Inglés en la presentación de “NEW”, la nueva campaña de El Corte Inglés, que da la bienvenida a la generación Z.

Tras varios meses de preproducción y coordinación con diferentes departamentos de la marca, marcas colaboradoras y patrocinadores, en tan sólo 12 vertiginosas horas transformamos la sala principal de los Cines Callao Citylights, construyendo y decorando un apartamento habitable de 100 m2 compuesto por cinco estancias, y un espacio independiente dedicado al “Club del Gourmet”.

El photocall exterior, instalado en la icónica Plaza del Callao, y frente al emblemático edificio de la marca, recreaba un estudio de fotografía y acogió a los protagonistas de la campaña e iconos actuales de la generación más viral. El paso de los invitados fue amenizado por DJs de la Bresh y retransmitido en directo, haciendo partícipes a los viandantes, además de a los diferentes medios de comunicación que estuvieron presentes.

En el interior, los artistas Ana Mena, Lucas Loren y DJ BJones, elevaron el nivel musical de la noche a los más de 500 invitados que se reunieron para dar la bienvenida a esta nueva apuesta de El Corte Inglés que unió moda, belleza, tecnología y alimentación.

Desde SOMOS Experiences nos encargamos de la idea creativa, diseño y desarrollo, producción, organización y coordinación de las diferentes marcas y patrocinadores, y cobró vida gracias a un centenar de profesionales compuesto por ebanistas, tapiceros, productores audiovisuales y de branded content, personal de protocolo y seguridad, bartenders y equipo de restauración.

\n"},{"id":15,"cards_id":4,"languages_code":"en-US","card_image":"d48769a9-f774-4581-b69f-c026a6906c75","button_content":null,"prev_button":null,"next_button":null,"links":null,"card_title":"Welcome to the New Era ","card_subtitle":"El Corte Inglés","card_short_desc":null,"card_long_desc":null,"card_author":null,"card_custom_content":"

We built and decorated a 100 m2 flat in 12 hours for the presentation of El Corte Inglés' new campaign, “Welcome To The New Era”.

Working with Pan Creative Studio, we accompanied El Corte Inglés in the presentation of “NEW”, El Corte Inglés' new campaign, which welcomes Generation Z.

After several months of pre-production and coordination with different departments of the brand, collaborating brands and sponsors, in just 12 dizzying hours we transformed the main hall of the Callao Citylights Cinemas, building and decorating a 100 m2 habitable flat consisting of five rooms and a separate space dedicated to the ‘Club del Gourmet’.

The outdoor photocall, installed in the iconic Plaza del Callao, opposite the brand's emblematic building, recreated a photography studio and welcomed the stars of the campaign and current icons of the most viral generation. The guests' visit was enlivened by DJs from La Bresh and broadcast live, involving passers-by as well as the various media outlets that were present.

Inside, artists Ana Mena, Lucas Loren and DJ BJones raised the musical level of the evening for the more than 500 guests who gathered to welcome this new venture by El Corte Inglés, which brought together fashion, beauty, technology and food.

At SOMOS Experiences, we were responsible for the creative concept, design and development, production, organisation and coordination of the different brands and sponsors, and it came to life thanks to a hundred professionals including cabinetmakers, upholsterers, audiovisual and branded content producers, protocol and security staff, bartenders and catering staff.

"},{"id":16,"cards_id":4,"languages_code":"fr-FR","card_image":"d48769a9-f774-4581-b69f-c026a6906c75","button_content":null,"prev_button":null,"next_button":null,"links":null,"card_title":"Welcome to the New Era - El Corte Ingles","card_subtitle":null,"card_short_desc":null,"card_long_desc":null,"card_author":null,"card_custom_content":"

Nous avons construit et décoré un appartement de 100 m² en 12 heures pour la présentation de la nouvelle campagne « Welcome To The New Era » d'El Corte Inglés.

\nEn collaboration avec Pan Creative Studio, nous avons accompagné El Corte Inglés dans la présentation de « NEW », la nouvelle campagne d'El Corte Inglés, qui accueille la génération Z.

\nAprès plusieurs mois de préproduction et de coordination avec différents départements de la marque, des marques partenaires et des sponsors, nous avons transformé en seulement 12 heures la salle principale des cinémas Callao Citylights, en construisant et en décorant un appartement habitable de 100 m² composé de cinq pièces et d'un espace indépendant dédié au « Club del Gourmet ».
\nLe photocall extérieur, installé sur l'emblématique Plaza del Callao, en face du bâtiment emblématique de la marque, recréait un studio de photographie et accueillait les protagonistes de la campagne et les icônes actuelles de la génération la plus virale. Le passage des invités a été animé par les DJ de la Bresh et retransmis en direct, faisant participer les passants, ainsi que les différents médias présents.
\nÀ l'intérieur, les artistes Ana Mena, Lucas Loren et DJ BJones ont rehaussé le niveau musical de la soirée pour les plus de 500 invités qui s'étaient réunis pour accueillir ce nouveau pari d'El Corte Inglés qui alliait mode, beauté, technologie et alimentation.

\nChez SOMOS Experiences, nous nous sommes chargés de l'idée créative, de la conception et du développement, de la production, de l'organisation et de la coordination des différentes marques et sponsors, et tout cela a pris vie grâce à une centaine de professionnels composés d'ébénistes, de tapissiers, de producteurs audiovisuels et de contenu de marque, de personnel de protocole et de sécurité, de barmans et d'une équipe de restauration.

"},{"id":17,"cards_id":4,"languages_code":"de-DE","card_image":"d48769a9-f774-4581-b69f-c026a6906c75","button_content":null,"prev_button":null,"next_button":null,"links":null,"card_title":"Welcome to the New Era - El Corte Ingles","card_subtitle":null,"card_short_desc":null,"card_long_desc":null,"card_author":null,"card_custom_content":"

Wir haben in 12 Stunden eine 100 m² große Wohnung gebaut und eingerichtet, um die neue Kampagne „Welcome To The New Era” von El Corte Inglés zu präsentieren.

\nZusammen mit Pan Creative Studio haben wir El Corte Inglés bei der Präsentation von „NEW” begleitet, der neuen Kampagne von El Corte Inglés, die die Generation Z willkommen heißt.

\nNach mehreren Monaten der Vorproduktion und Koordination mit verschiedenen Abteilungen der Marke, kooperierenden Marken und Sponsoren haben wir in nur 12 rasanten Stunden den Hauptsaal der Cines Callao Citylights umgestaltet und eine bewohnbare 100 m² große Wohnung mit fünf Zimmern und einem separaten Bereich für den „Club del Gourmet” gebaut und eingerichtet.
\nDer Fototermin im Freien, der auf der ikonischen Plaza del Callao vor dem emblematischen Gebäude der Marke stattfand, stellte ein Fotostudio nach und empfing die Protagonisten der Kampagne und aktuellen Ikonen der viralsten Generation. Der Auftritt der Gäste wurde von DJs von La Bresh begleitet und live übertragen, sodass sowohl Passanten als auch die verschiedenen anwesenden Medien daran teilhaben konnten.
\nIm Inneren sorgten die Künstler Ana Mena, Lucas Loren und DJ BJones für die musikalische Untermalung des Abends für die mehr als 500 Gäste, die sich versammelt hatten, um dieses neue Projekt von El Corte Inglés zu begrüßen, das Mode, Schönheit, Technologie und Ernährung vereinte.

\nSOMOS Experiences war für die kreative Idee, das Design und die Entwicklung, die Produktion, die Organisation und die Koordination der verschiedenen Marken und Sponsoren verantwortlich. Das Projekt wurde dank eines hundertköpfigen Teams aus Tischlern, Polsterern, audiovisuellen Produzenten und Produzenten von Markeninhalten, Protokoll- und Sicherheitspersonal, Barkeepern und einem Catering-Team zum Leben erweckt.

"},{"id":18,"cards_id":4,"languages_code":"ca-ES","card_image":"d48769a9-f774-4581-b69f-c026a6906c75","button_content":null,"prev_button":null,"next_button":null,"links":null,"card_title":"Welcome to the New Era - El Corte Ingles","card_subtitle":null,"card_short_desc":null,"card_long_desc":null,"card_author":null,"card_custom_content":"

Vam construir i decorar un apartament de 100 m² en 12 hores per a la presentació de la nova campanya d'El Corte Inglés, \"Welcome To The New Era\".

\nTreballant amb Pan Creative Studio, vam acompanyar El Corte Inglés en la presentació de \"NEW\", la nova campanya d'El Corte Inglés, que dona la benvinguda a la Generació Z.

\nDesprés de diversos mesos de preproducció i coordinació amb diferents departaments de la marca, marques col·laboradores i patrocinadors, en només 12 hores vertiginoses vam transformar la sala principal del cinema Callao Citylights, construint i decorant un pis habitable de 100 m² format per cinc habitacions i un espai independent dedicat al \"Club del Gourmet\".

\nEl photocall exterior, instal·lat a la icònica plaça del Callao, davant de l'edifici emblemàtic de la marca, va recrear un estudi de fotografia i va donar la benvinguda a les estrelles de la campanya i a les icones actuals de la generació més viral. La visita dels convidats va ser amenitzada per DJs de La Bresh i retransmesa en directe, implicant tant els vianants com els diversos mitjans de comunicació que hi eren presents.

\nA l'interior, els artistes Ana Mena, Lucas Loren i el DJ BJones van elevar el nivell musical de la vetllada per als més de 500 convidats que es van reunir per donar la benvinguda a aquesta nova iniciativa d'El Corte Inglés, que va reunir moda, bellesa, tecnologia i gastronomia.

\nA SOMOS Experiences ens vam encarregar del concepte creatiu, el disseny i desenvolupament, la producció, l'organització i la coordinació de les diferents marques i patrocinadors, i tot va prendre vida gràcies a un centenar de professionals, entre els quals fusters, tapissers, productors audiovisuals i de continguts de marca, personal de protocol i seguretat, cambrers i personal de càtering.

"},{"id":19,"cards_id":4,"languages_code":"it-IT","card_image":"d48769a9-f774-4581-b69f-c026a6906c75","button_content":null,"prev_button":null,"next_button":null,"links":null,"card_title":"Welcome to the New Era - El Corte Ingles","card_subtitle":null,"card_short_desc":null,"card_long_desc":null,"card_author":null,"card_custom_content":"

Abbiamo costruito e arredato un appartamento di 100 m² in 12 ore per la presentazione della nuova campagna “Welcome To The New Era” di El Corte Inglés.

\nIn collaborazione con Pan Creative Studio, abbiamo affiancato El Corte Inglés nella presentazione di “NEW”, la nuova campagna di El Corte Inglés che dà il benvenuto alla generazione Z.

\nDopo diversi mesi di pre-produzione e coordinamento con diversi reparti del marchio, marchi collaboratori e sponsor, in sole 12 frenetiche ore abbiamo trasformato la sala principale dei cinema Callao Citylights, costruendo e arredando un appartamento abitabile di 100 m2 composto da cinque stanze e uno spazio indipendente dedicato al “Club del Gourmet”.

\nIl photocall esterno, allestito nell'iconica Plaza del Callao, di fronte all'emblematico edificio del marchio, ricreava uno studio fotografico e ha accolto i protagonisti della campagna e le icone attuali della generazione più virale. Il passaggio degli ospiti è stato allietato dai DJ della Bresh e trasmesso in diretta, coinvolgendo i passanti e i diversi media presenti.

\nAll'interno, gli artisti Ana Mena, Lucas Loren e DJ BJones hanno alzato il livello musicale della serata per gli oltre 500 ospiti che si sono riuniti per dare il benvenuto a questa nuova scommessa di El Corte Inglés che ha unito moda, bellezza, tecnologia e alimentazione.

\nNoi di SOMOS Experiences ci siamo occupati dell'idea creativa, della progettazione e dello sviluppo, della produzione, dell'organizzazione e del coordinamento dei diversi marchi e sponsor, e il tutto ha preso vita grazie a un centinaio di professionisti composto da falegnami, tappezzieri, produttori audiovisivi e di branded content, personale di protocollo e sicurezza, baristi e team di ristorazione.

"},{"id":20,"cards_id":4,"languages_code":"pt-BR","card_image":"d48769a9-f774-4581-b69f-c026a6906c75","button_content":null,"prev_button":null,"next_button":null,"links":null,"card_title":"Welcome to the New Era - El Corte Ingles","card_subtitle":null,"card_short_desc":null,"card_long_desc":null,"card_author":null,"card_custom_content":"

Construímos e decoramos um apartamento de 100 m² em 12 horas para a apresentação da nova campanha «Welcome To The New Era» do El Corte Inglés.

\nEm parceria com a Pan Creative Studio, acompanhamos o El Corte Inglés na apresentação da «NEW», a nova campanha do El Corte Inglés, que dá as boas-vindas à geração Z.

\nApós vários meses de pré-produção e coordenação com diferentes departamentos da marca, marcas colaboradoras e patrocinadores, em apenas 12 horas vertiginosas transformámos a sala principal dos Cinemas Callao Citylights, construindo e decorando um apartamento habitável de 100 m2 composto por cinco divisões e um espaço independente dedicado ao «Club del Gourmet».

\nO photocall exterior, instalado na icónica Plaza del Callao, em frente ao emblemático edifício da marca, recriava um estúdio fotográfico e acolheu os protagonistas da campanha e ícones atuais da geração mais viral. A passagem dos convidados foi animada por DJs da Bresh e transmitida ao vivo, envolvendo os transeuntes, além dos diferentes meios de comunicação que estiveram presentes.

\nNo interior, os artistas Ana Mena, Lucas Loren e DJ BJones elevaram o nível musical da noite para os mais de 500 convidados que se reuniram para dar as boas-vindas a esta nova aposta do El Corte Inglés que uniu moda, beleza, tecnologia e alimentação.

\nNa SOMOS Experiences, ficámos responsáveis pela ideia criativa, design e desenvolvimento, produção, organização e coordenação das diferentes marcas e patrocinadores, e tudo ganhou vida graças a uma centena de profissionais composta por marceneiros, estofadores, produtores audiovisuais e de conteúdo de marca, pessoal de protocolo e segurança, bartenders e equipa de restauração.

"}],"page_blocks":[58,4,222,207,83,37,27],"typology":{"id":4,"status":"published","sort":null,"date_created":"2025-12-23T13:44:31.000Z","date_updated":null,"typology":"proyecto","translations":[{"id":5,"card_typology_id":4,"languages_code":"es-ES","typology":"Proyecto"}]}},{"id":27,"status":"published","sort":9,"date_created":"2026-07-14T12:05:16.000Z","date_updated":"2026-07-30T10:08:45.000Z","title":"proyect card Gala benéfica - Fundación Aladina","block_card_id":null,"layout":"project","permalink":"/gala-benefica-fundacion-aladina","event":36,"thumbnail":"7eb1d354-635e-491e-ae3c-53e1f0da08de","private":false,"card_title_tag":"h3","card_subtitle_tag":"h4","card_author_tag":"div","card_short_desc_tag":"div","card_long_desc_tag":"div","css_class":"card-project","tags":[{"id":16,"cards_id":27,"card_tags_id":{"id":2,"status":"published","sort":null,"date_created":"2025-12-23T13:59:49.000Z","date_updated":"2026-07-22T07:45:20.000Z","tag":null,"translations":[{"id":1,"card_tags_id":2,"languages_code":"es-ES","tag":"Experiencias de marca"},{"id":4,"card_tags_id":2,"languages_code":"en-US","tag":"Brand experiences"}]}},{"id":25,"cards_id":27,"card_tags_id":{"id":7,"status":"draft","sort":null,"date_created":"2026-07-22T07:51:24.000Z","date_updated":null,"tag":null,"translations":[{"id":11,"card_tags_id":7,"languages_code":"es-ES","tag":"Producción"},{"id":12,"card_tags_id":7,"languages_code":"en-US","tag":"Production"}]}}],"card_blocks":[{"id":57,"cards_id":27,"collection":"card_subtitle","sort":1,"item":{"id":21,"status":"published","date_created":"2026-07-28T11:22:56.000Z","date_updated":null,"sort":null}},{"id":43,"cards_id":27,"collection":"card_title","sort":2,"item":{"id":46,"status":"published","sort":null,"date_created":"2026-07-14T12:12:28.000Z","date_updated":null}}],"translations":[{"id":54,"cards_id":27,"languages_code":"es-ES","card_image":"6220a4e1-2555-484a-ac4c-70f69ce62152","button_content":null,"prev_button":null,"next_button":null,"links":null,"card_title":"Gala benéfica","card_subtitle":"Fundación Aladina","card_short_desc":null,"card_long_desc":null,"card_author":null,"card_custom_content":"

Casa Aladina es el proyecto más ambicioso con el que ha soñado nunca la Fundación Aladina: un hogar para las familias de niños y niñas con cáncer que lo dejan todo (su ciudad, su rutina y, por supuesto, su casa) para acompañar a sus hijos durante el tratamiento.

Y una idea así no podía presentarse con un evento al uso.

Por eso creamos una gala que partió de una verdad muy simple: los hogares se construyen. Pieza a pieza.

Y así se construyó también la noche: a medida que avanzaba, las piezas y la luz iban dando color al escenario.

Esa noche, más de 420 invitados descubrieron que no venían a escuchar un proyecto, sino a levantarlo: cada donación se convertía, en directo, en una pieza más de la casa. La solidaridad dejó de ser una cifra en una pantalla para ser algo que se podía ver crecer desde cada mesa del evento.

Al final de la velada, más de 4 millones de euros. Y una certeza: Casa Aladina ya no era un proyecto, era una promesa en marcha.

"},{"id":60,"cards_id":27,"languages_code":"en-US","card_image":"ab8613ae-76e3-4f98-923d-1ef6cc2787cf","button_content":null,"prev_button":null,"next_button":null,"links":null,"card_title":"Charity Gala","card_subtitle":"Fundación Aladina","card_short_desc":null,"card_long_desc":null,"card_author":null,"card_custom_content":"

Casa Aladina is the most ambitious project the Aladina Foundation has ever dreamed of: a home for the families of children with cancer who leave everything behind (their city, their daily routine and, of course, their home) to be with their children during treatment.

And an idea like this couldn’t be presented at a run-of-the-mill event.

That’s why we created a gala based on a very simple truth: homes are built. Piece by piece.

And that’s how the evening was built too: as it progressed, the pieces and the lighting brought colour to the stage.

That evening, more than 420 guests realised they hadn’t come to hear about a project, but to help bring it to life: every donation was transformed, right there and then, into another piece of the house. Solidarity ceased to be a figure on a screen and became something that could be seen growing from every table at the event.

By the end of the evening, over 4 million euros had been raised. And one thing was certain: Casa Aladina was no longer just a project; it was a promise in the making.

"}],"page_blocks":[158,159,223,161,162,163,164],"typology":{"id":4,"status":"published","sort":null,"date_created":"2025-12-23T13:44:31.000Z","date_updated":null,"typology":"proyecto","translations":[{"id":5,"card_typology_id":4,"languages_code":"es-ES","typology":"Proyecto"}]}},{"id":14,"status":"published","sort":10,"date_created":"2025-12-23T13:59:49.000Z","date_updated":"2026-07-30T10:08:45.000Z","title":"proyect card Q6 e-tron - Audi","block_card_id":null,"layout":"project","permalink":"/audi-q6-e-tron","event":36,"thumbnail":"b5b439f3-5ad8-4c5e-86f7-aa3d2c9dbbc3","private":false,"card_title_tag":"h3","card_subtitle_tag":"h4","card_author_tag":"div","card_short_desc_tag":"div","card_long_desc_tag":"div","css_class":"card-project","tags":[{"id":3,"cards_id":14,"card_tags_id":{"id":2,"status":"published","sort":null,"date_created":"2025-12-23T13:59:49.000Z","date_updated":"2026-07-22T07:45:20.000Z","tag":null,"translations":[{"id":1,"card_tags_id":2,"languages_code":"es-ES","tag":"Experiencias de marca"},{"id":4,"card_tags_id":2,"languages_code":"en-US","tag":"Brand experiences"}]}},{"id":5,"cards_id":14,"card_tags_id":{"id":4,"status":"published","sort":null,"date_created":"2026-02-23T12:44:33.000Z","date_updated":"2026-07-22T07:47:36.000Z","tag":null,"translations":[{"id":3,"card_tags_id":4,"languages_code":"es-ES","tag":"Comunicación"},{"id":6,"card_tags_id":4,"languages_code":"en-US","tag":"Communication"}]}},{"id":28,"cards_id":14,"card_tags_id":{"id":9,"status":"published","sort":null,"date_created":"2026-07-29T10:48:50.000Z","date_updated":null,"tag":null,"translations":[{"id":15,"card_tags_id":9,"languages_code":"es-ES","tag":"Automoción"},{"id":16,"card_tags_id":9,"languages_code":"en-US","tag":"Automotive"}]}},{"id":43,"cards_id":14,"card_tags_id":{"id":12,"status":"published","sort":null,"date_created":"2026-07-29T11:01:44.000Z","date_updated":null,"tag":null,"translations":[{"id":21,"card_tags_id":12,"languages_code":"es-ES","tag":"Corporativo"},{"id":22,"card_tags_id":12,"languages_code":"en-US","tag":"Corporate"}]}}],"card_blocks":[{"id":58,"cards_id":14,"collection":"card_subtitle","sort":1,"item":{"id":23,"status":"published","date_created":"2026-07-28T11:23:48.000Z","date_updated":null,"sort":null}},{"id":27,"cards_id":14,"collection":"card_title","sort":2,"item":{"id":14,"status":"published","sort":null,"date_created":"2025-12-23T13:59:49.000Z","date_updated":null}}],"translations":[{"id":13,"cards_id":14,"languages_code":"es-ES","card_image":"2649ea32-5197-43ba-b4b9-83b1a5dfb00d","button_content":null,"prev_button":null,"next_button":null,"links":null,"card_title":"Q6 e-tron","card_subtitle":"Audi","card_short_desc":null,"card_long_desc":null,"card_author":null,"card_custom_content":"

Diseñar la presentación de un nuevo vehículo siempre es emocionante. Y, tratándose del Audi Q6 e-tron y su innovadora firma lumínica digital activa, el evento tenía que ser, además, deslumbrante.

Por eso, desde SOMOS Experiences hemos creado, junto al artista Javier Riera, algo más que una presentación: una obra de arte inmersiva, que pone el nuevo SUV 100% eléctrico en el centro de una experiencia inmersiva, llena de proyecciones, hologramas y juegos de luz. Una exposición que también cuenta con la presencia de otros modelos eléctricos de Audi (como el Audi RS Q e-tron, ganador del Rally Dakar) y que, tras su paso por Sevilla, viajará a Barcelona, A Coruña y Madrid.

Gracias por la confianza, Audi España. Seguiremos iluminando el camino de las formas más inimaginables.

"},{"id":32,"cards_id":14,"languages_code":"en-US","card_image":"b5b439f3-5ad8-4c5e-86f7-aa3d2c9dbbc3","button_content":null,"prev_button":null,"next_button":null,"links":null,"card_title":"Q6 e-tron","card_subtitle":"Audi","card_short_desc":null,"card_long_desc":null,"card_author":null,"card_custom_content":"

Designing the presentation of a new vehicle is always exciting. And when it comes to the Audi Q6 e-tron and its innovative active digital lighting signature, the event had to be dazzling as well.

That's why, at SOMOS Experiences, we have created, together with artist Javier Riera, more than just a presentation: an immersive work of art that places the new 100% electric SUV at the center of an immersive experience filled with projections, holograms, and light shows. This exhibition also features other electric Audi models (such as the Audi RS Q e-tron, winner of the Dakar Rally) and will travel from Seville to Barcelona, A Coruña, and Madrid.

Thank you for your trust, Audi Spain. We will continue to light the way in the most unimaginable ways.

"}],"page_blocks":[73,22,224,206,82,56,92],"typology":{"id":4,"status":"published","sort":null,"date_created":"2025-12-23T13:44:31.000Z","date_updated":null,"typology":"proyecto","translations":[{"id":5,"card_typology_id":4,"languages_code":"es-ES","typology":"Proyecto"}]}},{"id":31,"status":"published","sort":11,"date_created":"2026-07-15T14:08:25.000Z","date_updated":"2026-07-30T10:08:45.000Z","title":"proyect card El Deloitteo - Deloitte","block_card_id":null,"layout":"project","permalink":"/el-deloitteo-deloitte","event":36,"thumbnail":"b247b339-3b09-4edd-bbf2-2e07f3559f9c","private":false,"card_title_tag":"h3","card_subtitle_tag":"h4","card_author_tag":"div","card_short_desc_tag":"div","card_long_desc_tag":"div","css_class":"card-project","tags":[{"id":20,"cards_id":31,"card_tags_id":{"id":2,"status":"published","sort":null,"date_created":"2025-12-23T13:59:49.000Z","date_updated":"2026-07-22T07:45:20.000Z","tag":null,"translations":[{"id":1,"card_tags_id":2,"languages_code":"es-ES","tag":"Experiencias de marca"},{"id":4,"card_tags_id":2,"languages_code":"en-US","tag":"Brand experiences"}]}},{"id":36,"cards_id":31,"card_tags_id":{"id":11,"status":"published","sort":null,"date_created":"2026-07-29T10:56:01.000Z","date_updated":null,"tag":null,"translations":[{"id":19,"card_tags_id":11,"languages_code":"es-ES","tag":"Experiencial"},{"id":20,"card_tags_id":11,"languages_code":"en-US","tag":"Experiential"}]}}],"card_blocks":[{"id":59,"cards_id":31,"collection":"card_subtitle","sort":1,"item":{"id":25,"status":"published","date_created":"2026-07-28T11:25:07.000Z","date_updated":null,"sort":null}},{"id":47,"cards_id":31,"collection":"card_title","sort":2,"item":{"id":54,"status":"published","sort":null,"date_created":"2026-07-15T14:10:46.000Z","date_updated":null}}],"translations":[{"id":58,"cards_id":31,"languages_code":"es-ES","card_image":"1589f6a5-3649-4f7d-a538-21448cd6f56f","button_content":null,"prev_button":null,"next_button":null,"links":null,"card_title":"El Deloitteo","card_subtitle":"Deloitte","card_short_desc":null,"card_long_desc":null,"card_author":null,"card_custom_content":"

Deloitte se enfrentaba al reto más contemporáneo con el público más escéptico de todos: atraer talento Gen Z, una generación inmune a los discursos corporativos y alérgica al postureo de grandes marcas.

¿Nuestra respuesta? El Deloitteo, un evento experiencial de orientación profesional celebrado en Espacio Jorge Juan (Madrid) que reunió a jóvenes graduados en torno a una premisa radical para una Big Four: dejar de contarles qué es Deloitte y hacer que se interesaran por descubrirlo.

La estrategia consistió en construir una marca de evento con códigos ajenos al mundo corporativo y un universo visual y creativo completo a su servicio: manifiesto, identidad verbal propia, un idioma creado para el evento, workshops experienciales como Me Wrapped, Job Hacks o Flow Motion, y una estrategia de comunicación que acompañó a los invitados desde la primera convocatoria hasta el contenido aftermovie.

La innovación estuvo en el tono: hablar a la Gen Z sin disfrazarse de Gen Z, con honestidad, humor seco y cero promesas infladas. El resultado, un evento en el que Deloitte no reclutó candidatos tuvieron un pensamiento común: nadie sabía que Deloitte podía hacer algo así.

Nosotros sí.

"},{"id":66,"cards_id":31,"languages_code":"en-US","card_image":"7c30e7c2-3831-4eab-a415-746076f728a6","button_content":null,"prev_button":null,"next_button":null,"links":null,"card_title":"El Deloitteo - Deloitte","card_subtitle":"Deloitte","card_short_desc":null,"card_long_desc":null,"card_author":null,"card_custom_content":"

Deloitte was facing the most contemporary challenge with the most sceptical audience of all: attracting Gen Z talent, a generation immune to corporate rhetoric and averse to the posturing of major brands.

Our response? The Deloitteo, an experiential career-focused event held at Espacio Jorge Juan (Madrid) that brought together young graduates around a radical premise for a Big Four firm: to stop telling them what Deloitte is and instead get them interested in discovering it for themselves.

The strategy involved building an event brand using codes alien to the corporate world, supported by a complete visual and creative universe: a manifesto, its own verbal identity, a language created specifically for the event, experiential workshops such as ‘Me Wrapped’, ‘Job Hacks’ and ‘Flow Motion’, and a communication strategy that accompanied guests from the initial invitation right through to the aftermovie content.

The innovation lay in the tone: speaking to Gen Z without pretending to be Gen Z, with honesty, dry humour and zero exaggerated promises. The result was an event where Deloitte didn’t recruit candidates, yet everyone shared the same thought: nobody knew Deloitte could pull something like this off.

We did.

"}],"page_blocks":[190,191,225,193,194,204,203],"typology":{"id":4,"status":"published","sort":null,"date_created":"2025-12-23T13:44:31.000Z","date_updated":null,"typology":"proyecto","translations":[{"id":5,"card_typology_id":4,"languages_code":"es-ES","typology":"Proyecto"}]}},{"id":9,"status":"published","sort":12,"date_created":"2025-11-27T09:26:24.000Z","date_updated":"2026-07-30T10:08:45.000Z","title":"proyect card Care Like a Derm’ & ‘Cerawards’","block_card_id":null,"layout":"project","permalink":"/care-like-a-derm-and-cerawards-cerave","event":36,"thumbnail":"01328ada-9774-472f-bf3d-279368bd0c2e","private":false,"card_title_tag":"h3","card_subtitle_tag":"h4","card_author_tag":"div","card_short_desc_tag":"div","card_long_desc_tag":"div","css_class":"card-project","tags":[{"id":7,"cards_id":9,"card_tags_id":{"id":2,"status":"published","sort":null,"date_created":"2025-12-23T13:59:49.000Z","date_updated":"2026-07-22T07:45:20.000Z","tag":null,"translations":[{"id":1,"card_tags_id":2,"languages_code":"es-ES","tag":"Experiencias de marca"},{"id":4,"card_tags_id":2,"languages_code":"en-US","tag":"Brand experiences"}]}},{"id":37,"cards_id":9,"card_tags_id":{"id":11,"status":"published","sort":null,"date_created":"2026-07-29T10:56:01.000Z","date_updated":null,"tag":null,"translations":[{"id":19,"card_tags_id":11,"languages_code":"es-ES","tag":"Experiencial"},{"id":20,"card_tags_id":11,"languages_code":"en-US","tag":"Experiential"}]}}],"card_blocks":[{"id":60,"cards_id":9,"collection":"card_subtitle","sort":1,"item":{"id":27,"status":"published","date_created":"2026-07-28T11:26:14.000Z","date_updated":null,"sort":null}},{"id":17,"cards_id":9,"collection":"card_title","sort":2,"item":{"id":8,"status":"published","sort":null,"date_created":"2025-11-27T09:26:24.000Z","date_updated":null}}],"translations":[{"id":8,"cards_id":9,"languages_code":"es-ES","card_image":"01328ada-9774-472f-bf3d-279368bd0c2e","button_content":null,"prev_button":null,"next_button":null,"links":null,"card_title":"Care Like a Derm’ & ‘Cerawards’","card_subtitle":"CeraVe","card_short_desc":null,"card_long_desc":null,"card_author":null,"card_custom_content":"

\n CeraVe confió en SOMOS Experiences para organizar un recorrido experiencial por los productos de la marca, “Care Like A Derm”, y la primera gala de premios al contenido digital sobre dermocosmética, los “CeraWards”.\n

\n CeraVe buscaba crear una experiencia completa en la que dar a conocer su gama de productos líder en el cuidado de la piel y aumentar su visibilidad. Para ello, organizamos dos eventos en un mismo día: Care Like A Derm (evento de día) y los CeraWards (evento de noche).\n

\n \n

\n Evento de día: Care Like a Derm \n

\n Durante el evento de día, \"Care Like A Derm\", ideamos y desarrollamos un recorrido con el que los invitados tuvieron la oportunidad de sumergirse en el mundo de CeraVe. Este evento se centró en el descubrimiento de los productos y la esencia de la marca.\n

\n Llevamos a cabo diversas activaciones, como el CeraVerso, que enseñaba las ceramidas características de sus productos, además de interacciones con profesionales del cuidado de la piel, como Farmacéutico Fernández y Enfermera Rubia, así como la Doctora Natalia Jiménez. Además, los asistentes pudieron conocer los orígenes de la marca de la mano de Mónica Martín, Brand General Manager de CeraVe.\n

\n \n

\n Evento de noche: CeraWards\n

\n Durante la noche, llegó el turno de los \"CeraWards\", los primeros premios al contenido digital sobre dermocosmética destinados a dos grupos de creadores de contenidos: Medfluencers (médicos, enfermeros y farmacéuticos) y Ceralovers (influencers), dedicados al cuidado de la piel.\n

\n Varios equipos de SOMOS Experiences trabajaron en sinergia para organizar esta velada, que incluyó una bienvenida con fotografiado en el photocall, una emocionante gala conducida por maestros de ceremonias, una cena cocktail con oportunidades para tomar fotos y una animada fiesta con música de DJ y barra libre.\n

\n Los ganadores recibieron como premio un viaje a Nueva York con el equipo de CeraVe para conocer el corazón de la marca. Desde SOMOS Experiences, nos encargamos de gestionar tanto los traslados y el billetaje, como el alojamiento, la restauración y los tours con guías.\n

\n \n

\n SOMOS Experiences, detrás del photocall\n

\n Para el evento de noche entró en juego el equipo del equipo de Comunicación, que se encargó desde de la creación de la web (para ambos eventos), la secretaría técnica y el proceso de registro, hasta la convocatoria de prensa, en la que se invitó a los medios más importantes del sector a cubrir la gala y el photocall.\n

\n La convocatoria de prensa fue muy satisfactoria, atrayendo a más de 30 medios de comunicación beauty, lifestyle y salud, además de medios de algunos de los medios de TV más relevantes del sector a nivel nacional. La cobertura mediática permitió difundir aún más la información sobre los eventos y su significado en la industria del cuidado de la piel, consolidando así el éxito alcanzado. \n

"},{"id":27,"cards_id":9,"languages_code":"en-US","card_image":"01328ada-9774-472f-bf3d-279368bd0c2e","button_content":null,"prev_button":null,"next_button":null,"links":null,"card_title":"Care Like a Derm’ & ‘Cerawards’","card_subtitle":"CeraVe","card_short_desc":null,"card_long_desc":null,"card_author":null,"card_custom_content":"

\n CeraVe entrusted SOMOS Experiences with organizing an experiential tour of the brand's products, “Care Like A Derm,” and the first awards gala for digital content on dermocosmetics, the “CeraWards.”\n

\n CeraVe wanted to create a comprehensive experience to showcase its leading skincare product range and increase its visibility. To do this, we organized two events on the same day: Care Like A Derm (daytime event) and the CeraWards (evening event).\n

\n \n

\n Daytime event: Care Like a Derm\n

\n During the daytime event, “Care Like A Derm,” we designed and developed a tour that gave guests the opportunity to immerse themselves in the world of CeraVe. This event focused on discovering the products and the essence of the brand.\n

\n We carried out various activities, such as CeraVerso, which taught guests about the ceramides characteristic of their products, as well as interactions with skincare professionals, such as Pharmacist Fernández and Nurse Rubia, as well as Dr. Natalia Jiménez. In addition, attendees were able to learn about the origins of the brand from Mónica Martín, Brand General Manager at CeraVe.\n

\n \n

\n Evening event: CeraWards\n

\n During the evening, it was time for the “CeraWards,” the first awards for digital content on dermocosmetics aimed at two groups of content creators: Medfluencers (doctors, nurses, and pharmacists) and Ceralovers (influencers) dedicated to skin care.\n

\n Several teams from SOMOS Experiences worked together to organize this evening, which included a welcome with photos at the photocall, an exciting gala hosted by masters of ceremonies, a cocktail dinner with photo opportunities, and a lively party with DJ music and an open bar.\n

\n The winners received a trip to New York with the CeraVe team to discover the heart of the brand. SOMOS Experiences took care of managing transportation and ticketing, as well as accommodation, catering, and guided tours.\n

\n \n

\n SOMOS Experiences, behind the photocall\n

\n For the evening event, the Communications team came into play, taking care of everything from creating the website (for both events), the technical secretariat and the registration process, to the press conference, where the most important media outlets in the sector were invited to cover the gala and the photocall.\n

\n The press conference was very successful, attracting more than 30 beauty, lifestyle, and health media outlets, as well as some of the most important national TV media outlets in the sector. The media coverage allowed for even greater dissemination of information about the events and their significance in the skincare industry, thus consolidating the success achieved. \n

"}],"page_blocks":[65,14,226,42,86,53,76],"typology":{"id":4,"status":"published","sort":null,"date_created":"2025-12-23T13:44:31.000Z","date_updated":null,"typology":"proyecto","translations":[{"id":5,"card_typology_id":4,"languages_code":"es-ES","typology":"Proyecto"}]}},{"id":10,"status":"published","sort":13,"date_created":"2025-11-27T09:27:33.000Z","date_updated":"2026-07-30T10:08:45.000Z","title":"proyect card Su Majestad - Amazon Prime","block_card_id":null,"layout":"project","permalink":"/su-majestad-amazon-prime","event":36,"thumbnail":"f33f1ac8-1ee1-438f-b2a4-85abf2bf9622","private":false,"card_title_tag":"h3","card_subtitle_tag":"h4","card_author_tag":"div","card_short_desc_tag":"div","card_long_desc_tag":"div","css_class":"card-project","tags":[{"id":8,"cards_id":10,"card_tags_id":{"id":2,"status":"published","sort":null,"date_created":"2025-12-23T13:59:49.000Z","date_updated":"2026-07-22T07:45:20.000Z","tag":null,"translations":[{"id":1,"card_tags_id":2,"languages_code":"es-ES","tag":"Experiencias de marca"},{"id":4,"card_tags_id":2,"languages_code":"en-US","tag":"Brand experiences"}]}},{"id":38,"cards_id":10,"card_tags_id":{"id":11,"status":"published","sort":null,"date_created":"2026-07-29T10:56:01.000Z","date_updated":null,"tag":null,"translations":[{"id":19,"card_tags_id":11,"languages_code":"es-ES","tag":"Experiencial"},{"id":20,"card_tags_id":11,"languages_code":"en-US","tag":"Experiential"}]}}],"card_blocks":[{"id":61,"cards_id":10,"collection":"card_subtitle","sort":1,"item":{"id":29,"status":"published","date_created":"2026-07-28T11:27:10.000Z","date_updated":null,"sort":null}},{"id":19,"cards_id":10,"collection":"card_title","sort":2,"item":{"id":9,"status":"published","sort":null,"date_created":"2025-11-27T09:27:33.000Z","date_updated":null}}],"translations":[{"id":9,"cards_id":10,"languages_code":"es-ES","card_image":"f33f1ac8-1ee1-438f-b2a4-85abf2bf9622","button_content":null,"prev_button":null,"next_button":null,"links":null,"card_title":"Su Majestad","card_subtitle":"Amazon Prime","card_short_desc":null,"card_long_desc":null,"card_author":null,"card_custom_content":"

\n Para el lanzamiento de \"Su Majestad\" nuestro objetivo era crear un evento de presentación que destacase los temas de la serie y la producción. Organizar un Junket a prensa que diese que hablar. Buscaban el \"evento Real del año\" en un espacio
\n señorial para 300-400 invitados. El evento tenía que ser muy cool, pero con un toque atrevido y divertido, alineado con la serie.
\n Diseñamos la experiencia metiéndonos en el papel de Pilar, una reina vaga y fiestera. Homenajeamos su espíritu creando el 1er Junket de mañaneo de la historia en formato after con Agua Real, las icónicas gafas de Pilar y Dj.
\n

\n En el Círculo de Bellas Artes diseñamos una premiere elegante con guiños gamberros. Instalamos cuadros reales, el photocall replicaba la portada y baños pintados por Pilar. En sala te daban el Diario de Su Majestad y seguridad colocaba una pegatina en el móvil para no grabar. En la butaca regalamos un Kit Real con Ibuprofeno Real de chuche, pastis Reales de pica-pica, Chocolate Real que era brownie, Bebida Energética Real y el tarjetón se convertía en boquillas para fumar.
\n Presentó Martin Bianchi, periodista de la realeza: olía a hierba cuando Pilar fumaba en su trono, lluvia de billetes por la corrupción y al salir, fiesta con el himno de España electrónico. Despedimos con los invitados dando su opinión vandalizando cuadros reales.\n

\n Objetivos de PR\n

\n Una gira de promoción dirigida a medios de comunicación TML y oportunidades especiales. Una experiencia única y de alto impacto que atraiga a las mejores celebridades y medios.\n

\n Impacto y resultados\n

\n Presencia destacada en medios generalistas y especializados: 650 apariciones en medios; Audiencia total de más de 217M.
\n Valor publicitario de 2.2M€ y valor comunicacional de 8.9M€ demostrando fuerte retorno en visibilidad.
\n Alcance en redes sociales: 5.2M; Alcance fuera de redes sociales: 47K (+100%);288K
\n interacciones; 276K 'me gusta’\n

\n \"Hola team, yo estoy de absoluto subidón equipo, ENHORABUENA y ¡gracias por todo!
\n Ha sido mágico y maravilloso”
\n Alexandra Cortesía (PR Manager Prime Video en España y Portugal)\n

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\n For the launch of “Su Majestad,” our goal was to create a presentation event that would highlight the themes of the series and the production. We wanted to organize a press junket that would get people talking. They were looking for the “royal event of the year” in a stately venue for 300-400 guests.\n The event had to be very cool, but with a daring and fun touch, in line with the series.\nWe designed the experience by putting ourselves in the shoes of Pilar, a lazy, party-loving queen. We paid tribute to her spirit by creating the first ever morning junket in an after-party format with Royal Water, Pilar's iconic sunglasses, and a DJ.\n

\n At the Círculo de Bellas Artes, we designed an elegant premiere with cheeky touches. We installed royal paintings, the photocall replicated the cover, and the bathrooms were painted by Pilar. In the theater, you were given Her Majesty's Diary, and security placed a sticker on your cell phone to prevent recording. In the seats, we gave away a Royal Kit with Royal Ibuprofen candy, Royal snacks, Royal Chocolate brownies, Royal Energy Drink, and the card turned into cigarette holders.\n Martin Bianchi, a royal journalist, presented the event: it smelled like weed when Pilar smoked on her throne, there was a shower of banknotes due to corruption, and when we left, there was a party with the Spanish national anthem played electronically. We said goodbye to the guests as they gave their opinions by vandalizing royal paintings.\n

\n PR objectives\n

\n A promotional tour aimed at TML media and special opportunities. A unique, high-impact experience that attracts the best celebrities and media.\n

\n Impact and results\n

\n Prominent presence in general and specialized media: 650 media appearances; total audience of over 217 million.
\n Advertising value of €2.2 million and communication value of €8.9 million, demonstrating a strong return on visibility.
\n Reach on social media: 5.2 million; Reach outside social media: 47K (+100%); 288K
\n interactions; 276K ‘likes’\n

\n \"Hi team, I'm absolutely thrilled, CONGRATULATIONS and thank you for everything!
\n It's been magical and wonderful.\"
\n Alexandra Cortesía (PR Manager Prime Video in Spain and Portugal)\n

"}],"page_blocks":[66,16,227,214,87,54,77],"typology":{"id":4,"status":"published","sort":null,"date_created":"2025-12-23T13:44:31.000Z","date_updated":null,"typology":"proyecto","translations":[{"id":5,"card_typology_id":4,"languages_code":"es-ES","typology":"Proyecto"}]}},{"id":7,"status":"published","sort":14,"date_created":"2025-11-27T09:21:53.000Z","date_updated":"2026-07-30T10:08:45.000Z","title":"proyect card The Kitchen - Hermès","block_card_id":null,"layout":"project","permalink":"/the-kitchen-by-hermes","event":36,"thumbnail":"d53b79fa-347e-4dc9-9dda-23820c4466e3","private":false,"card_title_tag":"h3","card_subtitle_tag":"h4","card_author_tag":"div","card_short_desc_tag":"div","card_long_desc_tag":"div","css_class":"card-project","tags":[{"id":11,"cards_id":7,"card_tags_id":{"id":2,"status":"published","sort":null,"date_created":"2025-12-23T13:59:49.000Z","date_updated":"2026-07-22T07:45:20.000Z","tag":null,"translations":[{"id":1,"card_tags_id":2,"languages_code":"es-ES","tag":"Experiencias de marca"},{"id":4,"card_tags_id":2,"languages_code":"en-US","tag":"Brand experiences"}]}},{"id":29,"cards_id":7,"card_tags_id":{"id":10,"status":"published","sort":null,"date_created":"2026-07-29T10:54:09.000Z","date_updated":null,"tag":null,"translations":[{"id":17,"card_tags_id":10,"languages_code":"es-ES","tag":"Lujo & lifestyle"},{"id":18,"card_tags_id":10,"languages_code":"en-US","tag":"Luxury & Lifestyle"}]}},{"id":39,"cards_id":7,"card_tags_id":{"id":11,"status":"published","sort":null,"date_created":"2026-07-29T10:56:01.000Z","date_updated":null,"tag":null,"translations":[{"id":19,"card_tags_id":11,"languages_code":"es-ES","tag":"Experiencial"},{"id":20,"card_tags_id":11,"languages_code":"en-US","tag":"Experiential"}]}}],"card_blocks":[{"id":62,"cards_id":7,"collection":"card_subtitle","sort":1,"item":{"id":31,"status":"published","date_created":"2026-07-28T11:28:14.000Z","date_updated":null,"sort":null}},{"id":13,"cards_id":7,"collection":"card_title","sort":2,"item":{"id":6,"status":"published","sort":null,"date_created":"2025-11-27T09:23:56.000Z","date_updated":null}}],"translations":[{"id":6,"cards_id":7,"languages_code":"es-ES","card_image":"d53b79fa-347e-4dc9-9dda-23820c4466e3","button_content":null,"prev_button":null,"next_button":null,"links":null,"card_title":"The Kitchen","card_subtitle":"Hermès","card_short_desc":null,"card_long_desc":null,"card_author":null,"card_custom_content":"

Si en algún momento se llegó a pensar que una cena de lujo no podía ser una fiesta informal, divertida y un disfrute para todos los sentidos, The Kitchen by Hermès vino a romper este concepto.

Este evento, que se está convirtiendo en una tradición global para la icónica marca de lujo francesa, aterrizó en Madrid después de visitar Nueva York, Singapur, Kuala Lumpur y Sao Paolo. Para ello Hermès encomendó a SOMOS Experiences que transformara el Pabellón Satélite de la Casa de Campo, en una obra maestra sensorial.

Se decidió hacer una entrada secreta a través de un pasillo de cemento iluminado en el emblemático naranja que desembocaba en un elegante hall tapizado con telas de diferentes colores. Posteriormente, los más de 250 invitados, entre ellos influyentes del mundo de la moda y figuras de la prensa especializada, entraban en un restaurante ficticio con paredes que reproducían el dibujo de un pañuelo icónico de Hermès . Pero algo no cuadraba… la decoración era sencilla, el número de asientos disponibles no era suficiente para los invitados que había… “¿qué hacemos?, ¿cómo nos sentamos?, ¿cuál es mi sitio?”… Eran las preguntas que se hacían los invitados. Hasta que para sorpresa de todos, un grupo de actores/chefs irrumpieron en el “caos controlado” para dar una solución al “problema” llevando a los invitados a través de pasillos ficticios a dónde siempre acaban las fiestas … a la Kitchen. De esta manera la cocina instalada para la ocasión se convirtió en el epicentro de la experiencia. Era como estar en las entrañas de uno de los mejores restaurantes del mundo, pero con una diferencia: los cocineros no solo preparaban los platos, sino que compartían su arte, guiados por el chef Javier Bonet de Sala de Despiece.

Aquí fue donde la magia comenzó: los chefs y los camareros, vestidos con uniformes creados por la marca, no solo servían, sino que se convertían en protagonistas de coreografías espontáneas. Los utensilios de cocina se transformaron en instrumentos musicales, y la cena se convirtió en un espectáculo inmersivo que desafiaba todos los convencionalismos.

El gran final llegó con un cake parade: tartas esculpidas a mano en forma de los productos más emblemáticos de Hermès formaron una gran batucada musical en la que los invitados participaban entre risas y bailes. La noche culminó con una sesión de DJ a cargo de Argia, creando la atmósfera perfecta para cerrar con broche de oro una experiencia única que solo The Kitchen podía ofrecer.

En un momento, donde las experiencias se vuelven cada vez más predecibles, la creatividad de Hermès sorprende con conceptos únicos e inesperados y, en esta ocasión, ayudado por SOMOS Experiences se demostró /quedó demostrado que el lujo también puede ser una fiesta para el alma.

"},{"id":30,"cards_id":7,"languages_code":"en-US","card_image":"d53b79fa-347e-4dc9-9dda-23820c4466e3","button_content":null,"prev_button":null,"next_button":null,"links":null,"card_title":"The Kitchen","card_subtitle":"Hermès","card_short_desc":null,"card_long_desc":null,"card_author":null,"card_custom_content":"

If anyone ever thought that a luxury dinner couldn't be an informal, fun party that delighted all the senses, The Kitchen by Hermès came along and shattered that notion.

This event, which is becoming a global tradition for the iconic French luxury brand, landed in Madrid after visiting New York, Singapore, Kuala Lumpur, and Sao Paolo. To this end, Hermès commissioned SOMOS Experiences to transform the Satellite Pavilion in Casa de Campo into a sensory masterpiece.

It was decided to create a secret entrance through a concrete corridor lit in the brand's signature orange, leading to an elegant hall upholstered with fabrics of different colors. Subsequently, the more than 250 guests, including influential figures from the world of fashion and the specialized press, entered a fictitious restaurant with walls reproducing the design of an iconic Hermès scarf. But something wasn't right... the decor was simple, there weren't enough seats for all the guests... “What do we do? How do we sit? Where is my seat?”... These were the questions the guests were asking themselves. Until, to everyone's surprise, a group of actors/chefs burst into the “controlled chaos” to solve the “problem” by leading the guests through fictional corridors to where parties always end... the kitchen. In this way, the kitchen set up for the occasion became the epicenter of the experience. It was like being in the bowels of one of the best restaurants in the world, but with one difference: the cooks not only prepared the dishes, but also shared their art, guided by chef Javier Bonet from Sala de Despiece.

This is where the magic began: the chefs and waiters, dressed in uniforms created by the brand, not only served, but also became the protagonists of spontaneous choreographies. Kitchen utensils were transformed into musical instruments, and dinner became an immersive spectacle that defied all conventions.

The grand finale came with a cake parade: hand-sculpted cakes in the shape of Hermès' most iconic products formed a large musical batucada in which the guests participated with laughter and dancing. The night culminated with a DJ session by Argia, creating the perfect atmosphere to bring a unique experience that only The Kitchen could offer to a spectacular close.

At a time when experiences are becoming increasingly predictable, Hermès' creativity surprises with unique and unexpected concepts and, on this occasion, with the help of SOMOS Experiences, it was demonstrated that luxury can also be a feast for the soul.

"}],"page_blocks":[59,9,228,210,84,48,49],"typology":{"id":4,"status":"published","sort":null,"date_created":"2025-12-23T13:44:31.000Z","date_updated":null,"typology":"proyecto","translations":[{"id":5,"card_typology_id":4,"languages_code":"es-ES","typology":"Proyecto"}]}},{"id":8,"status":"published","sort":15,"date_created":"2025-11-27T09:23:27.000Z","date_updated":"2026-07-30T10:08:45.000Z","title":"proyect card Beautés du Monde - Cartier","block_card_id":null,"layout":"project","permalink":"/beautes-du-monde-cartier","event":36,"thumbnail":"ba62f01f-213c-451c-a2ce-c37fbfaca8c6","private":false,"card_title_tag":"h3","card_subtitle_tag":"h4","card_author_tag":"div","card_short_desc_tag":"div","card_long_desc_tag":"div","css_class":"card-project","tags":[{"id":12,"cards_id":8,"card_tags_id":{"id":2,"status":"published","sort":null,"date_created":"2025-12-23T13:59:49.000Z","date_updated":"2026-07-22T07:45:20.000Z","tag":null,"translations":[{"id":1,"card_tags_id":2,"languages_code":"es-ES","tag":"Experiencias de marca"},{"id":4,"card_tags_id":2,"languages_code":"en-US","tag":"Brand experiences"}]}},{"id":30,"cards_id":8,"card_tags_id":{"id":10,"status":"published","sort":null,"date_created":"2026-07-29T10:54:09.000Z","date_updated":null,"tag":null,"translations":[{"id":17,"card_tags_id":10,"languages_code":"es-ES","tag":"Lujo & lifestyle"},{"id":18,"card_tags_id":10,"languages_code":"en-US","tag":"Luxury & Lifestyle"}]}},{"id":40,"cards_id":8,"card_tags_id":{"id":11,"status":"published","sort":null,"date_created":"2026-07-29T10:56:01.000Z","date_updated":null,"tag":null,"translations":[{"id":19,"card_tags_id":11,"languages_code":"es-ES","tag":"Experiencial"},{"id":20,"card_tags_id":11,"languages_code":"en-US","tag":"Experiential"}]}}],"card_blocks":[{"id":63,"cards_id":8,"collection":"card_subtitle","sort":1,"item":{"id":33,"status":"published","date_created":"2026-07-28T11:29:15.000Z","date_updated":null,"sort":null}},{"id":15,"cards_id":8,"collection":"card_title","sort":2,"item":{"id":7,"status":"published","sort":null,"date_created":"2025-11-27T09:24:12.000Z","date_updated":null}}],"translations":[{"id":7,"cards_id":8,"languages_code":"es-ES","card_image":"ba62f01f-213c-451c-a2ce-c37fbfaca8c6","button_content":null,"prev_button":null,"next_button":null,"links":null,"card_title":"Beautés du Monde","card_subtitle":"Cartier","card_short_desc":null,"card_long_desc":null,"card_author":null,"card_custom_content":"

Realzar la belleza no es una tarea fácil. Pero la filosofía de Cartier hace que el lujo, el diseño y la belleza vayan de la mano. Así lo demuestra la nueva colección de High Class Jewellery.\n

\n Descubriendo nuevos tesoros en el corazón de Madrid. \n

\n Beautés du Monde tenía que cautivar los cinco sentidos, buscar la excelencia, enamorarse de la nueva colección de joyas. Por eso, junto al diseñador Jaime Hayón, rehabilitamos la antigua Embajada del Reino Unido en Madrid para albergar la orfebrería más exclusiva de Cartier. En este singular edificio brutalista, minimalista y lujoso pudimos ver todos los detalles de las nuevas producciones milagrosas de la compañía.\n

\n Cena y desfile en el oasis de la perfección. \n

\n El exclusivo y especial palacio de Liria y su singular colección de arte acogió la cena de gala y el desfile que estaba previsto para mostrar las joyas. La coreógrafa y embajadora de la marca Blanca Li fue la encargada de crear un ambiente de fantasía, mientras que los vestidos ALVARNO que se confeccionaron especialmente para el evento lograron cautivar a los presentes. Y, como creemos que el gusto también es un lujo para los sentidos, la propuesta gastronómica estuvo a cargo del chef Diego Guerrero, quien cuenta con dos estrellas Michelin.\n

"},{"id":21,"cards_id":8,"languages_code":"pt-BR","card_image":"ba62f01f-213c-451c-a2ce-c37fbfaca8c6","button_content":null,"prev_button":null,"next_button":null,"links":null,"card_title":null,"card_subtitle":null,"card_short_desc":null,"card_long_desc":null,"card_author":null,"card_custom_content":null},{"id":22,"cards_id":8,"languages_code":"fr-FR","card_image":"ba62f01f-213c-451c-a2ce-c37fbfaca8c6","button_content":null,"prev_button":null,"next_button":null,"links":null,"card_title":null,"card_subtitle":null,"card_short_desc":null,"card_long_desc":null,"card_author":null,"card_custom_content":null},{"id":23,"cards_id":8,"languages_code":"it-IT","card_image":"ba62f01f-213c-451c-a2ce-c37fbfaca8c6","button_content":null,"prev_button":null,"next_button":null,"links":null,"card_title":null,"card_subtitle":null,"card_short_desc":null,"card_long_desc":null,"card_author":null,"card_custom_content":null},{"id":24,"cards_id":8,"languages_code":"en-US","card_image":"ba62f01f-213c-451c-a2ce-c37fbfaca8c6","button_content":null,"prev_button":null,"next_button":null,"links":null,"card_title":"Beautés du Monde","card_subtitle":"Cartier","card_short_desc":null,"card_long_desc":null,"card_author":null,"card_custom_content":"

\n Enhancing beauty is no easy task. But Cartier's philosophy ensures that luxury, design and beauty go hand in hand. This is demonstrated by the new High Class Jewellery collection.\n

\n Discovering new treasures in the heart of Madrid. \n

\n Beautés du Monde had to captivate the five senses, seek excellence, and fall in love with the new jewellery collection. That is why, together with designer Jaime Hayón, we refurbished the former British Embassy in Madrid to house Cartier's most exclusive goldsmithing. In this unique brutalist, minimalist and luxurious building, we were able to see all the details of the company's new miraculous creations.\n

\n Dinner and fashion show in an oasis of perfection. \n

\n The exclusive and special Liria Palace and its unique art collection hosted the gala dinner and fashion show that was planned to showcase the jewellery. Choreographer and brand ambassador Blanca Li was responsible for creating a fantasy atmosphere, while the ALVARNO dresses, specially made for the event, captivated those present. And, as we believe that taste is also a luxury for the senses, the gastronomic offering was provided by chef Diego Guerrero, who has two Michelin stars.\n

"},{"id":25,"cards_id":8,"languages_code":"de-DE","card_image":"ba62f01f-213c-451c-a2ce-c37fbfaca8c6","button_content":null,"prev_button":null,"next_button":null,"links":null,"card_title":null,"card_subtitle":null,"card_short_desc":null,"card_long_desc":null,"card_author":null,"card_custom_content":null},{"id":26,"cards_id":8,"languages_code":"ca-ES","card_image":"ba62f01f-213c-451c-a2ce-c37fbfaca8c6","button_content":null,"prev_button":null,"next_button":null,"links":null,"card_title":null,"card_subtitle":null,"card_short_desc":null,"card_long_desc":null,"card_author":null,"card_custom_content":null}],"page_blocks":[60,12,229,212,85,52,61],"typology":{"id":4,"status":"published","sort":null,"date_created":"2025-12-23T13:44:31.000Z","date_updated":null,"typology":"proyecto","translations":[{"id":5,"card_typology_id":4,"languages_code":"es-ES","typology":"Proyecto"}]}},{"id":12,"status":"published","sort":16,"date_created":"2025-11-27T09:29:35.000Z","date_updated":"2026-07-30T10:08:45.000Z","title":"proyect card Cambio de marca - Moeve","block_card_id":null,"layout":"project","permalink":"/cambio-de-marca-moeve","event":36,"thumbnail":"5c45661e-7a80-4ce3-867f-8047b8273ec5","private":false,"card_title_tag":"h3","card_subtitle_tag":"h4","card_author_tag":"div","card_short_desc_tag":"div","card_long_desc_tag":"div","css_class":"card-project","tags":[{"id":13,"cards_id":12,"card_tags_id":{"id":2,"status":"published","sort":null,"date_created":"2025-12-23T13:59:49.000Z","date_updated":"2026-07-22T07:45:20.000Z","tag":null,"translations":[{"id":1,"card_tags_id":2,"languages_code":"es-ES","tag":"Experiencias de marca"},{"id":4,"card_tags_id":2,"languages_code":"en-US","tag":"Brand experiences"}]}},{"id":24,"cards_id":12,"card_tags_id":{"id":6,"status":"draft","sort":null,"date_created":"2026-07-22T07:48:26.000Z","date_updated":null,"tag":null,"translations":[{"id":9,"card_tags_id":6,"languages_code":"es-ES","tag":"Estrategia"},{"id":10,"card_tags_id":6,"languages_code":"en-US","tag":"Strategy"}]}},{"id":42,"cards_id":12,"card_tags_id":{"id":12,"status":"published","sort":null,"date_created":"2026-07-29T11:01:44.000Z","date_updated":null,"tag":null,"translations":[{"id":21,"card_tags_id":12,"languages_code":"es-ES","tag":"Corporativo"},{"id":22,"card_tags_id":12,"languages_code":"en-US","tag":"Corporate"}]}}],"card_blocks":[{"id":64,"cards_id":12,"collection":"card_subtitle","sort":1,"item":{"id":35,"status":"published","date_created":"2026-07-28T11:30:09.000Z","date_updated":null,"sort":null}},{"id":23,"cards_id":12,"collection":"card_title","sort":2,"item":{"id":11,"status":"published","sort":null,"date_created":"2025-11-27T09:29:35.000Z","date_updated":null}}],"translations":[{"id":11,"cards_id":12,"languages_code":"es-ES","card_image":"5c45661e-7a80-4ce3-867f-8047b8273ec5","button_content":null,"prev_button":null,"next_button":null,"links":null,"card_title":"Cambio de marca","card_subtitle":"Moeve","card_short_desc":null,"card_long_desc":null,"card_author":null,"card_custom_content":"

Cepsa se preparaba para vivir un momento histórico con la transformación de su marca en una nueva. Y nos pidieron que creáramos un evento nunca antes visto.

Nuestros objetivos estaban claros:

\n
Crear el evento de lanzamiento de una nueva marca.
\n
\n
Alcanzar a todos los targets en un solo día, con especial foco en los empleados.
\n
\n
Comunicar y poner en valor la nueva marca.
\n
\n
Crear una experiencia única, potenciando los valores de la marca.
\n

Partimos de un concepto universal: “La energía ni se crea ni se destruye, solo se transforma”, una idea que nos inspiró para hablar del proceso de transformación que iba a vivir Cepsa. La energía de Cepsa se iba a transformar y dar vida a Moeve. Una energía en movimiento, cargada de optimismo, valentía y llena de esperanza.

A nivel estratégico trabajamos en dos puntos:

1. Articulamos una agenda para activar a los principales públicos en un solo día, por la mañana convocamos a:

\n
+ 2.400 Empleados en 4 eventos simultáneos: Madrid, San Roque, Huelva, Tenerife y Lisboa.
\n
\n
+ 150 Periodistas, analistas e inversores.
\n

Y por la tarde, en una versión premium y reducida, a más de 600 clientes y partners.

2. Creamos una experiencia no solo para comunicar la transformación de Cepsa, sino para que los invitados pudieran vivir la nueva marca como protagonistas del cambio. Para ello dividimos el evento en dos momentos claves: el auditorio y la zona experiencial.

El Auditorio

Comenzamos el evento en códigos Cepsa, nadie sabía qué íbamos a revelar. Maarten Wetselaar, el CEO de la compañía, fue el responsable de dar la noticia a través de un discurso que puso en valor todo el camino de Cepsa hasta el momento.

En el momento de anunciar la transformación, los lanyards de todos se iluminaron pasando de rojo a azul con la aparición de la nueva marca. Mostrando que gracias a la energía de todos se activa un nuevo futuro.

Tras el visionado en exclusiva del primer spot de la marca el ritmo llenó la sala. Un grupo de bailarines tomaron el escenario y un show audiovisual activó el movimiento de la gran pantalla led que ante la sorpresa de todo se abrió. Generando una gran puerta al primer espacio interactivo de Moeve. Los invitados subieron al escenario para cruzar al otro lado dónde una experiencia única les esperaba.

ZONA EXPERIENCIAL

Un espacio lleno de color, divertido, optimista y muy fotografiable. Creamos un entorno para vivir la marca a través de experiencias interactivas que potenciaban los nuevos valores de la marca:

\n
Pasión – Cuando me gusta lo que hago pongo toda mi energía en ello.
\n

Un gran cilindro de led acumulaba la energía de todos los que interactuaban con la instalación. Al escanear las acreditaciones sus nombres aparecían en la pantalla junto a mensajes claves de Moeve.

\n
Equipo – Juntos creamos más valor.
\n

Diferentes sets de grabación muy TikTokers con filtros personalizados de la marca para que los invitados crearan contenidos únicos, que podían compartir en redes o en una pantalla gigante.

\n
Esperanza - Sé que un mundo mejor es posible si trabajamos juntos.
\n

Una sala inmersiva dónde descubrir el futuro de la marca con un video mapping impactante locutado por Michelle Jenner.

\n
Valentía – Me atrevo, es el impulso que necesito para hacer cosas nuevas o diferentes.
\n

Puertas digitales para hablar con cualquiera de las 4 sedes en las que ocurría el evento en simultáneo. Un espacio que los empleados disfrutaron más que nadie.

Además, incluimos un espacio lleno de merchandings divertido para que los empleados se convirtieran en los primeros embajadores de la marca. Es un espacio inspirado en la parte industrial de la compañía, pero que con el twist de los colores Moeve.

"},{"id":31,"cards_id":12,"languages_code":"en-US","card_image":"5c45661e-7a80-4ce3-867f-8047b8273ec5","button_content":null,"prev_button":null,"next_button":null,"links":null,"card_title":"Rebranding","card_subtitle":"Moeve","card_short_desc":null,"card_long_desc":null,"card_author":null,"card_custom_content":"

Cepsa was gearing up for a historic moment with the rebranding of its company. And they asked us to create an event unlike anything seen before.

Our objectives were clear:

\n
Create the launch event for a new brand.
\n
\n
Reach all target audiences in a single day, with a special focus on employees.
\n
\n
Communicate and highlight the value of the new brand.
\n
\n
Create a unique experience that reinforces the brand's values.
\n

We started with a universal concept: “Energy is neither created nor destroyed, it is only transformed”, an idea that inspired us to discuss the transformation process Cepsa was about to undergo. The energy of Cepsa was going to transform and give life to Moeve. Energy in motion, filled with optimism, courage, and hope.

Strategically, we focused on two key areas:

1. We developed an agenda to engage key audiences in a single day; in the morning, we brought together:

\n
+ 2,400 employees at 4 simultaneous events: Madrid, San Roque, Huelva, Tenerife, and Lisbon.
\n
\n
+ 150 journalists, analysts, and investors.
\n

And in the afternoon, in a premium, smaller-scale version, we hosted more than 600 clients and partners.

2. We created an experience not only to communicate Cepsa's transformation, but also to allow guests to experience the new brand as protagonists of the change. To do this, we divided the event into two key moments: the auditorium and the experiential zone.

The Auditorium

We kicked off the event in Cepsa style—no one knew what we were about to reveal. Maarten Wetselaar, the company's CEO, delivered the news in a speech that highlighted Cepsa's journey to date.

The moment the transformation was announced, everyone's lanyards lit up, changing from red to blue as the new brand appeared. This demonstrated that thanks to everyone's energy, a new future is being activated.

After the exclusive screening of the brand's first commercial, the room came alive with energy. A group of dancers took the stage, and an audiovisual show set the large LED screen in motion; to everyone's surprise, it opened up, creating a grand gateway to Moeve's first interactive space. The guests took to the stage to cross over to the other side, where a unique experience awaited them.

EXPERIENTIAL ZONE

A space full of color, fun, optimism, and highly photogenic. We created an environment to experience the brand through interactive experiences that highlighted the brand's new values:

\n
Passion – When I love what I do, I put all my energy into it.
\n

A large LED cylinder collected the energy of everyone who interacted with the installation. When attendees scanned their badges, their names appeared on the screen alongside key messages from Moeve.

\n
Team – Together we create more value.
\n

Various TikTok-style filming sets with custom brand filters allowed guests to create unique content, which they could share on social media or on a giant screen.

\n
Hope - I know a better world is possible if we work together.
\n

An immersive room to discover the future of the brand with a stunning video mapping narrated by Michelle Jenner.

\n
Courage – I dare; it's the push I need to do new or different things.
\n

Digital doors to connect with any of the four locations where the event was taking place simultaneously. A space that the employees enjoyed more than anyone else.

We also included a space filled with fun merchandise so that employees could become the brand's first ambassadors. It's a space inspired by the company's industrial side, but with a twist of Moeve's colors.

"}],"page_blocks":[70,20,230,205,89,55,91],"typology":{"id":4,"status":"published","sort":null,"date_created":"2025-12-23T13:44:31.000Z","date_updated":null,"typology":"proyecto","translations":[{"id":5,"card_typology_id":4,"languages_code":"es-ES","typology":"Proyecto"}]}},{"id":15,"status":"published","sort":17,"date_created":"2025-12-23T14:02:15.000Z","date_updated":"2026-07-30T10:08:45.000Z","title":"proyect card El Encuentro - Apple","block_card_id":null,"layout":"project","permalink":"/el-encuentro-apple","event":36,"thumbnail":"fe73443c-a17c-426b-a12b-668699365ed3","private":false,"card_title_tag":"h3","card_subtitle_tag":"h4","card_author_tag":"div","card_short_desc_tag":"div","card_long_desc_tag":"div","css_class":"card-project","tags":[{"id":4,"cards_id":15,"card_tags_id":{"id":3,"status":"published","sort":null,"date_created":"2025-12-23T14:02:15.000Z","date_updated":"2026-07-22T07:47:21.000Z","tag":null,"translations":[{"id":2,"card_tags_id":3,"languages_code":"es-ES","tag":"Contenidos"},{"id":5,"card_tags_id":3,"languages_code":"en-US","tag":"Content"}]}},{"id":41,"cards_id":15,"card_tags_id":{"id":11,"status":"published","sort":null,"date_created":"2026-07-29T10:56:01.000Z","date_updated":null,"tag":null,"translations":[{"id":19,"card_tags_id":11,"languages_code":"es-ES","tag":"Experiencial"},{"id":20,"card_tags_id":11,"languages_code":"en-US","tag":"Experiential"}]}}],"card_blocks":[{"id":65,"cards_id":15,"collection":"card_subtitle","sort":1,"item":{"id":37,"status":"published","date_created":"2026-07-28T11:31:16.000Z","date_updated":null,"sort":null}},{"id":28,"cards_id":15,"collection":"card_title","sort":2,"item":{"id":15,"status":"published","sort":null,"date_created":"2025-12-23T14:02:15.000Z","date_updated":null}}],"translations":[{"id":14,"cards_id":15,"languages_code":"es-ES","card_image":"fe73443c-a17c-426b-a12b-668699365ed3","button_content":null,"prev_button":null,"next_button":null,"links":null,"card_title":"El Encuentro","card_subtitle":"Apple 40ª aniversario","card_short_desc":null,"card_long_desc":null,"card_author":null,"card_custom_content":"

Madrid vivió algo único. “El Encuentro”, el gran homenaje de hashtag#Apple por su 40º aniversario en España a la creatividad española, llenó Puerta del Sol con un show inmersivo y accesible que unió música, tecnología y cultura en un mismo latido.

En SOMOS Experiences tuvimos el privilegio de liderar la producción técnica, operativa y escenográfica de un dispositivo nunca antes visto en Sol: tres escenarios y una fachada sincronizados, más de 300 profesionales, 72 horas de montaje y 12 horas de desmontaje, para hacer posible una experiencia icónica.\nEl proyecto contó con la dirección creativa de LITTLE SPAIN y reunió en un mismo evento a cuatro artistas que representan la diversidad del talento español: Amaia, Dellafuente, Israel Fernández y Yerai Cortés.\nUn espectáculo que se convirtió en fenómeno viral, congregó a miles de personas y celebró cuatro décadas de innovación, creatividad y conexión cultural.\nUn orgullo formar parte de un proyecto histórico.

"},{"id":33,"cards_id":15,"languages_code":"en-US","card_image":"fe73443c-a17c-426b-a12b-668699365ed3","button_content":null,"prev_button":null,"next_button":null,"links":null,"card_title":"El Encuentro","card_subtitle":"Apple 40th anniversary","card_short_desc":null,"card_long_desc":null,"card_author":null,"card_custom_content":"

Madrid witnessed something unique. \"El Encuentro\", Apple's grand tribute to Spanish creativity on their 40th anniversary in Spain, filled Puerta del Sol with an immersive and accessible show that united music, technology and culture in a single heartbeat.

At SOMOS Experiences we had the privilege of leading the technical, operational and scenographic production of a setup never before seen in Sol: three stages and a façade synchronized, over 300 professionals, 72 hours of assembly and 12 hours of dismantling, to make an iconic experience possible.\nThe project featured creative direction by LITTLE SPAIN and brought together four artists representing the diversity of Spanish talent in a single event: Amaia, Dellafuente, Israel Fernández and Yerai Cortés.\nA show that became a viral phenomenon, drew thousands of people and celebrated four decades of innovation, creativity and cultural connection.\nA pride to be part of a historic project.

"}],"page_blocks":[75,7,231,213,90,57,93],"typology":{"id":4,"status":"published","sort":null,"date_created":"2025-12-23T13:44:31.000Z","date_updated":null,"typology":"proyecto","translations":[{"id":5,"card_typology_id":4,"languages_code":"es-ES","typology":"Proyecto"}]}},{"id":33,"status":"published","sort":18,"date_created":"2026-07-30T07:47:16.000Z","date_updated":"2026-07-30T10:08:45.000Z","title":"proyect card Día de la fiesta nacional de españa 2025","block_card_id":null,"layout":"project","permalink":"/dia-de-la-fiesta-nacional-de-espana-2025","event":36,"thumbnail":"3471f87d-aeea-4230-9759-d92ff61459b7","private":false,"card_title_tag":"h3","card_subtitle_tag":"h3","card_author_tag":"span","card_short_desc_tag":"span","card_long_desc_tag":"p","css_class":"card-project","tags":[{"id":47,"cards_id":33,"card_tags_id":{"id":13,"status":"published","sort":null,"date_created":"2026-07-30T07:47:16.000Z","date_updated":null,"tag":null,"translations":[{"id":23,"card_tags_id":13,"languages_code":"es-ES","tag":"Institucional"},{"id":24,"card_tags_id":13,"languages_code":"en-US","tag":"Institutional"}]}}],"card_blocks":[{"id":67,"cards_id":33,"collection":"card_subtitle","sort":1,"item":{"id":39,"status":"published","date_created":"2026-07-30T07:47:16.000Z","date_updated":null,"sort":null}},{"id":66,"cards_id":33,"collection":"card_title","sort":2,"item":{"id":58,"status":"published","sort":null,"date_created":"2026-07-30T07:47:16.000Z","date_updated":null}}],"translations":[{"id":68,"cards_id":33,"languages_code":"es-ES","card_image":"3471f87d-aeea-4230-9759-d92ff61459b7","button_content":null,"prev_button":null,"next_button":null,"links":null,"card_title":"Día de la fiesta nacional de españa 2025","card_subtitle":"SOMOS","card_short_desc":null,"card_long_desc":null,"card_author":null,"card_custom_content":"

Diseño de Tribuna Real y espacios institucionales.

Con motivo del Día de la Fiesta Nacional de España 2025, llevamos a cabo el diseño integral de la Tribuna Real y del conjunto de espacios institucionales que dieron forma al desfile y a los actos oficiales, acto institucional más relevante del año, presidido por la Jefatura del Estado y con la asistencia de los representantes del poder ejecutivo, legislativo y judicial, así como de los presidentes de las diferentes comunidades autónomas, líderes parlamentarios, cuerpo diplomático y autoridades civiles y militares.

"},{"id":69,"cards_id":33,"languages_code":"en-US","card_image":"3471f87d-aeea-4230-9759-d92ff61459b7","button_content":null,"prev_button":null,"next_button":null,"links":null,"card_title":"Spanish National Day 2025","card_subtitle":"SOMOS","card_short_desc":null,"card_long_desc":null,"card_author":null,"card_custom_content":"

Design of the Royal Grandstand and institutional spaces.

To mark Spanish National Day 2025, we carried out the comprehensive design of the Royal Grandstand and the institutional spaces that shaped the parade and official ceremonies. As the most important institutional event of the year, it was presided over by the Head of State and attended by representatives of the executive, legislative and judicial branches, as well as the presidents of Spain’s autonomous communities, parliamentary leaders, the diplomatic corps, and civil and military authorities.

"}],"page_blocks":[232,233,234,235,236,237,238],"typology":{"id":4,"status":"published","sort":null,"date_created":"2025-12-23T13:44:31.000Z","date_updated":null,"typology":"proyecto","translations":[{"id":5,"card_typology_id":4,"languages_code":"es-ES","typology":"Proyecto"}]}},{"id":34,"status":"published","sort":19,"date_created":"2026-07-30T07:55:10.000Z","date_updated":"2026-07-30T10:08:45.000Z","title":"proyect card Exposición 40 aniversario de la patrulla águila","block_card_id":null,"layout":"project","permalink":"/exposicion-40-aniversario-de-la-patrulla-aguila","event":36,"thumbnail":"a157cdef-482e-4c7b-a800-e97ce4bff8f9","private":false,"card_title_tag":"h3","card_subtitle_tag":"h3","card_author_tag":"span","card_short_desc_tag":"span","card_long_desc_tag":"p","css_class":"card-project","tags":[{"id":48,"cards_id":34,"card_tags_id":{"id":13,"status":"published","sort":null,"date_created":"2026-07-30T07:47:16.000Z","date_updated":null,"tag":null,"translations":[{"id":23,"card_tags_id":13,"languages_code":"es-ES","tag":"Institucional"},{"id":24,"card_tags_id":13,"languages_code":"en-US","tag":"Institutional"}]}}],"card_blocks":[{"id":69,"cards_id":34,"collection":"card_subtitle","sort":1,"item":{"id":41,"status":"published","date_created":"2026-07-30T07:57:51.000Z","date_updated":null,"sort":null}},{"id":68,"cards_id":34,"collection":"card_title","sort":2,"item":{"id":60,"status":"published","sort":null,"date_created":"2026-07-30T07:57:51.000Z","date_updated":null}}],"translations":[{"id":70,"cards_id":34,"languages_code":"es-ES","card_image":"a157cdef-482e-4c7b-a800-e97ce4bff8f9","button_content":null,"prev_button":null,"next_button":null,"links":null,"card_title":"Exposición 40 aniversario de la patrulla águila","card_subtitle":"SOMOS","card_short_desc":null,"card_long_desc":null,"card_author":null,"card_custom_content":"

Con motivo del 40 aniversario de la Patrulla Águila, realizamos una exposición inmersiva que invitaba a recorrer su historia, sus valores y su dimensión humana. El espacio se organizó en diferentes ámbitos temáticos que combinaban contenidos audiovisuales, gráficos y piezas expositivas originales.

La intervención transformó el interior de la Real Casa de Correos en una experiencia envolvente, pensada para acercar al público general el espíritu de la Patrulla Águila, su estrecha relación con Madrid y su papel como símbolo de excelencia, precisión y trabajo en equipo. Una exposición diseñada para emocionar, divulgar y celebrar cuatro décadas de historia aérea.

"},{"id":71,"cards_id":34,"languages_code":"en-US","card_image":null,"button_content":null,"prev_button":null,"next_button":null,"links":null,"card_title":"40th Anniversary Exhibition of the Patrulla Águila","card_subtitle":"SOMOS","card_short_desc":null,"card_long_desc":null,"card_author":null,"card_custom_content":"

To mark the 40th anniversary of the Patrulla Águila, we created an immersive exhibition inviting visitors to explore its history, values and human dimension. The space was organised into different thematic areas combining audiovisual content, graphics and original exhibition pieces.

The installation transformed the interior of the Real Casa de Correos into an immersive experience designed to bring the spirit of the Patrulla Águila, its close relationship with Madrid and its role as a symbol of excellence, precision and teamwork closer to the general public. An exhibition created to inspire, inform and celebrate four decades of aviation history.

"}],"page_blocks":[239,240,241,242,243,244,245],"typology":{"id":4,"status":"published","sort":null,"date_created":"2025-12-23T13:44:31.000Z","date_updated":null,"typology":"proyecto","translations":[{"id":5,"card_typology_id":4,"languages_code":"es-ES","typology":"Proyecto"}]}},{"id":35,"status":"published","sort":20,"date_created":"2026-07-30T09:24:49.000Z","date_updated":"2026-07-31T09:07:49.000Z","title":"proyect card Presentación Q8 Dakar","block_card_id":null,"layout":"project","permalink":"/presentacion-q8-dakar","event":36,"thumbnail":"61d6ac58-be61-4136-9c94-e36b04dc3c62","private":false,"card_title_tag":"h3","card_subtitle_tag":"h3","card_author_tag":"span","card_short_desc_tag":"span","card_long_desc_tag":"p","css_class":"card-project","tags":[{"id":49,"cards_id":35,"card_tags_id":{"id":2,"status":"published","sort":null,"date_created":"2025-12-23T13:59:49.000Z","date_updated":"2026-07-22T07:45:20.000Z","tag":null,"translations":[{"id":1,"card_tags_id":2,"languages_code":"es-ES","tag":"Experiencias de marca"},{"id":4,"card_tags_id":2,"languages_code":"en-US","tag":"Brand experiences"}]}}],"card_blocks":[{"id":71,"cards_id":35,"collection":"card_subtitle","sort":1,"item":{"id":43,"status":"published","date_created":"2026-07-30T09:29:52.000Z","date_updated":null,"sort":null}},{"id":70,"cards_id":35,"collection":"card_title","sort":2,"item":{"id":62,"status":"published","sort":null,"date_created":"2026-07-30T09:29:52.000Z","date_updated":null}}],"translations":[{"id":72,"cards_id":35,"languages_code":"es-ES","card_image":"61d6ac58-be61-4136-9c94-e36b04dc3c62","button_content":null,"prev_button":null,"next_button":null,"links":null,"card_title":"Presentación Q8 Dakar","card_subtitle":"AUDI","card_short_desc":null,"card_long_desc":null,"card_author":null,"card_custom_content":"

Audi y SOMOS se unen para marcar un hito histórico: la creación de la primera Pop Up Store a 2.500 metros de altura.

Audi ha marcado un hito en la industria automotriz al inaugurar una Pop Up Store a 2.500 metros de altura para exhibir la primera unidad de 99 del Q8 e-tron edition Dakar, una hazaña sin precedentes. Y una vez más, han confiado en nuestro equipo para desarrollar un evento que ha elevado la deportividad a otras alturas.

Para conseguirlo, transformamos el icónico mirador de Baqueira Beret en la primera pop-up de Audi en altitudes tan elevadas, permitiendo a los visitantes de la estación y a los clientes de la marca apreciar de cerca esta edición limitada, creando una atmosfera como si de un concesionario real se tratase.

¿Y cómo lo logramos? Sin necesidad de helicópteros ni máquinas de nieve, con mucha experiencia, un gran montaje y la ayuda de Baqueira Beret, el coche consiguió subir rodando.

Gracias a un montaje atractivo e inspirador, alineado con el estilo de Audi, y con la ayuda de especialistas de conducción, pudimos conocer las especificidades y secretos del Q8 e-tron edition Dakar, con su mayor alcance y mejoradas características, que son capaces de llevarnos muy, muy lejos, tan lejos como nunca, a 2500m.

Además, instalamos un snowpark con estructuras donde los asistentes pudieron poner a prueba los nuevos Q8 e-tron de Audi, con la guía de especialistas técnicos en conducción.\n

Los esquiadores de las pistas disfrutaron de vistas espectaculares y una experiencia de conducción única durante un fin de semana de éxito, con casi 30.000 esquiadores que pasaron por la estación. Más de 120 valientes participaron en el Test Drive, desafiando los límites de las nuevas prestaciones del Q8 e-tron de Audi.

\n"},{"id":73,"cards_id":35,"languages_code":"en-US","card_image":"61d6ac58-be61-4136-9c94-e36b04dc3c62","button_content":null,"prev_button":null,"next_button":null,"links":null,"card_title":"Q8 Dakar Presentation","card_subtitle":"AUDI","card_short_desc":null,"card_long_desc":null,"card_author":null,"card_custom_content":"

Audi and SOMOS joined forces to achieve a historic milestone: creating the first pop-up store at an altitude of 2,500 metres.

Audi marked a milestone in the automotive industry by opening a pop-up store at an altitude of 2,500 metres to showcase the first of just 99 Q8 e-tron edition Dakar vehicles—an unprecedented feat. Once again, the brand trusted our team to create an event that took performance to new heights.

To make it happen, we transformed Baqueira Beret’s iconic viewpoint into Audi’s first pop-up store at such a high altitude, allowing visitors to the resort and Audi customers to experience this limited edition up close in an environment designed to feel like a real dealership.

How did we achieve it? Without helicopters or snow machines. With extensive experience, a major installation and the support of Baqueira Beret, the vehicle made its way up under its own power.

Through an attractive and inspiring installation aligned with Audi’s visual identity, and with the support of professional driving specialists, guests discovered the features and secrets of the Q8 e-tron edition Dakar. Its extended range and enhanced capabilities can take us very, very far—further than ever before, all the way to 2,500 metres.

We also created a snow park with purpose-built structures where attendees could put the new Audi Q8 e-tron models to the test under the guidance of technical driving specialists.

Skiers enjoyed spectacular views and a unique driving experience over a highly successful weekend, during which almost 30,000 people visited the resort. More than 120 adventurous participants took part in the test drive, pushing the enhanced capabilities of the new Audi Q8 e-tron to their limits.

"}],"page_blocks":[246,247,248,249,250,251,252],"typology":{"id":4,"status":"published","sort":null,"date_created":"2025-12-23T13:44:31.000Z","date_updated":null,"typology":"proyecto","translations":[{"id":5,"card_typology_id":4,"languages_code":"es-ES","typology":"Proyecto"}]}},{"id":36,"status":"published","sort":21,"date_created":"2026-07-30T09:51:50.000Z","date_updated":"2026-07-31T09:08:39.000Z","title":"proyect card Dímelo bajito","block_card_id":null,"layout":"project","permalink":"/dimelo-bajito","event":36,"thumbnail":"c5c45f66-e96b-459f-b419-affb5223c867","private":false,"card_title_tag":"h3","card_subtitle_tag":"h3","card_author_tag":"span","card_short_desc_tag":"span","card_long_desc_tag":"p","css_class":"card-project","tags":[{"id":50,"cards_id":36,"card_tags_id":{"id":2,"status":"published","sort":null,"date_created":"2025-12-23T13:59:49.000Z","date_updated":"2026-07-22T07:45:20.000Z","tag":null,"translations":[{"id":1,"card_tags_id":2,"languages_code":"es-ES","tag":"Experiencias de marca"},{"id":4,"card_tags_id":2,"languages_code":"en-US","tag":"Brand experiences"}]}}],"card_blocks":[{"id":73,"cards_id":36,"collection":"card_subtitle","sort":1,"item":{"id":45,"status":"published","date_created":"2026-07-30T09:51:50.000Z","date_updated":null,"sort":null}},{"id":72,"cards_id":36,"collection":"card_title","sort":2,"item":{"id":64,"status":"published","sort":null,"date_created":"2026-07-30T09:51:50.000Z","date_updated":null}}],"translations":[{"id":74,"cards_id":36,"languages_code":"es-ES","card_image":"c5c45f66-e96b-459f-b419-affb5223c867","button_content":null,"prev_button":null,"next_button":null,"links":null,"card_title":"Dímelo bajito","card_subtitle":"Amazon Prime","card_short_desc":null,"card_long_desc":null,"card_author":null,"card_custom_content":"

Dímelo Bajito: el secreto que llevamos hasta una cancha de Madrid para Prime Video

\n\n

Shhh... Los secretos solo tienen sentido cuando alguien decide compartirlos. Ese fue el punto de partida de la premiere de Dímelo Bajito, la adaptación de la saga de Mercedes Ron para Prime Video. Una experiencia concebida para que el fandom dejara de asistir a un estreno y empezara a formar parte de la historia.

\n\n

Lo que una alfombra roja no podía contar

\n\n

El fandom de Dímelo Bajito llevaba años construyendo su propia relación con la saga: en redes sociales, clubes de lectura y conversaciones que existían mucho antes de la película. Prime Video no necesitaba presentarles una historia que ya conocían; necesitaba demostrar que entendía aquello que la hacía especial.\nEl reto consistía en trasladar al mundo físico dos de los elementos más reconocibles del universo creado por Mercedes Ron: la cancha de baloncesto de Los Lions, donde transcurre buena parte de la historia, y los secretos que impulsan la trama y conectan emocionalmente con sus personajes.

Desde SOMOS diseñamos una estrategia que utilizó ambos elementos como hilo conductor de toda la experiencia. La historia debía empezar antes de la proyección y extenderse más allá de la pantalla, permitiendo que los fans se reconocieran dentro de ese universo.

\n\n\n

Cuando el secreto se convirtió en escenografía

\n\n

La experiencia comenzó por el espacio. Antes de diseñar el evento, había que construir el escenario donde la historia pudiera suceder.

\n\n

Un polideportivo del centro de Madrid se transformó en la cancha de Los Lions, recreando la identidad visual del equipo y el ambiente que los lectores habían imaginado durante años. El elenco llegó al recinto a bordo del autobús del club y saltó a la pista entre un espectáculo de cheerleaders y más de 400 fans que vivieron su llegada como si asistieran al partido más esperado de la temporada.

Los secretos, segundo gran eje narrativo, comenzaron a activarse días antes del estreno. A través de una plataforma digital, los seguidores pudieron compartir de forma anónima sus propias confesiones, estableciendo un paralelismo directo con uno de los temas centrales de la película.

Durante la premiere, esos mensajes abandonaron el entorno digital para integrarse en la escenografía mediante proyecciones que los convertían en parte del espectáculo. Los asistentes no solo participaban en la experiencia; podían reconocerse dentro de ella.

La narrativa continuó con la celebración del primer junket organizado en una \"Sala de los Castigados\", otro de los escenarios emblemáticos de la historia, mientras creadores de contenido e influencers compartían la experiencia en tiempo real con sus comunidades.

Cada disciplina respondía a una misma idea. Creatividad, producción, tecnología y estrategia de contenidos trabajaron de forma integrada para construir una experiencia coherente desde la primera interacción digital hasta el final de la premiere.

\n\n

Lo que se dijo bajito, se escuchó alto

\n\n

La experiencia consiguió reforzar el vínculo entre Prime Video y una comunidad que esperaba esta adaptación desde hacía años. La conversación comenzó antes del estreno, continuó durante el evento y se prolongó en redes sociales gracias al contenido generado por asistentes, influencers y creadores de contenido, ampliando el alcance de forma orgánica.

En cifras, la plataforma de secretos registró más de 1.000 visitas en sus primeras 24 horas y cerca de 1.000 participaciones antes del estreno. Más de 400 fans asistieron al evento y contribuyeron a convertir la acción en una experiencia compartida dentro y fuera del recinto.

"},{"id":75,"cards_id":36,"languages_code":"en-US","card_image":"c5c45f66-e96b-459f-b419-affb5223c867","button_content":null,"prev_button":null,"next_button":null,"links":null,"card_title":"Dímelo bajito","card_subtitle":"Amazon Prime","card_short_desc":null,"card_long_desc":null,"card_author":null,"card_custom_content":"

DIMELO BAJITO: the secret we brought to a basketball court in Madrid for Prime Video

\n\n

Shhh... Secrets only make sense when someone decides to share them. That was the starting point for the premiere of Tell Me Softly, the adaptation of Mercedes Ron’s book series for Prime Video. An experience designed so that the fandom would stop simply attending a premiere and start becoming part of the story.

\n\n

What a red carpet could not tell

\n\n

The Tell Me Softly fandom had spent years building its own relationship with the series through social media, book clubs and conversations that had begun long before the film. Prime Video did not need to introduce them to a story they already knew; it needed to show that it understood what made it special.\nThe challenge was to bring two of the most recognisable elements from the world created by Mercedes Ron into a physical setting: the Los Lions basketball court, where much of the story takes place, and the secrets that drive the plot and create an emotional connection with its characters.

At SOMOS, we designed a strategy that used both elements as the narrative thread running through the entire experience. The story had to begin before the screening and extend beyond the screen, allowing fans to see themselves reflected in that world.

\n\n

When the secret became part of the set

\n\n

The experience began with the venue. Before designing the event, we had to build the setting in which the story could unfold.

\n\n

A sports centre in central Madrid was transformed into the Los Lions basketball court, recreating the team’s visual identity and the atmosphere readers had imagined for years. The cast arrived at the venue aboard the club’s team bus and stepped onto the court amid a cheerleading performance and more than 400 fans, who welcomed them as though they were attending the most eagerly anticipated game of the season.

Secrets, the second major narrative element, began to come to life several days before the premiere. Through a digital platform, fans were able to share their own confessions anonymously, creating a direct parallel with one of the film’s central themes.

During the premiere, those messages moved beyond the digital environment and became part of the set through projections that transformed them into an element of the show. Attendees were not merely taking part in the experience; they could recognise themselves within it.

The narrative continued with the first junket held in a “Detention Room”, another of the story’s iconic settings, while content creators and influencers shared the experience with their communities in real time.

Every discipline responded to the same central idea. Creativity, production, technology and content strategy worked together to build a coherent experience, from the first digital interaction through to the end of the premiere.

\n\n

What was said softly was heard loud and clear

\n\n

The experience strengthened the connection between Prime Video and a community that had been waiting for this adaptation for years. The conversation began before the premiere, continued throughout the event and carried on across social media through content generated by attendees, influencers and content creators, organically extending its reach.

In figures, the secrets platform recorded more than 1,000 visits in its first 24 hours and nearly 1,000 submissions before the premiere. More than 400 fans attended the event and helped turn the activation into a shared experience both inside and beyond the venue.

"}],"page_blocks":[253,254,255,256,257,258,259],"typology":{"id":4,"status":"published","sort":null,"date_created":"2025-12-23T13:44:31.000Z","date_updated":null,"typology":"proyecto","translations":[{"id":5,"card_typology_id":4,"languages_code":"es-ES","typology":"Proyecto"}]}},{"id":37,"status":"published","sort":22,"date_created":"2026-07-30T10:08:45.000Z","date_updated":null,"title":"proyect card Skoda Tour de Francia","block_card_id":null,"layout":"project","permalink":"/skoda-tour-de-francia","event":36,"thumbnail":"8910e488-e1b5-4189-9be4-f5d617822176","private":false,"card_title_tag":"h3","card_subtitle_tag":"h3","card_author_tag":"span","card_short_desc_tag":"span","card_long_desc_tag":"p","css_class":"card-project","tags":[{"id":51,"cards_id":37,"card_tags_id":{"id":2,"status":"published","sort":null,"date_created":"2025-12-23T13:59:49.000Z","date_updated":"2026-07-22T07:45:20.000Z","tag":null,"translations":[{"id":1,"card_tags_id":2,"languages_code":"es-ES","tag":"Experiencias de marca"},{"id":4,"card_tags_id":2,"languages_code":"en-US","tag":"Brand experiences"}]}}],"card_blocks":[{"id":75,"cards_id":37,"collection":"card_subtitle","sort":1,"item":{"id":47,"status":"published","date_created":"2026-07-30T10:08:45.000Z","date_updated":null,"sort":null}},{"id":74,"cards_id":37,"collection":"card_title","sort":2,"item":{"id":66,"status":"published","sort":null,"date_created":"2026-07-30T10:08:45.000Z","date_updated":null}}],"translations":[{"id":76,"cards_id":37,"languages_code":"es-ES","card_image":"8910e488-e1b5-4189-9be4-f5d617822176","button_content":null,"prev_button":null,"next_button":null,"links":null,"card_title":"Škoda Tour de Francia","card_subtitle":"Škoda","card_short_desc":null,"card_long_desc":null,"card_author":null,"card_custom_content":"

Škoda consiguió que alguien se hiciera una pregunta. Y eso cambió la conversación

\n\n

Antes de captar la atención, había que despertar la curiosidad.

El Tour de Francia es un espectáculo en movimiento. Carreteras, aficionados, patrocinadores, impactos visuales. Todo sucede a la vez y todo intenta decirte lo mismo: mírame

En ese contexto, el reto de Škoda no era estar presente. Ya lo estaba. Como patrocinador histórico del Tour y una marca con el ciclismo en su ADN, tenía un lugar ganado. El desafío era doble: dejar de ser un logo más dentro de la Fan Zone y convertir el lanzamiento del nuevo Škoda Epiq en algo que la gente quisiera descubrir por voluntad propia.

La pregunta no era cómo enseñar un coche. La pregunta era cómo conseguir que miles de personas sintieran la necesidad de ir a verlo.

La respuesta pasaba por cambiar el orden de la conversación y ponerla al lado del visitante ¿qué hay dentro?

Como estrategia nos apoyamos en la nueva plataforma de comunicación de Škoda, construida alrededor de la curiosidad como motor de descubrimiento, y en la colaboración de la marca con Play-Doh para el lanzamiento del nuevo Epiq. Y teníamos que convertir esta idea central en algo que pudiera vivirse y descubrirse. Así que no contamos la idea. La construimos.

Una esfera gigante. Cero explicaciones. Miles de preguntas.

No era un stand. No era una carpa. No era un escaparate. Era una esfera gigante con aspecto de plastilina que escondía algo en su interior y que resaltaba en la Fan Zone. Lo suficiente para obligar a cualquiera a detenerse un segundo y pensar: ¿qué demonios hay ahí dentro?

La colaboración con Play-Doh nos aportaba el lenguaje visual perfecto para convertir un insight estratégico en un icono físico. Fabricada en fibra de vidrio para reproducir con absoluto realismo la textura de la plastilina, se convertía en un elemento visual capaz de atraer visitantes desde la distancia y de expresar el universo creativo que compartían Škoda y Play-Doh.

Situamos el nuevo Škoda Epiq en el centro del espacio como el descubrimiento que daba sentido a todo lo anterior. A su alrededor, talleres creativos invitaban a familias a construir sus propias creaciones con plastilina asociando los valores de creatividad y versatilidad al nuevo modelo. Además un fotomatón transformaba cada fotografía en una versión inspirada en plastilina o permitía posar con el emblemático maillot verde patrocinado por Škoda, convirtiendo la experiencia en un contenido que los visitantes podían compartir.

Conseguimos que cada disciplina tuviera una función clara. La creatividad daba forma a la idea. La producción convertía un objeto imposible en una pieza real. El contenido mantenía la coherencia con la campaña global de la marca. La tecnología amplificaba la experiencia y añadía una capa de participación dando recorrido más allá de la Fan Zone.\n

La mejor prueba de que una idea funciona es que la gente decide vivirla.

No se trataba de construir la activación más grande del Tour sino que Škoda dejara de ser un patrocinador más para convertirse en una de las conversaciones del recorrido.

Y eso fue exactamente lo que ocurrió.

Durante los cuatro días del evento, más de 10.000 personas visitaron el espacio. El fotomatón generó más de 1.000 fotografías y los talleres consumieron cerca de 60 kilos de plastilina, reflejo del alto nivel de participación de familias y niños y del tiempo que decidieron dedicar a la experiencia.\nConseguimos trasladar el posicionamiento del nuevo Epiq al mundo físico sin recurrir a un discurso comercial.

La activación recibió una valoración muy positiva tanto por parte de los equipos internacionales de la marca como de la organización del Tour de Francia y demostró que, cuando estrategia, creatividad, producción, contenido y tecnología responden a una misma idea, una experiencia deja de ser un evento para convertirse en una herramienta de negocio.

Mientras otros competían por captar atención comercial, nosotros conseguimos despertar una pregunta. Y cuando alguien decide acercarse por iniciativa propia, la relación ya empieza de otra manera.

"},{"id":77,"cards_id":37,"languages_code":"en-US","card_image":"8910e488-e1b5-4189-9be4-f5d617822176","button_content":null,"prev_button":null,"next_button":null,"links":null,"card_title":"Škoda Tour de France","card_subtitle":"Škoda","card_short_desc":null,"card_long_desc":null,"card_author":null,"card_custom_content":"

Škoda made people ask a question. And that changed the conversation

\n\n

Before capturing attention, we had to spark curiosity.

The Tour de France is a spectacle in motion. Roads, fans, sponsors, visual stimuli. Everything happens at once, and everything is trying to tell you the same thing: look at me.

In that context, Škoda’s challenge was not simply to be present. It already was. As a long-standing sponsor of the Tour and a brand with cycling in its DNA, it had earned its place. The challenge was twofold: to stop being just another logo in the Fan Zone and to turn the launch of the new Škoda Epiq into something people genuinely wanted to discover for themselves.

The question was not how to display a car. The question was how to make thousands of people feel the need to go and see it.

The answer was to change the direction of the conversation and place a question right in front of visitors: what is inside?

Our strategy drew on Škoda’s new communication platform, built around curiosity as a driver of discovery, and on the brand’s collaboration with Play-Doh for the launch of the new Epiq. We had to turn that central idea into something people could experience and uncover. So we did not explain the idea. We built it.

A giant sphere. Zero explanations. Thousands of questions.

It was not a stand. It was not a tent. It was not a display window. It was a giant Play-Doh-like sphere concealing something inside and standing out across the Fan Zone. Striking enough to make anyone stop for a second and think: what on earth is in there?

The collaboration with Play-Doh gave us the perfect visual language to turn a strategic insight into a physical icon. Made from fibreglass to reproduce the texture of modelling clay with complete realism, it became a visual feature capable of attracting visitors from a distance and expressing the shared creative world of Škoda and Play-Doh.

We placed the new Škoda Epiq at the centre of the space as the discovery that gave meaning to everything that came before it. Around it, creative workshops invited families to make their own Play-Doh creations, associating the values of creativity and versatility with the new model. A photo booth also transformed each picture into a Play-Doh-inspired version or allowed visitors to pose with the iconic green jersey sponsored by Škoda, turning the experience into content they could share.

We ensured that every discipline had a clear role. Creativity shaped the idea. Production turned an impossible object into a physical reality. Content maintained consistency with the brand’s global campaign. Technology amplified the experience and added a layer of participation, extending its reach beyond the Fan Zone.

The best proof that an idea works is that people choose to experience it.

The aim was not to build the biggest activation at the Tour, but to ensure that Škoda stopped being just another sponsor and became one of the main conversations along the route.

And that is exactly what happened.

Over the four days of the event, more than 10,000 people visited the space. The photo booth generated over 1,000 photographs, and the workshops used almost 60 kilograms of Play-Doh, reflecting the high level of participation among families and children and the amount of time they chose to spend engaging with the experience.\nWe succeeded in bringing the positioning of the new Epiq into the physical world without relying on a commercial sales pitch.

The activation received highly positive feedback from both the brand’s international teams and the Tour de France organisers. It demonstrated that when strategy, creativity, production, content and technology all respond to the same idea, an experience stops being just an event and becomes a business tool.

While others competed for commercial attention, we succeeded in sparking a question. And when someone chooses to approach on their own initiative, the relationship begins in a completely different way.

"}],"page_blocks":[260,261,262,263,264,265,266],"typology":{"id":4,"status":"published","sort":null,"date_created":"2025-12-23T13:44:31.000Z","date_updated":null,"typology":"proyecto","translations":[{"id":5,"card_typology_id":4,"languages_code":"es-ES","typology":"Proyecto"}]}},{"id":23,"status":"published","sort":23,"date_created":"2026-06-09T14:43:39.000Z","date_updated":"2026-07-30T10:08:46.000Z","title":"card noticia Iberdrola 125 años luz","block_card_id":null,"layout":"project","permalink":"/exposicion-itinerante-iberdrola-125-anos-luz","event":36,"thumbnail":"554e9152-9f12-4b5a-a633-357c1c51be0c","private":false,"card_title_tag":"h3","card_subtitle_tag":"h4","card_author_tag":"span","card_short_desc_tag":"span","card_long_desc_tag":"p","css_class":"card-project","tags":[],"card_blocks":[{"id":39,"cards_id":23,"collection":"card_title","sort":1,"item":{"id":38,"status":"published","sort":null,"date_created":"2026-06-09T14:43:39.000Z","date_updated":null}}],"translations":[{"id":48,"cards_id":23,"languages_code":"es-ES","card_image":"554e9152-9f12-4b5a-a633-357c1c51be0c","button_content":"Leer más","prev_button":null,"next_button":null,"links":null,"card_title":"Así hemos creado \"125 años luz\", la exposición itinerante de Iberdrola","card_subtitle":null,"card_short_desc":null,"card_long_desc":null,"card_author":null,"card_custom_content":"

Con motivo de su 125 aniversario, Iberdrola ha puesto en marcha una exposición itinerante que recorrerá distintas provincias españolas para compartir con el público su historia y evolución. A través de una cuidada selección de contenidos, la muestra refleja el camino de Iberdrola desde su nacimiento en 1901 hasta su papel actual como uno de los actores clave en la electrificación del siglo XXI.

\n\n

Un relato que conecta pasado, presente y futuro

\n\n

Bajo el lema '125 años luz', esta exposición conmemorativa recorre los 125 años de historia de la compañía, su crecimiento y su importante relación con la sociedad. SOMOS Experiences ha sido la agencia responsable de la conceptualización creativa, del diseño y de la ejecución con una propuesta experiencial que pone en valor la trayectoria de la compañía y su contribución al progreso energético y social.

\n\n

El proyecto nace de un profundo trabajo de investigación en el archivo histórico de Iberdrola, que conserva un extenso fondo fotográfico y audiovisual y que ha servido como punto de partida. A partir de este material, hemos conceptualizado un relato que conecta pasado, presente y futuro de la electrificación creando piezas audiovisuales a partir de fotografías estáticas tratadas a través de inteligencia artificial. La muestra, concebida como un recorrido por conceptos clave, articula el relato en torno a los grandes hitos de la compañía: sus orígenes, el desarrollo de redes, el almacenamiento energético, el impulso de las energías renovables y su dividendo social.

\n\n

Del archivo histórico a la experiencia inmersiva

\n\n

La exposición, que ya ha pasado por Valencia, Zaragoza, Pamplona y San Sebastián, y que próximamente llegará a Madrid y Bilbao, propone a los asistentes un recorrido por los principales hitos de la compañía. A lo largo del espacio se combinan 12 expositores de fotografía en gran formato con 4 instalaciones audiovisuales, generando una experiencia híbrida que mezcla imágenes históricas y piezas trabajadas con inteligencia artificial. Entre ellas, destacan cuatro piezas de vídeo desarrolladas a partir de imágenes históricas seleccionadas junto a Iberdrola — 25 fotografías antiguas tratadas y animadas mediante IA — que permiten \"dar vida\" al archivo y acercarlo al espectador. Este enfoque permite al visitante conectar mediante una narrativa visual coherente y emocional.

\n\n

\"Hemos abordado este proyecto con el reto de transformar 125 años de historia en una experiencia relevante para el presente. Nuestro trabajo ha consistido en construir un relato expositivo que conecta innovación, memoria y futuro, utilizando la creatividad y la tecnología como herramientas para emocionar y generar impacto. El resultado es una experiencia que combina storytelling estratégico, con innovación tecnológica y una narrativa visual que refuerza el posicionamiento de la compañía como referente en la transición energética\". Aarón Brito, Specialist Project Manager Account.

\n\n

Una mirada a la electrificación de la sociedad

\n\n

La exposición muestra cómo la energía ha transformado ámbitos como el transporte, el hogar, la industria o la innovación tecnológica, reforzando el posicionamiento de Iberdrola como motor de cambio.

\n\n

En conjunto, el proyecto refleja el enfoque integral que hemos trabajado junto con Iberdrola y que ha abarcado desde la definición estratégica del storytelling hasta la creación de contenidos, el diseño espacial y la integración tecnológica, asegurando una experiencia expositiva accesible y didáctica.

"},{"id":49,"cards_id":23,"languages_code":"en-US","card_image":"554e9152-9f12-4b5a-a633-357c1c51be0c","button_content":null,"prev_button":null,"next_button":null,"links":null,"card_title":"This is how we created “125 Light Years”, Iberdrola’s travelling exhibition","card_subtitle":null,"card_short_desc":null,"card_long_desc":null,"card_author":null,"card_custom_content":"

To mark its 125th anniversary, Iberdrola has launched a travelling exhibition that will tour various Spanish provinces to share its history and evolution with the public. Through a carefully curated selection of content, the exhibition traces Iberdrola’s journey from its founding in 1901 to its current role as one of the key players in 21st-century electrification.

\n\n

A narrative connecting past, present and future

\n\n

Under the slogan ‘125 light years’, this commemorative exhibition traces the company’s 125-year history, its growth and its significant relationship with society. SOMOS Experiences was the agency responsible for the creative conceptualisation, design and execution, with an experiential proposal that highlights the company’s history and its contribution to energy and social progress.

\n\n

The project stems from in-depth research in Iberdrola’s historical archive, which holds an extensive collection of photographs and audiovisual material and served as the starting point. Using this material, we have conceptualised a narrative that connects the past, present and future of electrification, creating audiovisual pieces from static photographs processed using artificial intelligence. The exhibition, conceived as a journey through key concepts, structures the narrative around the company’s major milestones: its origins, the development of networks, energy storage, the promotion of renewable energy and its social dividend.

\n\n

From the historical archive to the immersive experience

\n\n

The exhibition, which has already been shown in Valencia, Zaragoza, Pamplona and San Sebastián, and will soon arrive in Madrid and Bilbao, offers visitors a journey through the company’s main milestones. Throughout the space, 12 large-format photographic displays are combined with four audiovisual installations, creating a hybrid experience that blends historical images with pieces created using artificial intelligence. Among these, four video pieces stand out, developed from historical images selected in collaboration with Iberdrola — 25 old photographs processed and animated using AI — which bring the archive to life and make it more accessible to the viewer. This approach allows visitors to connect through a coherent and emotional visual narrative.

\n\n

\"We approached this project with the challenge of transforming 125 years of history into an experience relevant to the present. Our work has consisted of constructing an exhibition narrative that connects innovation, memory and the future, using creativity and technology as tools to inspire and make an impact. The result is an experience that combines strategic storytelling with technological innovation and a visual narrative that reinforces the company’s position as a leader in the energy transition\". Aarón Brito, Specialist Project Manager Account.

\n\n

A look at the electrification of society

\n\n

The exhibition shows how energy has transformed sectors such as transport, the home, industry and technological innovation, reinforcing Iberdrola’s position as a driving force for change.

\n\n

Overall, the project reflects the comprehensive approach we have developed in collaboration with Iberdrola, ranging from the strategic definition of the storytelling to content creation, spatial design and technological integration, ensuring an accessible and educational exhibition experience.

"}],"page_blocks":[134,135,136,137,138],"typology":{"id":6,"status":"published","sort":null,"date_created":"2026-06-08T11:32:23.000Z","date_updated":"2026-06-08T14:29:02.000Z","typology":"noticia","translations":[{"id":9,"card_typology_id":6,"languages_code":"es-ES","typology":"noticia"},{"id":10,"card_typology_id":6,"languages_code":"en-US","typology":"Noticia"}]}},{"id":22,"status":"published","sort":24,"date_created":"2026-06-09T14:30:18.000Z","date_updated":"2026-07-30T10:08:46.000Z","title":"card noticia Eventex Awards 2026","block_card_id":null,"layout":"project","permalink":"/somos-experiences-9-premios-eventex-awards-2026","event":36,"thumbnail":"c976cc50-4aeb-44da-824a-ef246bd5fa4a","private":false,"card_title_tag":"h3","card_subtitle_tag":"h4","card_author_tag":"span","card_short_desc_tag":"span","card_long_desc_tag":"p","css_class":"card-project","tags":[],"card_blocks":[{"id":38,"cards_id":22,"collection":"card_title","sort":2,"item":{"id":36,"status":"published","sort":null,"date_created":"2026-06-09T14:30:18.000Z","date_updated":null}}],"translations":[{"id":46,"cards_id":22,"languages_code":"es-ES","card_image":"c976cc50-4aeb-44da-824a-ef246bd5fa4a","button_content":"Leer más","prev_button":null,"next_button":null,"links":null,"card_title":"SOMOS Experiences gana 9 premios en los Eventex Awards 2026","card_subtitle":null,"card_short_desc":null,"card_long_desc":null,"card_author":null,"card_custom_content":"

Ya se han dado a conocer los proyectos premiados en los Eventex Awards, y SOMOS vuelve a estar entre las agencias más reconocidas, por cuarto año consecutivo. La compañía se alza con 9 galardones (2 platas y 7 bronces), más del doble que en la edición anterior, donde obtuvimos 4 premios, consolidando así una trayectoria de crecimiento sostenido y reforzando nuestra posición en el sector tanto a nivel nacional como internacional.

\n\n

Como agencia creativa de eventos que redefine cómo la experiencia impulsa el crecimiento, la relevancia y la conexión de las marcas, volvemos a ser una de las más galardonadas en España de esta edición. Los premios obtenidos abarcan categorías tan diversas como Brand Activation, Music Event, Celebration Event, Entertainment Event, Community Engagement Event, Corporate Event, Brand Experience, Experiential Event o Pop Up Experience, con proyectos desarrollados para Apple, CeraVe, Nestlé, El Corte Inglés, Prime Video. Esto refuerza el modelo diferencial de la agencia basado en la capacidad estratégica y creativa de nuestro equipo, así como nuestra trasversalidad y potencia en la realización de proyectos 360º.

\n\n

Listado de premios

\n\n

PLATA para CeraVe con La Velada del año V en la categoría Brand Activation
PLATA para Apple con El encuentro en la categoría Music Event
BRONCE para Apple con El encuentro en la categoría Celebration Event
BRONCE con MAVIDAD Bernabéu en la categoría Entertainment Event
BRONCE para CeraVe con Care Like a Derm & CeraWards en la categoría Community Engagement Event
BRONCE para Nestlé Sales Convention 2025 con Next Stop en la categoría Success en la categoría Corporate Event
BRONCE para Prime Video con Su Majestad en la categoría Launch Experience - Brand Experience - Media, Entertainment & Communication
BRONCE para CeraVe con La Velada del año V en la categoría Experiential Event
BRONCE para El Corte Inglés con The New Market en la categoría Launch & Pop-up Experience - Pop-up Experience

\n\n

Los premios cobran aún más relevancia teniendo en cuenta que este año la competición ha alcanzado cifras récord según datos del festival con 1.405 candidaturas procedentes de 58 países. Las campañas han sido evaluadas por un jurado compuesto por más de 200 expertos internacionales de 40 países, formado por grandes profesionales del sector eventos entre los que hay directores de agencias, asociaciones y oficinas de convenciones, creativos, líderes de opinión, periodistas y otros referentes del sector.

"},{"id":47,"cards_id":22,"languages_code":"en-US","card_image":"c976cc50-4aeb-44da-824a-ef246bd5fa4a","button_content":null,"prev_button":null,"next_button":null,"links":null,"card_title":"SOMOS Experiences wins nine awards at the 2026 Eventex Awards","card_subtitle":null,"card_short_desc":null,"card_long_desc":null,"card_author":null,"card_custom_content":"

The winning projects at the Eventex Awards have now been announced, and SOMOS is once again among the most recognised agencies, for the fourth consecutive year. The company has won 9 awards (2 silvers and 7 bronzes), more than double the number from the previous edition, where we won 4 awards, thus consolidating a track record of sustained growth and reinforcing our position in the sector both nationally and internationally.

\n\n

As a creative events agency that redefines how experience drives brand growth, relevance and connection, we are once again one of the most awarded agencies in Spain in this edition. The awards won span categories as diverse as Brand Activation, Music Event, Celebration Event, Entertainment Event, Community Engagement Event, Corporate Event, Brand Experience, Experiential Event and Pop-Up Experience, with projects developed for Apple, CeraVe, Nestlé, El Corte Inglés and Prime Video. This reinforces the agency’s distinctive model, based on the strategic and creative capabilities of our team, as well as our versatility and strength in delivering 360° projects.

\n\n

List of awards

\n\n

SILVER for CeraVe with La Velada del año V in the Brand Activation category
SILVER for Apple with El encuentro in the Music Event category
BRONZE for Apple with El encuentro in the Celebration Event category
BRONZE for MAVIDAD Bernabéu in the Entertainment Event category
BRONZE for CeraVe with Care Like a Derm & CeraWards in the Community Engagement Event category
BRONZE for Nestlé Sales Convention 2025 with Next Stop in the Success category under Corporate Event
BRONZE for Prime Video with Su Majestad in the Launch Experience - Brand Experience - Media, Entertainment & Communication category
BRONZE for CeraVe with La Velada del año V in the Experiential Event category
BRONZE for El Corte Inglés with The New Market in the Launch & Pop-up Experience – Pop-up Experience category

\n\n

The awards take on even greater significance given that this year the competition has reached record figures according to festival data, with 1,405 entries from 58 countries. The campaigns were evaluated by a jury comprising more than 200 international experts from 40 countries, made up of leading professionals from the events sector, including directors of agencies, associations and convention bureaux, creatives, opinion leaders, journalists and other industry figures.

"}],"page_blocks":[129,130,131,132,133],"typology":{"id":6,"status":"published","sort":null,"date_created":"2026-06-08T11:32:23.000Z","date_updated":"2026-06-08T14:29:02.000Z","typology":"noticia","translations":[{"id":9,"card_typology_id":6,"languages_code":"es-ES","typology":"noticia"},{"id":10,"card_typology_id":6,"languages_code":"en-US","typology":"Noticia"}]}},{"id":16,"status":"published","sort":25,"date_created":"2026-05-04T09:55:01.000Z","date_updated":"2026-07-30T10:08:46.000Z","title":"card noticia Casa Aladina 2026","block_card_id":null,"layout":"project","permalink":"/madrid-destino-obra-solidaria-casa-aladina-20-aniversario","event":36,"thumbnail":"161e391e-ead1-468b-9260-7ea283638722","private":false,"card_title_tag":"h3","card_subtitle_tag":"h4","card_author_tag":"div","card_short_desc_tag":"div","card_long_desc_tag":"div","css_class":"card-project","tags":[],"card_blocks":[{"id":32,"cards_id":16,"collection":"card_title","sort":3,"item":{"id":24,"status":"published","sort":null,"date_created":"2026-05-04T10:05:27.000Z","date_updated":null}}],"translations":[{"id":34,"cards_id":16,"languages_code":"es-ES","card_image":"161e391e-ead1-468b-9260-7ea283638722","button_content":"Leer más","prev_button":null,"next_button":null,"links":null,"card_title":"Convertimos a Madrid Destino en una gran \"obra\" solidaria para levantar Casa Aladina en el 20º aniversario de la Fundación","card_subtitle":null,"card_short_desc":null,"card_long_desc":null,"card_author":null,"card_custom_content":"

Hemos sido los encargados de diseñar y producir el evento conmemorativo del 20º aniversario de Fundación Aladina y la presentación oficial de Casa Aladina, el primer espacio de atención integral en España, fuera del entorno hospitalario, dirigido a niños en tratamiento oncológico, sus familias y supervivientes.

\n\n

El evento, celebrado en Madrid Destino, entre familias, colaboradores, invitados y miembros vinculados a la Fundación, en una velada cuyo objetivo principal fue la recaudación de fondos para impulsar el proyecto Casa Aladina y continuar apoyando la labor de la Fundación.

\n\n

Un evento con propósito: todo por y para los niños

\n\n

Bajo el mensaje central \"Todo este trabajo es por y para los niños afectados por cáncer\", SOMOS Experiences conceptualizó una experiencia inmersiva con una narrativa clara: la construcción de Casa Aladina.

\n\n

El espacio fue transformado en una gran metáfora visual de obra en marcha. La ambientación giró en torno al universo de la construcción, simbolizando el levantamiento de este nuevo hogar fuera del hospital. Elementos como arena, estructuras Layher vistas, maquinaria y atrezzo de obra, combinados con una estética cuidada en tonos blancos, crearon una atmósfera impactante, coherente y cargada de significado.

\n\n

Producción integral y ejecución de alto nivel

\n\n

El evento destacó por su carácter experiencial y cuidado al detalle, donde cada elemento fue concebido para emocionar y movilizar a los asistentes.

\n\n

La propuesta incluyó una gastronomía premium, un diseño de iluminación escénica creado ad hoc y momentos sorprendentes como la sesión de DJ desde una plataforma elevadora, integrando el concepto de obra también en el entretenimiento.

\n\n

Más de 30 profesionales de nuestro equipo participaron directamente en el desarrollo de este proyecto. La coordinación integral permitió transformar un espacio institucional en una experiencia inmersiva con impacto emocional y coherencia estética, reforzando el objetivo solidario de la cita.

\n\n

Casa Aladina: un hito en la atención de cáncer infantil

\n\n

La presentación de Casa Aladina marcó uno de los momentos más emocionantes de la noche. Este nuevo espacio será el primer centro en España, fuera del hospital, dedicado a la atención integral de niños con cáncer, sus familias y supervivientes, ampliando el modelo de apoyo que Fundación Aladina lleva desarrollando durante dos décadas.

\n\n

El evento no solo celebró 20 años de trayectoria, sino que proyectó el futuro de la Fundación, poniendo en el centro el bienestar físico, emocional y social de los menores y sus entornos familiares.

\n\n

\"No tenemos palabras suficientes para agradecer el trabajo, la dedicación y el cariño que pusieron todo el equipo de SOMOS en la organización de nuestro 20 aniversario. Ha sido un auténtico placer para todo el equipo de Aladina trabajar con ellos. Qué gran decisión tomamos al hacerlo juntos, desde el primer momento entendieron a la perfección lo que queríamos organizar y el resultado fue perfecto. Gracias por conceptualizar con tanta sensibilidad algo tan importante para nosotros. No faltó un solo detalle para transmitir que estamos empezando el proyecto más importante de estos 20 años. La experiencia fue impecable, nos hicieron revivir estos 20 años de trabajo y recordar por qué hacemos lo que hacemos. Repetiremos seguro. Gracias siempre equipo SOMOS Experiences\". Ha comentado Ishtar Espejo - directora Fundación Aladina

\n\n

Eventos que forjan impacto real

\n\n

Con este proyecto, reafirmamos nuestro posicionamiento como agencia capaz de integrar creatividad, producción técnica y propósito social en experiencias que trascienden el evento y generan impacto real.

\n\n

El 20º aniversario de Fundación Aladina no fue solo una celebración: fue una declaración de intenciones y un paso firme hacia la construcción de un nuevo espacio de esperanza.

\n\n

Porque, como recordó el mensaje central de la noche, todo este trabajo es, y seguirá siendo, por y para los más pequeños.

"},{"id":35,"cards_id":16,"languages_code":"en-US","card_image":"161e391e-ead1-468b-9260-7ea283638722","button_content":null,"prev_button":null,"next_button":null,"links":null,"card_title":"Turning Madrid Destino into a major charitable initiative to build Casa Aladina on the Foundation’s 20th anniversary","card_subtitle":null,"card_short_desc":null,"card_long_desc":null,"card_author":null,"card_custom_content":"

We were responsible for designing and producing the event to mark the 20th anniversary of Fundación Aladina and the official launch of Casa Aladina, Spain’s first comprehensive care centre outside a hospital setting, aimed at children undergoing cancer treatment, their families and survivors.

\n\n\n\n

The event, held at Madrid Destino and attended by families, partners, guests and members associated with the Foundation, was an evening whose main aim was to raise funds to promote the Casa Aladina project and continue supporting the Foundation’s work.

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An event with a purpose: everything for and by the children

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Under the central message ‘All this work is for and by the children affected by cancer’, SOMOS Experiences conceptualised an immersive experience with a clear narrative: the construction of Casa Aladina.

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The space was transformed into a grand visual metaphor of a construction site in progress. The setting revolved around the world of construction, symbolising the building of this new home outside the hospital. Elements such as sand, exposed Layher scaffolding, machinery and construction props, combined with a carefully curated aesthetic in shades of white, created a striking, coherent and meaningful atmosphere.

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Comprehensive production and high-level execution

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The event stood out for its experiential nature and attention to detail, where every element was designed to move and engage the attendees.

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The proposal included premium catering, a bespoke stage lighting design and surprising moments such as a DJ set from a lifting platform, integrating the construction theme into the entertainment as well.

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More than 30 professionals from our team were directly involved in the development of this project. Comprehensive coordination enabled us to transform an institutional space into an immersive experience with emotional impact and aesthetic coherence, reinforcing the event’s charitable objective.

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Casa Aladina: a milestone in paediatric cancer care

\n\n\n\n

The presentation of Casa Aladina marked one of the most moving moments of the evening. This new space will be the first centre in Spain, outside a hospital, dedicated to the comprehensive care of children with cancer, their families and survivors, expanding the support model that the Aladina Foundation has been developing for two decades.

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The event not only celebrated 20 years of work, but also looked to the future of the Foundation, placing the physical, emotional and social well-being of children and their families at the centre.

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\"We cannot thank the entire SOMOS team enough for the hard work, dedication and care they put into organising our 20th anniversary. It has been a real pleasure for the whole Aladina team to work with them. What a great decision we made to do this together; from the very start, they understood exactly what we wanted to organise and the result was perfect. Thank you for conceptualising something so important to us with such sensitivity. Not a single detail was overlooked in conveying that we are embarking on the most important project of these 20 years. The experience was impeccable; they made us relive these 20 years of work and remember why we do what we do. We will certainly do it again. Thank you always, SOMOS Experiences team.\" Commented Ishtar Espejo – Director of the Aladina Foundation

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Events that create real impact

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With this project, we reaffirm our position as an agency capable of integrating creativity, technical production and social purpose into experiences that transcend the event and generate real impact.

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The 20th anniversary of the Aladina Foundation was not just a celebration: it was a declaration of intent and a firm step towards building a new space of hope.

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Because, as the central message of the evening reminded us, all this work is, and will continue to be, for and on behalf of the little ones.

"}],"page_blocks":[96,97,103,99,102],"typology":{"id":6,"status":"published","sort":null,"date_created":"2026-06-08T11:32:23.000Z","date_updated":"2026-06-08T14:29:02.000Z","typology":"noticia","translations":[{"id":9,"card_typology_id":6,"languages_code":"es-ES","typology":"noticia"},{"id":10,"card_typology_id":6,"languages_code":"en-US","typology":"Noticia"}]}},{"id":17,"status":"published","sort":26,"date_created":"2026-06-08T15:15:49.000Z","date_updated":"2026-07-30T10:08:46.000Z","title":"card noticia CeraVe CeraWards 2026","block_card_id":null,"layout":"project","permalink":"/cerawards-2026-experiencia-unica-eventos-dermocosmetica","event":36,"thumbnail":"7ea9249c-e429-4807-9f04-3e703b8a8ca0","private":false,"card_title_tag":"h3","card_subtitle_tag":"h4","card_author_tag":"div","card_short_desc_tag":"div","card_long_desc_tag":"div","css_class":"card-project","tags":[],"card_blocks":[{"id":33,"cards_id":17,"collection":"card_title","sort":4,"item":{"id":27,"status":"published","sort":null,"date_created":"2026-06-08T15:45:50.000Z","date_updated":null}}],"translations":[{"id":36,"cards_id":17,"languages_code":"es-ES","card_image":"7ea9249c-e429-4807-9f04-3e703b8a8ca0","button_content":"Leer más","prev_button":null,"next_button":null,"links":null,"card_title":"Elevamos los CeraWards 2026 a una experiencia única consolidando su liderazgo en la creación de eventos de dermocosmética","card_subtitle":null,"card_short_desc":null,"card_long_desc":null,"card_author":null,"card_custom_content":"

Hemos vuelto a demostrar nuestra capacidad creativa, estratégica y organizativa en la IV edición de los CeraWards, el evento que se ha consolidado como una cita de referencia para el sector de la dermocosmética que, un año más, ha reunido en Madrid a los principales creadores de contenido, periodistas y profesionales del cuidado de la piel.

\n\n

Tras varios años de estrecha colaboración con CeraVe, nos hemos consolidado como un socio clave en la conceptualización y ejecución de eventos de gran impacto dentro del sector. Esta nueva edición de los CeraWards es el reflejo de una relación construida sobre la confianza mutua y la excelencia, en la que hemos sabido interpretar y potenciar los valores de la marca en cada detalle.

\n\n

Una cita hecha a medida para CeraVe

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En esta ocasión, hemos creado desde cero una velada y una gala completamente únicas bajo el concepto \"de contenido a arte\", cuidando cada elemento de la experiencia para convertir el evento en una referencia tanto a nivel creativo como organizativo. Desde la icónica alfombra azul hasta la producción integral de la gala y el after-party con tatuadores en directo y amenizada por el proclamado DJ Mickey Pavón, cada momento ha sido diseñado para sorprender, emocionar y conectar con los asistentes.

\n\n

Uno de los grandes hitos de esta edición ha sido la destacada convocatoria de medios y perfiles influyentes, consolidando a los CeraWards como una cita imprescindible en el calendario del sector. Nuestra capacidad para generar expectación y reunir a una amplia representación de voces relevantes demuestra nuestro conocimiento del ecosistema mediático y nuestra habilidad para amplificar el alcance de nuestros proyectos.

\n\n

El evento, celebrado en la emblemática Sala Joy Eslava, reconoció el talento, la creatividad y el rigor en la divulgación del cuidado de la piel, culminando con la entrega del premio honorífico al creador de contenido Oscar Font. La gala, conducida por Jordi Cruz y Núria Marín, fue el escenario perfecto para poner en valor la evolución del contenido digital hacia nuevas formas de expresión que combinan conocimiento y entretenimiento. Además, destacaron invitados como Marta López Álamo, Roro, Anita Williams, Ignacio de Borbón, Alma Cortés, Marta Peñate y Tony Spina, Blanca Pombo, entre muchos otros.

\n\n

Los creadores de contenido Pedro Jota, Javi Hoyos e Iban García entrevistaron a todos los invitados a su llegada. A diferencia del año pasado, cuando se usó Twitch, las chicas del podcast \"Keep it Cutre\" retransmitieron la alfombra azul en tiempo real.

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Una experiencia de principio a fin cuidada al detalle

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Más allá de la gala, diseñamos una experiencia integral que incluyó retransmisiones en directo, activaciones de marca, entretenimiento en vivo y un after-party que mantuvo el nivel de excelencia y atención al detalle que nos caracteriza.

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Este compromiso se sustenta en un equipo multidisciplinar cualificado, capaz de diseñar soluciones a medida para cada cliente. Entendemos cada proyecto como un \"traje a medida\", adaptado a las necesidades específicas de cada marca, con el objetivo de garantizar su satisfacción y construir relaciones sólidas y duraderas.

\n\n

Relaciones construidas con objetivos tangibles y compromiso

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Reafirmamos nuestro orgullo por el trabajo realizado y por el equipo que lo hace posible, destacando nuestra vocación por seguir creciendo junto a nuestros clientes y continuar generando experiencias memorables que marquen la diferencia en el sector.

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Con esta cuarta edición de los CeraWards, no solo reforzamos nuestro posicionamiento en el ámbito del marketing experiencial, sino que también reafirmamos nuestro compromiso por seguir elevando el estándar de los eventos en dermocosmética, cuidando cada detalle y apostando por la excelencia en cada proyecto.

"},{"id":37,"cards_id":17,"languages_code":"en-US","card_image":"7ea9249c-e429-4807-9f04-3e703b8a8ca0","button_content":null,"prev_button":null,"next_button":null,"links":null,"card_title":"We are elevating the CeraWards 2026 to a unique experience, cementing its leadership in the creation of dermocosmetics events","card_subtitle":null,"card_short_desc":null,"card_long_desc":null,"card_author":null,"card_custom_content":"

We have once again demonstrated our creative, strategic and organisational capabilities at the 4th edition of the CeraWards, an event that has established itself as a key fixture in the dermocosmetics sector and which, for yet another year, has brought together leading content creators, journalists and skincare professionals in Madrid.

\n\n

Following several years of close collaboration with CeraVe, we have established ourselves as a key partner in the conceptualisation and execution of high-impact events within the sector. This latest edition of the CeraWards reflects a relationship built on mutual trust and excellence, in which we have successfully interpreted and enhanced the brand’s values in every detail.

\n\n

An event tailor-made for CeraVe

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On this occasion, we created a completely unique evening and gala from scratch under the concept ‘from content to art’, paying close attention to every element of the experience to make the event a benchmark in both creative and organisational terms. From the iconic blue carpet to the comprehensive production of the gala and the after-party featuring live tattoo artists and entertainment by the acclaimed DJ Mickey Pavón, every moment was designed to surprise, excite and connect with the guests.

\n\n

One of the major highlights of this edition was the outstanding turnout of media and influential figures, consolidating the CeraWards as an unmissable event on the industry calendar. Our ability to generate excitement and bring together a broad representation of relevant voices demonstrates our understanding of the media ecosystem and our skill in amplifying the reach of our projects.

\n\n

The event, held at the iconic Sala Joy Eslava, recognised talent, creativity and rigour in the dissemination of skincare knowledge, culminating in the presentation of the honorary award to content creator Oscar Font. The gala, hosted by Jordi Cruz and Núria Marín, was the perfect setting to highlight the evolution of digital content towards new forms of expression that combine knowledge and entertainment. In addition, guests such as Marta López Álamo, Roro, Anita Williams, Ignacio de Borbón, Alma Cortés, Marta Peñate and Tony Spina, and Blanca Pombo, among many others, were in attendance.

\n\n

Content creators Pedro Jota, Javi Hoyos and Iban García interviewed all the guests on their arrival. Unlike last year, when Twitch was used, the girls from the ‘Keep it Cutre’ podcast broadcast the blue carpet in real time.

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An experience meticulously crafted from start to finish

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Beyond the gala itself, we designed a comprehensive experience that included live broadcasts, brand activations, live entertainment and an after-party that maintained the level of excellence and attention to detail that characterises us.

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This commitment is underpinned by a qualified multidisciplinary team, capable of designing bespoke solutions for each client. We view every project as a “bespoke suit”, tailored to the specific needs of each brand, with the aim of ensuring their satisfaction and building solid, lasting relationships.

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Relationships built on tangible goals and commitment

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We reaffirm our pride in the work carried out and in the team that makes it possible, highlighting our commitment to continuing to grow alongside our clients and to keep creating memorable experiences that make a difference in the sector.

\n\n

With this fourth edition of the CeraWards, we are not only reinforcing our position in the field of experiential marketing, but also reaffirming our commitment to continuing to raise the standard of events in dermocosmetics, taking care of every detail and striving for excellence in every project.

"}],"page_blocks":[104,105,208,107,108],"typology":{"id":6,"status":"published","sort":null,"date_created":"2026-06-08T11:32:23.000Z","date_updated":"2026-06-08T14:29:02.000Z","typology":"noticia","translations":[{"id":9,"card_typology_id":6,"languages_code":"es-ES","typology":"noticia"},{"id":10,"card_typology_id":6,"languages_code":"en-US","typology":"Noticia"}]}},{"id":18,"status":"published","sort":27,"date_created":"2026-06-08T16:03:05.000Z","date_updated":"2026-07-30T10:08:46.000Z","title":"card noticia Fundación ARCO Premios A al Coleccionismo 2026","block_card_id":null,"layout":"project","permalink":"/produccion-gala-premios-a-coleccionismo-fundacion-arco-2026","event":36,"thumbnail":"adb8eafa-404f-48ee-b0ba-0f25190a885d","private":false,"card_title_tag":"h3","card_subtitle_tag":"h4","card_author_tag":"div","card_short_desc_tag":"div","card_long_desc_tag":"p","css_class":"card-project","tags":[],"card_blocks":[{"id":34,"cards_id":18,"collection":"card_title","sort":5,"item":{"id":28,"status":"published","sort":null,"date_created":"2026-06-08T16:03:05.000Z","date_updated":null}}],"translations":[{"id":38,"cards_id":18,"languages_code":"es-ES","card_image":"adb8eafa-404f-48ee-b0ba-0f25190a885d","button_content":"Leer más","prev_button":null,"next_button":null,"links":null,"card_title":"Firmamos la producción de la gala de los Premios \"A\" al Coleccionismo de la Fundación ARCO 2026","card_subtitle":null,"card_short_desc":null,"card_long_desc":null,"card_author":null,"card_custom_content":"

Hemos sido los encargados de la producción integral de la ceremonia de entrega y la cena de gala de los Premios \"A\" al Coleccionismo 2026, organizados por la Fundación ARCO, que celebran este año su 30ª edición reconociendo el mecenazgo nacional e internacional en el ámbito del arte contemporáneo.

\n\n

El evento, celebrado el martes 3 de marzo en el emblemático Museo Nacional Centro de Arte Reina Sofía de Madrid, ha reunido a 350 invitados en una velada que supone la antesala oficial a la inauguración de ARCO, la Feria Internacional de Arte Contemporáneo, impulsada por IFEMA Madrid.

\n\n

La gala ha contado con la destacada participación de la firma Cartier, principal colaborador de la Fundación ARCO y socio estratégico en esta cita clave del calendario cultural internacional.

\n\n

Entre los asistentes se encontraban artistas, galeristas, coleccionistas y destacadas personalidades del sector del arte, así como representantes de entidades públicas y privadas colaboradoras con la Fundación ARCO. La entrega de los Premios \"A\" reconoce la labor de impulso, difusión y conservación del arte contemporáneo que realizan coleccionistas nacionales e internacionales, consolidándose como uno de los galardones más relevantes del ecosistema artístico.

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Para nosotros, como responsables desde hace años de la producción de esta cita, se trata de un proyecto especialmente significativo. Hemos desarrollado un concepto y puesta en escena alineados con la relevancia institucional del acto y con el carácter experiencial que define nuestra metodología de trabajo.

\n\n

Con esta producción, reafirmamos nuestro posicionamiento como agencia de referencia en la creación de experiencias de alto impacto para marcas e instituciones, contribuyendo a dar forma a uno de los encuentros más relevantes del panorama artístico-cultural internacional.

"},{"id":39,"cards_id":18,"languages_code":"en-US","card_image":"adb8eafa-404f-48ee-b0ba-0f25190a885d","button_content":null,"prev_button":null,"next_button":null,"links":null,"card_title":"We have signed the contract to produce the ARCO Foundation’s 2026 ‘A’ Awards for Collecting gala","card_subtitle":null,"card_short_desc":null,"card_long_desc":null,"card_author":null,"card_custom_content":"

We were responsible for the full production of the awards ceremony and gala dinner for the 2026 ‘A’ Awards for Collecting, organised by the ARCO Foundation, which this year celebrates its 30th edition by recognising national and international patronage in the field of contemporary art.

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The event, held on Tuesday 3 March at the iconic Reina Sofía National Art Museum in Madrid, brought together 350 guests for an evening that served as the official prelude to the opening of ARCO, the International Contemporary Art Fair, organised by IFEMA Madrid.

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The gala featured the distinguished participation of Cartier, the ARCO Foundation’s main collaborator and strategic partner at this key event on the international cultural calendar.

\n\n

Among those in attendance were artists, gallery owners, collectors and leading figures from the art sector, as well as representatives of public and private organisations collaborating with the ARCO Foundation. The ‘A’ Awards recognise the work carried out by national and international collectors to promote, disseminate and preserve contemporary art, establishing themselves as one of the most significant awards in the art world.

\n\n

For us, having been responsible for the production of this event for many years, this is a particularly significant project. We have developed a concept and staging that are in line with the institutional significance of the event and with the experiential nature that defines our working methodology.

\n\n

With this production, we reaffirm our position as a leading agency in the creation of high-impact experiences for brands and institutions, helping to shape one of the most significant events on the international art and culture scene.

"}],"page_blocks":[109,110,111,112,113],"typology":{"id":6,"status":"published","sort":null,"date_created":"2026-06-08T11:32:23.000Z","date_updated":"2026-06-08T14:29:02.000Z","typology":"noticia","translations":[{"id":9,"card_typology_id":6,"languages_code":"es-ES","typology":"noticia"},{"id":10,"card_typology_id":6,"languages_code":"en-US","typology":"Noticia"}]}},{"id":19,"status":"published","sort":28,"date_created":"2026-06-09T13:39:13.000Z","date_updated":"2026-07-30T10:08:46.000Z","title":"card noticia celio PR Influencer Marketing","block_card_id":null,"layout":"project","permalink":"/somos-experiences-pr-influencer-marketing-celio","event":36,"thumbnail":"342ee1e5-4692-4fbf-b73a-2fd17240de69","private":false,"card_title_tag":"h3","card_subtitle_tag":"h4","card_author_tag":"div","card_short_desc_tag":"div","card_long_desc_tag":"p","css_class":"card-project","tags":[],"card_blocks":[{"id":35,"cards_id":19,"collection":"card_title","sort":6,"item":{"id":30,"status":"published","sort":null,"date_created":"2026-06-09T13:39:13.000Z","date_updated":null}}],"translations":[{"id":40,"cards_id":19,"languages_code":"es-ES","card_image":"342ee1e5-4692-4fbf-b73a-2fd17240de69","button_content":"Leer más","prev_button":null,"next_button":null,"links":null,"card_title":"SOMOS Experiences asume la gestión de PR e influencer marketing para celio","card_subtitle":null,"card_short_desc":null,"card_long_desc":null,"card_author":null,"card_custom_content":"

SOMOS Experiences ha sido seleccionada por celio, marca francesa de moda masculina, para encargarse de su estrategia de relaciones públicas, influencer marketing y posicionamiento en España. El acuerdo contempla una colaboración continuada que integrará campañas de prensa, acciones con influencers y otras activaciones.

\n\n

Tras colaborar en la acción Japan Box, celio confía ahora en nuestro equipo para liderar su comunicación, con una visión global que abarcará todas las campañas de marca, lanzamientos de colección y colaboraciones que la firma desplegará en el mercado ibérico durante los próximos meses.

\n\n

Durante el periodo de colaboración, SOMOS Experiences desarrollará la parte de PR e influencer marketing clave como Basic & Essentials, a principio del curso escolar, o la colección Tiempo de calor centrada en prendas de abrigo y protección contra el frío. De esta forma, SOMOS Experiences se integra directamente en el flujo de trabajo y la coordinación con el equipo internacional de celio en Francia, para ir de la mano en las campañas que ya están en marcha y de las próximas acciones de marca.

\n\n

El objetivo es reforzar el aterrizaje y posicionamiento de celio en España, consolidando su filosofía \"Be Normal\", un manifiesto que celebra la autenticidad, la naturalidad y la confianza en uno mismo.

\n\n

Con más de 1.300 tiendas en más de 40 países y 33 puntos de venta en España, celio busca afianzar su conexión con el consumidor español a través de una comunicación coherente, cercana y contemporánea.

"},{"id":41,"cards_id":19,"languages_code":"en-US","card_image":"342ee1e5-4692-4fbf-b73a-2fd17240de69","button_content":null,"prev_button":null,"next_button":null,"links":null,"card_title":"SOMOS Experiences is taking charge of PR and influencer marketing for celio","card_subtitle":null,"card_short_desc":null,"card_long_desc":null,"card_author":null,"card_custom_content":"

SOMOS Experiences has been selected by celio, a French menswear brand, to manage its public relations strategy, influencer marketing and brand positioning in Spain. The agreement provides for an ongoing partnership that will incorporate press campaigns, influencer initiatives and other activations.

\n\n

Following our collaboration on the Japan Box campaign, celio has now entrusted our team with leading its communications, with a comprehensive approach that will cover all brand campaigns, collection launches and collaborations the brand will roll out in the Iberian market over the coming months.

\n\n

During the collaboration period, SOMOS Experiences will handle key PR and influencer marketing initiatives such as Basic & Essentials, at the start of the school year, and the Tiempo de calor collection, focused on warm clothing and protection against the cold. In this way, SOMOS Experiences will be directly integrated into the workflow and coordination with celio’s international team in France, working hand in hand on campaigns already underway and upcoming brand initiatives.

\n\n

The aim is to strengthen celio’s launch and positioning in Spain, consolidating its “Be Normal” philosophy, a manifesto that celebrates authenticity, naturalness and self-confidence.

\n\n

With over 1,300 stores in more than 40 countries and 33 outlets in Spain, celio seeks to strengthen its connection with Spanish consumers through consistent, approachable and contemporary communication.

"}],"page_blocks":[114,115,116,117,118],"typology":{"id":6,"status":"published","sort":null,"date_created":"2026-06-08T11:32:23.000Z","date_updated":"2026-06-08T14:29:02.000Z","typology":"noticia","translations":[{"id":9,"card_typology_id":6,"languages_code":"es-ES","typology":"noticia"},{"id":10,"card_typology_id":6,"languages_code":"en-US","typology":"Noticia"}]}},{"id":20,"status":"published","sort":29,"date_created":"2026-06-09T13:57:21.000Z","date_updated":"2026-07-30T10:08:46.000Z","title":"card noticia NYC Fiesta Nacional 2025","block_card_id":null,"layout":"project","permalink":"/somos-experiences-posicionamiento-institucional-integracion-nyc","event":36,"thumbnail":"5e2a09fa-21e3-4e0a-afdd-ca5cc971249f","private":false,"card_title_tag":"h3","card_subtitle_tag":"h4","card_author_tag":"div","card_short_desc_tag":"div","card_long_desc_tag":"p","css_class":"card-project","tags":[],"card_blocks":[{"id":36,"cards_id":20,"collection":"card_title","sort":7,"item":{"id":32,"status":"published","sort":null,"date_created":"2026-06-09T13:57:21.000Z","date_updated":null}}],"translations":[{"id":42,"cards_id":20,"languages_code":"es-ES","card_image":"5e2a09fa-21e3-4e0a-afdd-ca5cc971249f","button_content":"Leer más","prev_button":null,"next_button":null,"links":null,"card_title":"SOMOS Experiences refuerza su posicionamiento institucional con la integración de NYC","card_subtitle":null,"card_short_desc":null,"card_long_desc":null,"card_author":null,"card_custom_content":"

SOMOS Experiences da un paso decisivo en su estrategia de crecimiento con la integración de NYC, agencia líder en proyectos y eventos institucionales. Con esta apuesta, SOMOS busca consolidar su presencia y su participación en concursos públicos vinculados a entidades como el Ministerio de Industria y Turismo, el Ministerio de Defensa y el Ministerio del Interior, ampliando su alcance y capacidad de servicio. La compañía refuerza así su papel como socio estratégico de referencia para Administraciones y Organismos Públicos, con capacidad de gestión integral en proyectos de gran complejidad y proyección, y abre una nueva etapa orientada al desarrollo de campañas y proyectos de carácter estatal, autonómico y local.

\n\n

La nueva división, dirigida por Francisco Pérez-Castilla Álvarez como Institutional Business Director, nace con el objetivo de aportar la especialización y la experiencia necesarias para competir y ejecutar con garantías en un entorno clave para la economía y la proyección del país. La apertura de esta área se suma a la diversificación de SOMOS, con divisiones ya consolidadas en corporativo, lujo y tendencias, experiencial, comunicación y contenidos. Esta nueva línea refuerza la apuesta estratégica por el sector institucional y los concursos públicos, que representan en torno al 20% del PIB nacional.

\n\n

La incorporación de un perfil clave

\n\n

Con más de dos décadas de experiencia, Francisco Pérez-Castilla Álvarez ha liderado proyectos de gran relevancia tanto en el ámbito corporativo como en el institucional, con especial foco en los sectores de turismo, seguridad y defensa. En 2014 fundó la agencia NYC junto a Lourdes Urrutia, desde donde creó un equipo interdisciplinar con perfiles de arquitectura, diseño e interiorismo, ahora plenamente integrado en SOMOS. Su incorporación aporta a la compañía un bagaje contrastado, relaciones de confianza y la especialización necesaria para desenvolverse en entornos de alta complejidad.

\n\n

\"El cliente público requiere un lenguaje y un enfoque diferentes: se trabaja con otras reglas, códigos y exigencias. Incorporar este expertise dentro de SOMOS, una compañía con un gran músculo creativo y operativo, nos permitirá competir y ejecutar con garantías proyectos institucionales de primer nivel, contribuyendo al papel de SOMOS como socio de referencia en este ámbito\", explica Pérez-Castilla Álvarez.

\n\n

La Fiesta Nacional 2025: un hito institucional para SOMOS

\n\n

La apuesta de SOMOS se materializa con la adjudicación del concurso para la organización del acto central de la Fiesta Nacional de España 2025, considerado el evento institucional más relevante del calendario nacional.

\n\n

El 12 de octubre, acontecimiento presidido por SS.MM. los Reyes de España, reúne a representantes de los tres poderes del Estado, autoridades nacionales e internacionales, Fuerzas Armadas, Cuerpo Diplomático y sociedad civil, en un despliegue de enorme proyección mediática. La magnitud y solemnidad del evento lo convierten en un auténtico escaparate de país y en un reto organizativo de máxima exigencia.

"},{"id":43,"cards_id":20,"languages_code":"en-US","card_image":"5e2a09fa-21e3-4e0a-afdd-ca5cc971249f","button_content":null,"prev_button":null,"next_button":null,"links":null,"card_title":"SOMOS Experiences strengthens its institutional standing with the integration of NYC","card_subtitle":null,"card_short_desc":null,"card_long_desc":null,"card_author":null,"card_custom_content":"

SOMOS Experiences has taken a decisive step forward in its growth strategy with the integration of NYC, a leading agency specialising in institutional projects and events. With this move, SOMOS aims to consolidate its presence and involvement in public tenders linked to bodies such as the Ministry of Industry and Tourism, the Ministry of Defence and the Ministry of the Interior, thereby expanding its reach and service capacity. The company thus reinforces its role as a leading strategic partner for public administrations and bodies, with the capacity for comprehensive management of highly complex and high-profile projects, and embarks on a new phase focused on the development of campaigns and projects at national, regional and local levels.

\n\n

The new division, led by Francisco Pérez-Castilla Álvarez as Institutional Business Director, has been established with the aim of providing the specialisation and experience necessary to compete and deliver with confidence in an environment that is key to the country’s economy and reputation. The launch of this division adds to SOMOS’s diversification, with already established divisions in corporate, luxury and trends, experiential, communication and content. This new line of business reinforces the strategic commitment to the institutional sector and public tenders, which account for around 20% of the national GDP.

\n\n

The addition of a key figure

\n\n

With over two decades of experience, Francisco Pérez-Castilla Álvarez has led major projects in both the corporate and institutional spheres, with a particular focus on the tourism, security and defence sectors. In 2014, he founded the agency NYC alongside Lourdes Urrutia, where he built an interdisciplinary team with expertise in architecture, design and interior design, now fully integrated into SOMOS. His appointment brings to the company a proven track record, trusted relationships and the specialisation required to operate in highly complex environments.

\n\n

‘The public sector client requires a different language and approach: we work with different rules, codes and requirements. Incorporating this expertise into SOMOS, a company with great creative and operational strength, will enable us to compete for and successfully deliver top-tier institutional projects, contributing to SOMOS’s role as a leading partner in this field,’ explains Pérez-Castilla Álvarez.

\n\n

National Day 2025: an institutional milestone for SOMOS

\n\n

SOMOS’s commitment has come to fruition with the award of the tender to organise the main event of Spain’s National Day 2025, considered the most significant institutional event on the national calendar.

\n\n

On October 12th, an event presided over by Their Majesties the King and Queen of Spain brings together representatives of the three branches of government, national and international authorities, the Armed Forces, the Diplomatic Corps and civil society, in a display of enormous media coverage. The scale and solemnity of the event make it a true showcase for the country and an organisational challenge of the highest order.

"}],"page_blocks":[119,120,121,122,123],"typology":{"id":6,"status":"published","sort":null,"date_created":"2026-06-08T11:32:23.000Z","date_updated":"2026-06-08T14:29:02.000Z","typology":"noticia","translations":[{"id":9,"card_typology_id":6,"languages_code":"es-ES","typology":"noticia"},{"id":10,"card_typology_id":6,"languages_code":"en-US","typology":"Noticia"}]}},{"id":21,"status":"published","sort":30,"date_created":"2026-06-09T14:11:41.000Z","date_updated":"2026-07-30T10:08:46.000Z","title":"card noticia Burger King Grand King","block_card_id":null,"layout":"project","permalink":"/burger-king-entretenimiento-vivo-reto-epico-somos-experiences","event":36,"thumbnail":"7c1a3d06-9e1c-4cb8-916a-f03976917466","private":false,"card_title_tag":"h3","card_subtitle_tag":"h4","card_author_tag":"div","card_short_desc_tag":"div","card_long_desc_tag":"p","css_class":"card-project","tags":[],"card_blocks":[{"id":37,"cards_id":21,"collection":"card_title","sort":8,"item":{"id":34,"status":"published","sort":null,"date_created":"2026-06-09T14:11:41.000Z","date_updated":null}}],"translations":[{"id":44,"cards_id":21,"languages_code":"es-ES","card_image":"7c1a3d06-9e1c-4cb8-916a-f03976917466","button_content":"Leer más","prev_button":null,"next_button":null,"links":null,"card_title":"Burger King® revoluciona el entretenimiento en vivo con un reto épico producido por SOMOS Experiences","card_subtitle":null,"card_short_desc":null,"card_long_desc":null,"card_author":null,"card_custom_content":"

SOMOS Experiences ha llevado a otro nivel la forma de vivir el entretenimiento en directo con una producción para Burger King® que convierte la competición en una experiencia urbana sin precedentes. La propuesta, desarrollada creativamente junto a David The Agency y Play The Game, bebe de la esencia lúdica de grandes concursos televisivos, reinterpretándola con un lenguaje visual y escenográfico actual, pensado para emocionar y compartir.

\n\n

Grand King ha sido la apuesta de Burger King para llevar la experiencia de sus clientes más allá del restaurante. Durante un mes, los fans eligieron su menú favorito de entre las propuestas de cuatro reconocidos influencers y, en la gran final, se unieron a ellos para competir en pruebas llenas de humor, destreza y espíritu de equipo. Una acción que ha potenciado el canal MyBurgerKing, convirtiendo a los consumidores en protagonistas activos de la campaña.

\n\n

El evento, que llenó el Pabellón Satélite Madrid Arena (Casa de Campo) de seguidores entusiastas, contó con la participación de cuatro equipos capitaneados por reconocidos influencers — Lolalolita, Ceciarmy, DJMario y RoRo — que se midieron en un trepidante recorrido de pruebas. Cada reto puso a prueba destreza, equilibrio, ingenio y estrategia, en un espectáculo con gran despliegue técnico y visual que mantuvo la emoción hasta el final, cuando DJMario se alzó como ganador y fue coronado Grand King del verano.

\n\n

De reto en reto: un recorrido por la experiencia

\n\n

La energía se sentía desde el primer paso en el recinto. El espacio, transformado en un auténtico estadio urbano, invitaba a entrar en juego desde el primer instante. Todo estaba diseñado para que el público no fuera un simple espectador, sino parte activa de la historia: luces, sonido, escenografía y un ritmo que no daba respiro.

\n\n

De la mano de David The Agency, responsables de idear el concepto creativo y las mecánicas de competición, junto con Play The Game, responsables de la gestión de influencers y presentadores, SOMOS Experiences convirtió esa visión en una realidad tangible y vibrante. Una producción a gran escala que desplegó estructuras imponentes, decorados inmersivos y un engranaje técnico preciso, capaz de sostener la intensidad de cada momento en vivo.

\n\n

El recorrido llevaba de una prueba a otra como si fueran capítulos de una misma aventura:

\n\n

La Parrilla Infernal: Un muro de obstáculos giratorios separaba a los equipos de su objetivo: rescatar hamburguesas gigantes y llevarlas a salvo a su zona. Sobre la estructura, tubos rotatorios que giraban sin descanso ponían a prueba el equilibrio y la coordinación.
La Salsa Secreta: En el corazón del escenario, largas mesas aguardaban con cajas misteriosas decoradas con la icónica imagen de Heinz. Dentro, salsas de aspecto idéntico, pero algunas con un picante capaz de encender cualquier paladar. Los participantes probaban una a una sin revelar emoción, mientras el equipo rival trataba de adivinar quién había sentido el fuego en la boca.
Refrescos Turbulentos: Una pasarela en forma de pajita gigante se convertía en el escenario de una carrera contra el tiempo. Cargando dos vasos enormes llenos de \"refresco\", los competidores trataban de cruzar sin derramar ni una gota, mientras desde los laterales llovían cubitos de hielo de gomaespuma lanzados por el equipo contrario.
La Justa Patatera: Inspirada en los combates medievales pero pasada por el filtro irreverente de Burger King®, esta prueba convertía el escenario en un coliseo de espuma y kétchup. Tres luchadores por equipo, armados con \"patatas\" empapadas en salsa, se enfrentaban en duelos rápidos donde solo valía un golpe certero al corazón dibujado en el peto del rival.
King Derby: El broche final era pura locura: un campo de juego donde dos equipos, enfundados en enormes burbujas hinchables, luchaban por llenar su portería gigante con pelotas de su color.

\n\n

Cada prueba tenía su propio universo visual y mecánico, diseñado por SOMOS Experiences para que el espectáculo funcionara tanto en directo como a través de las cámaras y redes sociales. Eran retos que combinaban física, estrategia y humor, pero, sobre todo, estaban pensados para que el público sintiera que todo podía pasar en cualquier momento.

\n\n

Producción de gran formato y ritmo trepidante

\n\n

El evento fue un despliegue técnico y creativo que transformó el espacio en un auténtico estadio de juego. SOMOS Experiences diseñó una producción en capas: desde estructuras y gráficas de gran formato hasta efectos visuales y sonoros para potenciar cada momento clave.

\n\n

La experiencia en vivo estuvo acompañada por un equipo de maestros de ceremonias que narraban, entrevistaban y animaban al público, creando una conexión directa entre la acción en pista y la audiencia, tanto presencial como online.

\n\n

Un formato con potencial para quedarse

\n\n

Este evento no solo reforzó la conexión de Burger King® con su comunidad, sino que marcó un precedente en cómo las marcas pueden crear formatos propios de entretenimiento en vivo. La energía de los equipos, el ingenio de las pruebas y la producción cuidada al detalle convirtieron el reto en una experiencia inolvidable para participantes y espectadores. La guinda perfecta para la campaña Grand King, cerrando esta historia con la emoción en lo más alto.

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SOMOS Experiences has taken the live entertainment experience to a whole new level with a production for Burger King® that transforms the competition into an unprecedented urban experience. The concept, developed creatively in collaboration with David The Agency and Play The Game, draws on the playful essence of major TV game shows, reinterpreting it with a contemporary visual and scenographic style, designed to excite and encourage sharing.

\n\n

Grand King was Burger King’s initiative to take the customer experience beyond the restaurant. For a month, fans chose their favourite menu from the options proposed by four well-known influencers and, in the grand final, joined them to compete in challenges full of humour, skill and team spirit. A campaign that has boosted the MyBurgerKing channel, turning consumers into active protagonists of the campaign.

\n\n

The event, which filled the Pabellón Satélite Madrid Arena (Casa de Campo) with enthusiastic fans, featured four teams captained by well-known influencers — Lolalolita, Ceciarmy, DJMario and RoRo — who went head-to-head in a fast-paced series of challenges. Each challenge tested skill, balance, ingenuity and strategy, in a spectacle with impressive technical and visual displays that kept the excitement going right to the end, when DJMario emerged as the winner and was crowned Grand King of the summer.

\n\n

From challenge to challenge: a journey through the experience

\n\n

The energy was palpable from the moment you set foot in the venue. The space, transformed into a veritable urban stadium, invited you to get involved from the very start. Everything was designed so that the audience wasn’t merely spectators, but an active part of the story: lights, sound, set design and a relentless pace.

\n\n

Working alongside David The Agency, responsible for devising the creative concept and competition mechanics, and Play The Game, responsible for managing influencers and presenters, SOMOS Experiences turned that vision into a tangible and vibrant reality. A large-scale production that deployed imposing structures, immersive sets and precise technical machinery, capable of sustaining the intensity of every live moment.

\n\n

The course led from one challenge to the next as if they were chapters of a single adventure:

\n\n

The Infernal Grill: A wall of rotating obstacles separated the teams from their goal: rescuing giant burgers and bringing them safely back to their zone. On the structure, rotating tubes spinning relentlessly tested the teams’ balance and coordination.
The Secret Sauce: At the heart of the stage, long tables awaited with mysterious boxes decorated with the iconic Heinz image. Inside, sauces that looked identical, but some with a heat capable of setting any palate alight. The participants tasted them one by one without revealing their emotions, whilst the rival team tried to guess who had felt the fire in their mouth.
Turbulent Soft Drinks: A catwalk shaped like a giant straw became the setting for a race against time. Carrying two enormous glasses filled with ‘soft drink’, the competitors tried to cross without spilling a single drop, whilst foam ice cubes rained down from the sides, thrown by the opposing team.
The Potato Joust: Inspired by medieval combat but filtered through Burger King®’s irreverent lens, this challenge turned the stage into a coliseum of foam and ketchup. Three fighters per team, armed with ‘potatoes’ drenched in sauce, faced off in rapid-fire duels where only a direct hit to the heart drawn on the opponent’s chest counted.
King Derby: The grand finale was pure madness: a playing field where two teams, encased in enormous inflatable bubbles, battled to fill their giant goal with balls of their own colour.

\n\n

Each challenge had its own visual and mechanical universe, designed by SOMOS Experiences to ensure the show worked both live and through cameras and social media. These were challenges that combined physics, strategy and humour, but, above all, they were designed to make the audience feel that anything could happen at any moment.

\n\n

A large-scale production with a fast-paced rhythm

\n\n

The event was a technical and creative spectacle that transformed the venue into a real-life stadium. SOMOS Experiences designed a multi-layered production: from large-scale structures and graphics to visual and sound effects to enhance every key moment.

\n\n

The live experience was accompanied by a team of presenters who narrated, interviewed and engaged the audience, creating a direct connection between the action on the pitch "}],"page_blocks":[124,125,126,127,128],"typology":{"id":6,"status":"published","sort":null,"date_created":"2026-06-08T11:32:23.000Z","date_updated":"2026-06-08T14:29:02.000Z","typology":"noticia","translations":[{"id":9,"card_typology_id":6,"languages_code":"es-ES","typology":"noticia"},{"id":10,"card_typology_id":6,"languages_code":"en-US","typology":"Noticia"}]}},{"id":24,"status":"published","sort":31,"date_created":"2026-06-09T14:49:31.000Z","date_updated":"2026-07-30T10:08:46.000Z","title":"card noticia SOMOS Experiences nueva etapa inversores","block_card_id":null,"layout":"project","permalink":"/joaquin-guell-jaime-castellanos-compran-somos-experiences-gpf","event":36,"thumbnail":"5e2a09fa-21e3-4e0a-afdd-ca5cc971249f","private":false,"card_title_tag":"h3","card_subtitle_tag":"h4","card_author_tag":"div","card_short_desc_tag":"div","card_long_desc_tag":"p","css_class":"card-project","tags":[],"card_blocks":[{"id":40,"cards_id":24,"collection":"card_title","sort":9,"item":{"id":40,"status":"published","sort":null,"date_created":"2026-06-09T14:51:06.000Z","date_updated":null}}],"translations":[{"id":50,"cards_id":24,"languages_code":"es-ES","card_image":"5e2a09fa-21e3-4e0a-afdd-ca5cc971249f","button_content":"Leer más","prev_button":null,"next_button":null,"links":null,"card_title":"Joaquín Güell y Jaime Castellanos, al frente de un grupo de inversores, compran SOMOS Experiences a GPF","card_subtitle":null,"card_short_desc":null,"card_long_desc":null,"card_author":null,"card_custom_content":"

Iniciamos una nueva etapa tras la adquisición de nuestra agencia, líder en España en la creación y producción de experiencias de marca, por parte de un grupo de inversores liderados por Jaime Castellanos y Joaquín Güell, quienes toman el relevo a GPF Partners con el objetivo de dar un nuevo impulso al proyecto y reforzar nuestro posicionamiento en el mercado.

\n\n

Fundada hace más de 35 años, SOMOS está especializada en proyectos corporativos y experienciales. También conceptualizamos y desarrollamos propuestas en el ámbito del lujo y las tendencias emergentes. Con oficinas en Madrid, Barcelona, Bilbao y Málaga, un equipo de más de 300 profesionales multidisciplinares y más de 800 proyectos realizados al año, nos hemos consolidado como un partner estratégico de algunas de las marcas más relevantes del ámbito nacional e internacional.

\n\n

Desde su entrada en 2018, GPF ha acompañado a nuestro equipo directivo en una etapa de crecimiento sostenido y ha contribuido a profesionalizar nuestra estructura, ayudándonos a consolidar nuestra posición como referente del sector en España. Durante este periodo, hemos triplicado nuestro volumen de negocio, alcanzando una facturación de 70 millones de euros. Además, hemos ampliado y fortalecido nuestra propuesta de valor hacia áreas como la consultoría estratégica, la dirección creativa, el branded content, la comunicación y los activos digitales, reforzando también nuestro compromiso con el impacto positivo.

\n\n

En esta línea, hemos obtenido certificaciones clave como ISO 9001, 14001, 27001 y 20121 (esta última específica para eventos sostenibles), además de la certificación B Corp, que reconoce a las empresas que cumplen con los más altos estándares sociales, medioambientales y de gobernanza. Estos hitos reflejan nuestra voluntad de consolidarnos como una empresa alineada con los retos del presente y del futuro.

\n\n

Joaquín Güell asume la presidencia ejecutiva de SOMOS, acompañado por Jaime Castellanos y respaldado por un grupo de inversores con sólida trayectoria en el ámbito empresarial. El equipo directivo actual, liderado por César González, continuará al frente del proyecto, manteniendo intactas nuestra visión, cultura y compromiso con la excelencia.

\n\n

\"Entramos con muchísima ilusión en un proyecto líder, en un momento clave para el sector. Aprovechamos un contexto de creciente profesionalización, con una demanda cada vez más exigente por parte de los clientes y un entorno cambiante que, en este momento histórico y apasionante, nos presentará nuevos retos y oportunidades de desarrollo.\" Joaquín Güell, presidente de la compañía.

\n\n

\"Es una oportunidad única para hacer crecer una compañía ya consolidada y reforzar su liderazgo con nuevos recursos y ambición. Nuestro objetivo es claro: dar un nuevo impulso a la que ya es la mejor plataforma del sector, la mejor empresa y, sobre todo, el mejor equipo, base de todo lo que está por venir.\" Jaime Castellanos.

\n\n

JB Capital, el despacho de Javier Albacar y PwC han asesorado al comprador en la operación, mientras que Uría Menéndez ha actuado como asesor legal del vendedor.

\n\n

Desde SOMOS Experiences abrimos esta nueva etapa con una visión clara: apostar por el crecimiento y seguir construyendo experiencias únicas, memorables, responsables e innovadoras para las marcas más exigentes del mercado.

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We are embarking on a new chapter following the acquisition of our agency—Spain’s leading provider of brand experience creation and production—by a group of investors led by Jaime Castellanos and Joaquín Güell, who are taking over from GPF Partners with the aim of giving the project a fresh impetus and strengthening our market position.

\n\n

Founded over 35 years ago, SOMOS specialises in corporate and experiential projects. We also conceptualise and develop proposals in the luxury sector and emerging trends. With offices in Madrid, Barcelona, Bilbao and Málaga, a team of over 300 multidisciplinary professionals and more than 800 projects completed each year, we have established ourselves as a strategic partner to some of the most prominent brands on the national and international stage.

\n\n

Since joining us in 2018, GPF has supported our management team through a period of sustained growth and has helped to professionalise our structure, enabling us to consolidate our position as a leading player in the sector in Spain. During this period, we have tripled our turnover, reaching a turnover of 70 million euros. Furthermore, we have expanded and strengthened our value proposition into areas such as strategic consultancy, creative direction, branded content, communication and digital assets, whilst also reinforcing our commitment to positive impact.

\n\n

In line with this, we have obtained key certifications such as ISO 9001, 14001, 27001 and 20121 (the latter specifically for sustainable events), as well as B Corp certification, which recognises companies that meet the highest social, environmental and governance standards. These milestones reflect our determination to establish ourselves as a company aligned with the challenges of the present and the future.

\n\n

Joaquín Güell takes on the role of Executive Chairman of SOMOS, alongside Jaime Castellanos and backed by a group of investors with a solid track record in the business world. The current management team, led by César González, will continue to lead the project, keeping our vision, culture and commitment to excellence intact.

\n\n

\"We are joining this leading project with great enthusiasm, at a key moment for the sector. We are capitalising on a context of growing professionalisation, with increasingly demanding client requirements and a changing environment which, at this historic and exciting moment, will present us with new challenges and opportunities for development.\" Joaquín Güell, company president.

\n\n

\"It is a unique opportunity to grow an already established company and strengthen its leadership with new resources and ambition. Our objective is clear: to give fresh impetus to what is already the best platform in the sector, the best company and, above all, the best team – the foundation for everything that lies ahead.\" Jaime Castellanos.

\n\n

JB Capital, Javier Albacar’s firm, and PwC have advised the buyer on the transaction, whilst Uría Menéndez has acted as legal adviser to the seller.

\n\n

At SOMOS Experiences, we are embarking on this new phase with a clear vision: to commit to growth and continue creating unique, memorable, responsible and innovative experiences for the most demanding brands in the market.

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Cada proyecto tiene una gran historia. Nos gustaría conocer la tuya.

Every project has a great story. We would like to hear yours.

LA EXPERIENCIA

THE EXPERIENCE

THE SITE IBIZA

LA EXPERIENCIA

THE SITE IBIZA

THE EXPERIENCE

LA EXPERIENCIA

THE EXPERIENCE

\n Objetivo y reto\n

\n Concepto y experiencia\n

\n Desarrollo del evento y estrategia de influencers\n

\n Producción y rol de la agencia\n

\n Objective and challenge\n

\n Concept and experience\n

\n Event development and influencer strategy\n

\n Production and role of the agency\n

\n Evento de día: Care Like a Derm \n

\n Evento de noche: CeraWards\n

\n SOMOS Experiences, detrás del photocall\n

\n Daytime event: Care Like a Derm\n

\n Evening event: CeraWards\n

\n SOMOS Experiences, behind the photocall\n

\n Objetivos de PR\n

\n Impacto y resultados\n

\n PR objectives\n

\n Impact and results\n

El Auditorio

ZONA EXPERIENCIAL

The Auditorium

EXPERIENTIAL ZONE

Dímelo Bajito: el secreto que llevamos hasta una cancha de Madrid para Prime Video

Lo que una alfombra roja no podía contar

Cuando el secreto se convirtió en escenografía

Lo que se dijo bajito, se escuchó alto

DIMELO BAJITO: the secret we brought to a basketball court in Madrid for Prime Video

What a red carpet could not tell

When the secret became part of the set

What was said softly was heard loud and clear

Škoda consiguió que alguien se hiciera una pregunta. Y eso cambió la conversación

Škoda made people ask a question. And that changed the conversation

Un relato que conecta pasado, presente y futuro

Del archivo histórico a la experiencia inmersiva

Una mirada a la electrificación de la sociedad

A narrative connecting past, present and future

From the historical archive to the immersive experience

A look at the electrification of society

Listado de premios

List of awards

Un evento con propósito: todo por y para los niños

Producción integral y ejecución de alto nivel

Casa Aladina: un hito en la atención de cáncer infantil

Eventos que forjan impacto real

An event with a purpose: everything for and by the children

Comprehensive production and high-level execution

Casa Aladina: a milestone in paediatric cancer care

Events that create real impact

Una cita hecha a medida para CeraVe

Una experiencia de principio a fin cuidada al detalle

Relaciones construidas con objetivos tangibles y compromiso

An event tailor-made for CeraVe

An experience meticulously crafted from start to finish

Relationships built on tangible goals and commitment

La incorporación de un perfil clave

La Fiesta Nacional 2025: un hito institucional para SOMOS

The addition of a key figure

National Day 2025: an institutional milestone for SOMOS

De reto en reto: un recorrido por la experiencia

Producción de gran formato y ritmo trepidante

Un formato con potencial para quedarse

From challenge to challenge: a journey through the experience

A large-scale production with a fast-paced rhythm

Cada proyecto tiene una gran historia.
Nos gustaría conocer la tuya.

Every project has a great story.
We would like to hear yours.

\n Objetivo y reto
\n

\n Concepto y experiencia
\n

\n Desarrollo del evento y estrategia de influencers
\n

\n Producción y rol de la agencia
\n

\n Objective and challenge
\n

\n Concept and experience
\n

\n Event development and influencer strategy
\n

\n Production and role of the agency
\n

Contenido

PROYECTOS RELACIONADOS

Care Like a Derm’ & ‘Cerawards’

Su Majestad - Amazon Prime